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PLAN, BUY & OPTIMISE VIDEO SPEND SOLUTIONS TO HELP BRANDS Viewability Brand Masterclass Stephen Hunt, Managing Director AU/NZ Phu Truong, Managing Director SEA

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The Treasure is in the Data - How Three International Brands Found Marketing Gold. Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit

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PLAN, BUY & OPTIMISEVIDEO SPEND

SOLUTIONS TO HELP BRANDS

Viewability Brand Masterclass Stephen Hunt, Managing Director AU/NZ Phu Truong, Managing Director SEA

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All Formats, All Screens, At Scale In One Place

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What does Programmatic mean?

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What does Programmatic mean?

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What does Programmatic Branding mean?

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Brand Metrics Are You Measuring What Matters?

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Track The Brand Metrics That Matter

% Favourable!

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% Favourable!

Track The Perception Shift Your Advertising Delivers

BrandSights uses a control/exposed methodology to compare viewers and non-viewers of your ads

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Test, Learn and Evolve With BrandSights

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Singapore Survey: Preferred Hotels

IF YOU HAD NO PRICE LIMIT, WHICH HOTEL WOULD YOU PREFER TO STAY AT?

GRAND HYATT SHANGRI-LA CONRAD

80%70%60%50%40%30%20%10%

0%

227RESPONDENTS

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Malaysia Survey: Preferred Airlines Routes

SYARIKAT PENERBANGAN YANG MANAKAH AKAN ANDA PILIH APABILA TERBANG KE SINGAPURA?

AIR ASIA TIGERAIR JET STAR

80%70%60%50%40%30%20%10%

0%

304RESPONDENTS

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Hong Kong Survey: Which Hotel do you prefer to stay at

假設價錢不是問題,你會選擇以下那一間酒店?

君悅酒店 GRAND HYATT 香格里拉大酒店 SHANGRI-LA 港麗酒店 CONRAD

80%70%60%50%40%30%20%10%

0%

235RESPONDENTS

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Validating our Survey: Australian Elections

Opinion Polls Policy Importance

Party Preference In Sydney

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Case Study: Indian General Elections

WHICH POLITICAL PARTY WILL YOU VOTE FOR IN THE UPCOMING GENERAL ELECTION IN INDIA?

BJP (NARENDRA MODI) UPA (RAHUL GANDHI) NONE OF THE ABOVE

80%70%60%50%40%30%20%10%

0%

414RESPONDENTS

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Ultimate Transparency Did My Ad Have An Opportunity To Be Seen?

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Have You Ever Heard This Quote?

"Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker

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Know You Know!

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Verify Exactly Where Your Ads are Running

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Six Things to Look for in a Viewability Solution

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Introducing www.openvv.org

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Works Across All Inventory Sources

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Want To See Where Your Ads Are Running…For Free?

SIGN UP HERE

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Which Brands Will Win? Are You Keeping Up With The Programmatic Future?

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Join The Brands Who Are Leading The Charge

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Why Is Everyone Excited About TubeMogul?

ADD  IN  OSKI  CUSTOMER  TESTIMONIAL  VIDEO  –  ON  BOX    h5ps://tubemogul1.box.com/s/roif5pzKv5a4zumkrhb        

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Want To Join Us At TubeMogul University?

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Three Final Thoughts…

Think about how you could be the revolutionizing

force in your company’s brand marketing space

Understand the benefits of

upgrading to programmatic

tools – sign up for a free viewability

audit today!

Be the change that demonstrates

online video is a complimentary

media to TV

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