Prepared by:

Business Team 5

Lucy SnelsonPatricia TellezKaitlyn UrendaPedro Vega

Lowe's Companies, Inc Founded in 1946. North Wilkesboro, North

Carolina. Second largest home

improvement retailer world wide.

Serves more than 14 million customers a week.

1,710 stores in the United States and 20 in Canada.

Lowe’s stores stock 40,000 products. Hundreds of thousands more available

by special order.

Values statement

We will provide customer-valued Solutions with the best prices, products and services to make Lowe’s the first choice for home improvement.

Mission Statement To provide home improvement products

and valuable solutions to the customers.

Strengths Established presence and

efficient merchandising: Store segmentation efficiently

caters to the customers’ needs. Dedicated service for commercial

business customers. Commerce development

initiatives: Provides customers several shopping

options Buying online, pick-up in-store, or direct

shipment to the customer home. Programs promoting long-term

business. Roofing, siding , and fencing.

Strong distribution system: Owns and operates 14

regional distribution centers.

Weaknesses Dependence on third party

manufacturers Difficult to ensure the quality of the goods

they offer in their stores. Often leads to product recalls.

Opportunities Private label brands drive growth

Increasing demand for private label brands. Excellent reputation among consumers.

Well poised to reap the benefits of private label brands.

Online and language investments The company launched Lowe’s.com en

Español. Increase appeal to the Hispanic consumers. Enhance their experience.

Threats Difficult US economy

Affects sales for the company.

Competition Large, small, direct and indirect competitors.

Financial performance could be severely affected if they are unable to meet the competitive pressures.

Poor outlook of housing market Decreasing demand for home improvement and

building materials. The number of new houses being built, or not built,

directly impacts demand.

Communication Challenge A frequent topic in the national news

between 2005 and 2007 involved a language panic.

The display of signs in Spanish upsets many customers.

English is pivotal to the preservation of a strong national identity.

Quickly became an immigration related topic.

Keep In Mind

Lowes cannot be responsible for the entire well being and ideals of the United States.

Common courtesy and understanding is a key element.

Place of business needs to hold the needs of its customers above prejudice or ignorance of the general public.

Proposed Solution

Bilingual signs should stay.

Special training for employees. Accommodate needs for

those with an English language barrier

Advertising campaign promoting tolerance among different cultural groups.

Advantages

Dual language signs are a source of convenience for the diverse nationalities in our country.

Proper training of employees will boost confidence and pride among customers.

Lowe’s will establish itself as a community leader and mentor.

Increase in revenues by attracting new customers.

Building a Better America