Pitch for a Digital Transformation

Presented By:Soumava Chakraborty

What is Digital Transformation

Digital transformation (DT) – The use of technology to radically improve performance or reach of enterprises.

Major Drivers are : Analytics Mobility Social Media Smart Embedded Devices

Why Digital Transformation The 3 main reasons are :1. Customers2. Competitors3. Employees

THE 4 LEVERS OF TRANSFORMATION

Shape Of Digital Transformation

Digital transformation is a virtuous cycle of knowledge sharing

The Business Perspective to Digital Transformation

What’s At Stake

"The possibilities of the digital revolution must be put to good use. That involves designing, developing and manufacturing our products much more efficiently and much faster. In the aerospace industry, we are currently seeing a level of competition that we have never experienced before." TOM ENDERS, CEO, Airbus Group

The European logistics industry stands to gain an extra 54 billion euro's a year in value added by the digital transformation.

From smart factory to the autonomous vehicle: If it vigorously tackles the challenge of digitization, the automotive industry can rake in an extra 35 billion euro's in value added in 2025.

Enabling the digital transformation: Electrical engineering can look forward to another 26 billion euro's of gross value added a year.

The digital transformation as a product and a service: Mechanical and plant engineers have tremendous opportunities for digital growth and can pocket an extra 89 billion euro's a year.

An innovative leap forward in research and production: More digitization could drive up value added in organic photovoltaic's and the rest of the chemical industry by 25 billion euro's a year.

Boosting growth: Europe's aerospace sector can realize value-added potential worth 10 billion euro's in 2025.

If Europe fails to turn the digital transformation to its own advantage, the potential losses for the EU-17 countries add up to 605 billion euro's by 2025 – equivalent to the loss of well over 10 percent of the continent's industrial base. This would push the EU's stated aim of increasing manufacturing's share of European GDP to 20 percent by 2020 way back out of reach.

An Study in Europe

UNTAPPED OPPORTUNITIES AFFORDED BY THE DIGITAL

TRANSFORMATION

DIGITAL MATURITY Top priority must be given to raising awareness among

companies and mobilizing them. Digitization challenges current business models rather

than boosting efficiency It also promises new and hitherto untapped potential to

add value. First aspect involves increasing their penetration of

digital trends and possibilities. Secondly to gain a better understanding of how the

digital space is changing the rules of competition, as this will allow them to optimize existing business models and develop new ones.

Third, firms must cultivate the ability to develop and multiply the resources they need in order to seize new opportunities in practice.

DIGITAL MATURITY MATRIX

DIGITAL CUSTOMER LIFECYCLE

BASIC CUSTOMER DIGITAL CUSTOMER

CHALLENGES ON THE ROAD OF TRANSFORMATION

Initiation challenges Lack of impetus Regulation and reputation Unclear business case Execution challenges Missing skills Culture issues IT Difficulties Governance challenges Coordination issues Incremental vision

EXECUTION CHALLENGES

CREATING A SUCCESSFUL DIGITAL JOURNEY

Envision the digital future for your firm Identify and diagnose strategic assets1. Sales force2. Point of sale and distribution channels3. Products and content4. Product innovation5. Partnership network6. Brand7. Culture Create a transformative vision

Invest in digital initiatives and skills Find the right skills Invest in initiatives that advance the vision

Lead the change from the top Engage the organization Establish digital governance

STRATEGY, NOT TECHNOLOGY, DRIVES DIGITAL TRANSFORMATION

COORDINATION MODELS FOR TRANSFORMATION

KEY TAKEAWAY-INDIA’S PERSPECTIVE

In future all Products and Services will be digitized Huge potential to grab from multiple industries India being service oriented few keys to be observed Major chunk of revenue will come from services in the post digitalization

phase Indian IT enabled digital service ready based companies can tap upon

this opportunity Major devices will be governed by Internet Of Things India must prepare itself for the first wave of digital

transformation especially in the sectors of Automotive and Logistic services

THE PITCH

Digitalization of all the industries are imminent in due phases. Thus we as a company must take the right steps right now in the path of this great opportunity and transformation.

THANK YOU