PUNJAB SMALL INDUSTRIES CORPORATION GOVERNMENT OF … - Diagnostic... · 2016-12-01 · PUNJAB SMALL INDUSTRIES CORPORATION (PSIC) DIAGNOSTIC STUDY FOR CERAMIC POTTERY CLUSTER GUJRAT

PUNJAB SMALL INDUSTRIES CORPORATION GOVERNMENT OF PUNJAB

DIAGNOSTIC STUDY FOR CERAMIC/POTTERY

CLUSTER, GUJRAT

FINAL REPORT

2015-16

PUNJAB SMALL INDUSTRIES CORPORATION (PSIC)

DIAGNOSTIC STUDY FOR CERAMIC POTTERY CLUSTER GUJRAT

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ACKNOWLEDGEMENTS

In preparation of this report for Punjab Small Industries Corporation (PSIC), Ernst & Young Ford

Rhodes Sidat Hyder (EY) had the full support from the management of PSIC, Administrative and

Technical Staff of PSIC Regional Directorates, and the industries. We would specially like to thank

Mr. Bilal Butt (MD PSIC) and all PSIC staff for their support for the successful completion of this

report. We are highly grateful to all industries, trade association, Chambers of Commerce, and

individuals that provided their guidance and support throughout this project especially those who

participated in focus groups by taking time out from their busy schedules to discuss in detail the

problems of Industry and its possible solutions.



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DISCLAIMER

This document is prepared as an account of work for PSIC. While this document is believed to

contain correct information, neither EY, nor PSIC, nor any of their employees, makes any warranty,

express or implied, or assumes any legal responsibility for the accuracy, completeness, or

usefulness of any information, apparatus, product, or process disclosed, or represents that its use

would not infringe privately owned rights. The information compiled in the document may vary

considerably due to any unforeseen circumstances. Therefore the author make no warranty,

expressed or implied, concerning the accuracy of the information presented, and will not be liable

for claim pertaining to the use of this publication or the information contained therein.



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Table of Contents

1. INTRODUCTION ..................................................................................... 6 1.1. BACKGROUND ..................................................................................... 6 1.2. ABOUT SURVEY .................................................................................... 7 1.3. OVERVIEW OF INDUSTRIES IN PUNJAB.................................................... 7 1.4. GUJRAT DISTRICT OVERVIEW ................................................................ 7 2. CLUSTER PROFILE ..................................................................................... 9 2.1. ABOUT CERAMIC POTTERY .................................................................... 9 2.2. SUPPORTING CERAMICS/POTTERY INSTITUTES AND ASSOCIATION ........... 9 2.3. CERAMICS/POTTERY INDUSTRY IN PUNJAB .......................................... 10 2.4. ANNUAL CLUSTER OUTPUT ................................................................. 10 2.5. ANNUAL RAW MATERIAL REQUIREMENT & SUPPLY ............................... 10 2.6. CLUSTER INVESTMENT & EMPLOYMENT ............................................... 11 2.7. PRODUCT DEMAND AND MARKETING .................................................... 11 2.8. PLANT & MACHINERY .......................................................................... 12 2.9. PROCESS FLOW CHART ....................................................................... 14 2.10. CORE & OTHER CLUSTER PLAYERS ...................................................... 15 2.11. INSTITUTIONAL LINKAGE ..................................................................... 17 2.12. OTHER FEEDBACKS FROM SURVEY ....................................................... 19 3. VALUE CHAIN DIAGNOSIS .................................................................................. 21 3.1. RAW MATERIAL: ................................................................................. 21 3.2. PROCESSING ................................................................................... 22 3.3. LABOR: ................................................................................... 22 3.4. SALES AND MARKETING ...................................................................... 22 4. UNDERSTANDING EFFECTS OF CHINA-PAKISTAN ECONOMIC CORRIDOR (CPEC) ON

