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Marketing proposal on People's Ceramic Industries. Done for first semester Marketing course.
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COMPANY OVERVIEW
COMPANY OVERVIEW
Feldspar porcelain
tableware
PRODUCT OVERVIEW
European raw materials
PRODUCT OVERVIEW
Hotelwarehouseware&
PRODUCT OVERVIEW
WHY CHOOSE THIS?
WHY CHOOSE THIS?
First moveradvantage
Consumer behavior,
preferences,
& buying habits
DATA REQUIRED
Current marketstrategy
DATA REQUIRED
Level of competition
DATA REQUIRED
Future growthforecasts
DATA REQUIRED
RESEARCH METHODOLOGY
Consumer surveys
RESEARCH METHODOLOGY
Management interviews
RESEARCH METHODOLOGY
Data from third parties
RESEARCH METHODOLOGY
Correspondencewith
advertisementagencies
SAMPLE QUESTIONNAIRE
1. What is the current market scenario for Porcelain Tableware?
2. What is the estimated number of households that consume your product?
3. What are the current marketing strategies that are place for promoting existing products?
4. What are the current marketing strategies that are in place for promoting new products?
QUESTIONS ANYONE?
