PORTADA’S PORTADA’S 20122012LATAM LATAM

ADVERTISINGADVERTISINGAND MEDIA AND MEDIA

SUMMITSUMMIT

Presented

by

THE RISE OF THE THE RISE OF THE BRAZILIAN CITIZEN-BRAZILIAN CITIZEN-

CONSUMERCONSUMER::Insights and Advice for Marketers

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

MODERATORCristina Aby Azar, Managing Editor, The Wall Street Journal

AmericasPRESENTER

Carol Cone, Managing Director and EVP, Brand & Corporate CitizenshipPANELISTS

Alexandre Hohagen, VP Sales Latin America, FacebookOlga Martinez, Marketing and Innovation Director, Latin

America and Caribbean, Diageo

9:00 am10:15 am

THE FUTURE OF LATIN THE FUTURE OF LATIN MEDIA:MEDIA:

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

Gabriel Dantur,Managing Director, La Nacion Digital

10:15 am10:50 am

Is Latin Media going where it wants to go orwhere it should go? And why this is not the

samefor many media owners.

(FROM RIO TO MADRID VIA LOS ANGELES - PART 1)

MORNINGMORNINGBREAKBREAK

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

(Please go to GLIMMER 5)(Please go to GLIMMER 5)

10:50 am11:10 am

STAR INNOVATORS STAR INNOVATORS AND AND

ENTREPRENEURSENTREPRENEURS

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

MODERATORFernando Monedero, Managing Director, Havas

PANELISTSJaime Lanchares, CEO Unkasoft

Juan Imaz, CEO - Media Response Group

11:10 am12:00 am

(FROM RIO TO MADRID VIA LOS ANGELES - PART 2)

MIAMI 2012:MIAMI 2012:Where do we go from Where do we go from

here?here?

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

MODERATORPaul Suskey, Co-CEO, Media 8

introduced byMarcos Baer, publisher, Portada

PANELISTSCarlos Gutierrez, Chief Growth Officer, Latin America

and Caribbean, McCann WorldgroupMichael Jones, CEO, MEC Latin America

12:00 pm12:45 pm

Opportunities for the Panregional Advertising

and Media Marketplace

MARKET PANEL:MARKET PANEL:

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

MODERATORMarcelo Salup, Left Brain, Montano + Salup

CommunicationsPANELISTS

Ryan K Manchee, Director of Innovation Strategy, MediaMind

Lydia Suarez, Media Director, UnileverCarlos Vaca, CEO, BBDO, Mexico

Maribel Viteri, Regional Director, Molson Coors International

2:15 pm3:15 pm

(FROM RIO TO MADRID VIA LOS ANGELES - PART 3)

Does the Global Latin Consumer Exist?Is there such a thing as a global Latin

Consumer?

DOING BUSINESS DOING BUSINESS ININ

LATIN AMERICA:LATIN AMERICA:Economic and Political Economic and Political

TrendsTrends

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

Alberto Bernal,Head of Research, Bulltick Capital Markets

in dialogue withSantiago Duran, COO, Carat Mexico  

3:15 pm3:45 pm

SPEEDSPEEDNETWORKING NETWORKING

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

(Please go to GLIMMER 5)(Please go to GLIMMER 5)

4:45 pm6:15 pm