Audio Wire Incorporated

- Jeanine Ossentjuk

- Alina Bäsener

- Ziyu Xu

- Joyce Broekhaar

Group 13

December 6, 2011

Improved Website Design by “Online Experience”

Contents

Analysis of sales data Analysis of the online customer

experiences

Recommendations

Audio Wire’s Sales Convertion Rates

Audio Wire’s Sales Convertion Rates

Analysis of the Online Customer Experiences

Problems:- Lay-out- Pictures- Navigation- Check-out process- Product information

Recommendations

- Different colours- Create “Sub-buttons”- More product information - Pictures- Guest account in check-out process- Changes in check-out process

Example – Pictures / Colours / Product Information

Example – “Sub-buttons”

Example – Changes in check-out process

Conclusion

Sales data (conversion rates)

Online customer experiences

Recommendations & Examples

Thank you for your attention..

Any Questions?