Presentation Layer (Surface)

Skeleton Interactive design

Structure

Scope

Strategy

•Framework

Report Navigator ال

Report Builder ال

User Manager ال

Authentication and Access ال

Types of Reports ٭

Report Attributes appropriate to each ٭type (complete domain of all rows and columns for each report)

Filters, Dates, modifiers… (for each ٭report)

Styles and Layouts ٭

Drill, Rotate, expand capabilities for ٭each report

layout for multidimensional reports ٭(tabular or pivot) (each report)

Content

• What?• Why?• How?• Background research…

“Vision guidance leadership” Cool names make it sound smarter and more clever

What?

Customer Needs Product Management Designs Engineering Builds

Phase 1: Start with something simple that will prove the concept:• Create an iPhone app that supports activities that people are

currently using on Live Nation.• Make it simple, easy, and have it meet an existing need.• Search for concerts by date, location, and artist.• Purchase a concert ticket.

The best iPhone apps are ones that support other online applications: • Facebook • Twitter • Yelp

• Backend (engine, transmission)–Design of sub components in grid.–Tested data flow though entire grid to database.

• Middleware (suspension and frame)–Begun development of middle tier to link backend engine with User Interface.–Begun design of data model for User Interface

•User Interface (body style)–Completed 3nd iteration of the UI: Report Navigator, Report Builder–Completed client side user interface concept model–Began integration of the Atlanta design

V3 benchmark

Presentation Layer (Surface)

Skeleton Interactive design

Structure

Scope

Strategy

•Framework

Report Navigator ال

Report Builder ال

User Manager ال

Authentication and Access ال

Types of Reports ٭

Report Attributes appropriate to each ٭type (complete domain of all rows and columns for each report)

Filters, Dates, modifiers… (for each ٭report)

Styles and Layouts ٭

Drill, Rotate, expand capabilities for each ٭report

layout for multidimensional reports ٭(tabular or pivot) (each report)

Competitive Advantage• we were able to build a business intelligence and reporting tool that goes

far beyond our completion in terms of functional requirements.

• Secondly, We were able to build a tool that is both robust and easy to use. No other competitor has a report building tool that is as easy to use or is as powerful.

• We also have a very attractive user interface that is easy to navigate and fully customizable. No competitor has this either.

• Lastly we were able to introduce new ways of visualizing the data using new metaphors and reports that are also far beyond what the completion is offering.

• We were also able to learn and develop new technologies that could be integrated into the product and resulted in a clear competitive advantage as far as performance and usability are concerned. These new technologies are Flash Remoting and Ajax.

Individual Identity

1:1 Marketing

Conversation

Community

conversation is the social mechanics that connect people to their community. If a brand can own this experience people will associate the brand with that the emotional connections they have with their friends. ex: “remembering a time spent with friends sharing a beverage”

Belonging

Self Esteem Brand Capital

Traditional Model

Lost Opportunity

Generate Awareness

Static Offer

Redemption

New Loyal Customers

The traditional model is to assume a transactional flow with no feedback mechanism and no conversation. The dialog is all one sided and not participatory.

10

Content

We create dynamic engaging content that people actually care about. In this model engagement, acquisition, and commerce are all part of an open participatory process that feeds on itself resulting in organic continuous growth.

Brand Capitalvalue content

Content must reflect real value. We have to know what people really care about.

Acquisition leads to engagement10

Content

Content that people are passionate will be content that they want to tell their friends about. People want to share content that brings value to them.

Engagement leads to acquisitionLoyalty is directly related to growth

growth

Content that that is compelling will create loyalty with will increase retention as well as organic growth. We measure loyalty as Stickiness or DAU/MAU (Daily Active Users / Monthly Active Users)

(Loyalty)

• Backend (engine, transmission)–Design of sub components in grid.–Tested data flow though entire grid to database.

• Middleware (suspension and frame)–Begun development of middle tier to link backend engine with User Interface.–Begun design of data model for User Interface

•User Interface (body style)–Completed 3nd iteration of the UI: Report Navigator, Report Builder–Completed client side user interface concept model–Began integration of the Atlanta design

V3 benchmark

Presentation Layer (Surface)

Skeleton Interactive design

Structure

Scope

Strategy

•Framework

Report Navigator ال

Report Builder ال

User Manager ال

Authentication and Access ال

Types of Reports ٭

Report Attributes appropriate to each ٭type (complete domain of all rows and columns for each report)

Filters, Dates, modifiers… (for each ٭report)

Styles and Layouts ٭

Drill, Rotate, expand capabilities for each ٭report

layout for multidimensional reports ٭(tabular or pivot) (each report)

Competitive Advantage• we were able to build a business intelligence and reporting tool that goes

far beyond our completion in terms of functional requirements.

• Secondly, We were able to build a tool that is both robust and easy to use. No other competitor has a report building tool that is as easy to use or is as powerful.

• We also have a very attractive user interface that is easy to navigate and fully customizable. No competitor has this either.

• Lastly we were able to introduce new ways of visualizing the data using new metaphors and reports that are also far beyond what the completion is offering.

• We were also able to learn and develop new technologies that could be integrated into the product and resulted in a clear competitive advantage as far as performance and usability are concerned. These new technologies are Flash Remoting and Ajax.