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DOING BUSINESS IN

INDIA… practically…

TACKLING THE INDIAN TIGERCOMMON KNOWLEDGE /

PERCEPTIONS

BIG COUNTRY - OLD COUNTRY – HEAPS OF CULTURAL HERITAGE …

1.2 BILLION INHABITANTS “RICH” IMAGE (ASE SEEN FROM ABROAD) IT – SAVVY WELL EDUCATED & WELL VERSED IN ENGLISH QUITE A FEW WELL-KNOWN INDUSTRIAL CONGLOMERATES INCREASINGLY KNOWN FOR AGGRESSIVE INTERNATIONAL

EXPANSION (Investing)

B U T

SOME LESSER KNOWN FACTS…

HUGE POVERTY – ESPECIALLY AMONG RURAL POPULATION

SOMETIMES IMMENSE DOMESTIC / INTERNATIONAL POLITICAL PROBLEMS

ONGOING INSURGENCIES / TERRORISM / … MOST INDIANS CANNOT CONVERSE IN ENGLISH

ECONOMICALLY… BURGEONING MIDDLE CLASS – BUT AS YET LARGELY UNABLE TO

AFFORD FOREIGN PRODUCTS ON A LARGE SCALE POOR LOGISTICS & LARGELY UNORGANISED RETAIL (< 4%) BAD PLANNING / INADEQUATE INFRASTRUCTURE … (hoping to catch

up…) ENORMOUS RED TAPE – SOCIETY WIDE-SPREAD CORRUPTION (small time >>> big time)

ESSENTIAL KNOWLEDGE

ALL USUAL SINGS OF A DEVELOPING ECONOMY ALBEIT IT’S ALREADY A HUGE ONE

BURGEONING MIDDLE CLASS BUT AS YET LARGELY UNABLE TO BUY “FOREIGN”

COUPLED TO SOMETIMES EXORBITANT IMPORT DUTIES & TAXES & & & (FENOMINAL) ECONOMIC GROWTH THROUGH SOARING

DOMESTIC DEMAND CHEAP PRODUCTS FOR THE MASSES

THE INDIAN MARKET

3 TYPES OF PRODUCTS CONSUMER GOODS (FAST MOVING OR OTHERWISE) CAPITAL GOODS SERVICES

“(most) PEOPLE BUY ACCORDING TO THEIR FINANCIAL MEANS”

“ (most) INDUSTRIES BUY ACCORDING TO THEIR EXPANSION-DRIVEN STRATEGIC NEEDS”

(most) SERVICE-ORIENTED FIRMS BUY ACCORDING TO THEIR CLIENTS’ (PERCEIVED or REAL) NEEDS

FOR (MOST) INTENTS & PURPOSES

INDIA IS NOT CHINA AND REMAINS VERY DIFFERENT IN MANY ASPECTS AND APPEARS MOSTLY INTERESTING FOR FOREIGN COMPANIES WISHING TO ENGAGE INDIAN MANUFACTURERS WITH CAPITAL GOODS OR INDUSTRIAL GOODS THAT CAN BE INTEGRATED IN LOCAL PRODUCTION PROCESSES.

INDIA MOVES AT ITS OWN PACE AND LOOKS LIKELY TO REMAIN LOCKED INTO A FRAME OF MIND IMPOSED AFTER INDEPENDENCE

Self-reliance Syndrome… UNDERSTAND INDIA AND INDIA WILL UNDERSTAND

YOU !

OUR STORY TODAY

START MODEST BUT FIRMLY BY DOING YOUR HOMEWORK thus laying the foundations for sustained growth

ENGAGE THROUGH AND AGENT / IMPORTER / DISTRIBUTOR…

BUILD RELATIONSHIPS !! STRIVE TO FORM PARTNERSHIPS to gain an ever stronger

foothold in India LOOK AT INVESTING / COMMITING TO INDIA (i.e. regional

or after sales office…) LOOK AT BENEFITING FROM THE “DOMESTIC

CONSUMPTION BOOM” through FDI (local manufacturing)

ENGAGE - UNDERSTAND – COMMIT - BELIEVE

THANK YOUS U C C E S S I N I N D I A