YEAR 1837

The story began with a simple handshake between two men: William Procter and James Gamble. As partners, they put their soap and candle business on the map, spawning a period of steady growth. It was during these formative years the Procter & Gamble Company was born.

P&G TOUCHES 2 BILLION LIVES EVERYDAY.

APPROACH

“ We will provide quality products and services of superior quality and value that improves the lives of world’s consumers. As a result consumers will provide us with leadership sales, profit and value creation, allowing our people , our shareholders, and the communities in which we live and work to prosper.”

PURPOSE

“Improve lives of customers through continued innovation to reach more consumers, in more parts of world, more completely.”

• Growth of core brands and categories with unrelenting focus on innovation. • Building business with unserved and undeserved consumers. • Continuous growth and development of faster growing , higher margin businesses with

PNG SECRET !

INNOVATION AND RND Innovation and RnD are the two biggest strengths of PnG.

The vast numbers of variety of products is because of the continuous innovation and RnD.

MARKETING STRATEGY

Multi brand strategy

PRODUCT DESIGN

Invested $500 million , more than any company in the world in market research interacting with more than 5 million consumers in almost 100 countries.

CUSTOMER CENTRIC MARKETING

• Psychological surveys to measure mood of consumers.

• Identified the visibility & attention consumers gave to packaging & advertising.

• Understood how consumers used internet and engaged in e-retailing.

 NEUROMARKETING

ADVERTISING

FUTURE STRATEGY

P&G should focus on individual brands and assume and it is the only brand it has.

Continue large investments in innovations and RnD, to keep offering something new to the customers.

Should adapt to digital marketing and develop interactive brand communitites

Focus on customer needs and satisfactions

DISCLAIMER

CREATED by Dipit Sharma, Manipal Institute of technology , Manipal during marketing internship under Prof. Sameer Mathur, IIM Lucknow