LOCAL INDUSTRY ................................................................................... 23 5. THE WORLD TRADE ORGANIZATION .................................................................... 25 6. DETAILED ISSUES, RECOMMENDATIONS AND ACTION PLAN ................................. 26 6.1. OUTDATED TECHNOLOGY AND ENERGY INEFFICIENCIES: ....................... 26 6.2. ENERGY DISRUPTION AND UNAVAILABILITY ......................................... 27 6.3. ISSUES PERTAINING TO RAW MATERIAL ............................................... 27 6.4. CLUSTER DEVELOPMENT AND FACILITATION CENTER (CDFC) ................. 28 6.5. DIFFICULT ACCESS TO MARKETS .......................................................... 29 6.6. UNAVAILABILITY OF SKILLED LABOR ................................................... 29 6.7. ABSENCE OF TRAINING FACILITIES ....................................................... 30 6.8. NO RESEARCH AND DEVELOPMENT ...................................................... 31 6.9. UNAWARENESS OF QUALITY STANDARDS ............................................. 31 6.10. THIN EXPORT VOLUME ........................................................................ 31 6.11. TAXATION PROBLEMS ......................................................................... 32 6.12. DIFFICULT ACCESS TO FINANCING FACILITIES ....................................... 33 6.13. INADEQUATE INFRASTRUCTURE .......................................................... 33 6.14. HIGH BREAKAGE AND REJECTION RATE: ............................................... 34 6.15. ROLE OF ASSOCIATION ........................................................................ 34 7. SWOT ANALYSIS ................................................................................... 35 8. CLUSTER VISION ................................................................................... 37 8.1. STRATEGY ................................................................................... 37 8.2. ACTION PLAN ................................................................................... 39 9. GEO TAGGING DETAILS OF CERAMIC POTTERY IN GUJRAT .................................... 42



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ACRONYMS

APP&CMA All Pakistan Pottery & Ceramics Manufacturers Association

APPMA All Pakistan Pottery Manufacturers Association

CDC Cluster Development Center

CFC Common Facility Center

EY Ernst & Young Ford Rhodes Sidat Hyder

GDP Gross Domestic Product

GTCCI Gujrat Chamber of Commerce and Industries

HR Human Resource

IC Gujrat Institute of Ceramics Gujrat

LPG Liquefied Petroleum Gas

PCMA Pakistan Ceramics Manufacturers Association

PSIC Punjab Small Industries Cluster

R&D Research & Development

SIE Small Industries Estate

SME Small & Medium Enterprise

SMEDA Small & Medium Enterprise Development Authority

SOP Standard Operating Procedures

SWOT Strengths Weaknesses Opportunities & Threats

TDAP Trade Development Authority of Pakistan

TEVTA Technical Education and Vocational Training Authority

USD United States Dollars

CPEC China Pakistan Economic Corridor

WTO World Trade Organization



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1. Introduction

The statutory body of PSIC was established in 1972 with the mission to promote, sustained

industrial development through provision of market driven credit, infrastructure and

technological support contributing to employment generation, poverty alleviation and socio-

economic uplift of the province.

The Punjab Small Industries Corporation Bill, 1973 was passed by the Provincial Assembly on

13 July1973. Since then PSIC has been a sound contributor to the small industrial

development in the province through its various schemes. Recent transition of industrial

climate and liberalization of the total economic environment within the country and

international area has witnessed tremendous change in domestic as well as international

market. PSIC’s story of excellence is spread over more than four decades of transitive growth

and development of small scale industry. PSIC has proved its strength in the country by

exhibiting a progressive attitude towards modernization, up gradation of technology, quality

consciousness, strengthening linkage with large and medium scale enterprises and boosting

exports of the products from small enterprises. PSIC is an important instrument for

enterprise building, micro economic development and employment generation and poverty

alleviation.

The development and upgrading of clusters is an important agenda for economic growth in

national economies. Handicrafts clusters development initiatives are an important new

direction in economic policy in macroeconomic stabilization, privatization, opening of

markets, and reducing the cost of doing business. In this regard, our consultancy services are

sought for diagnostic study of industrial and handicrafts clusters in Gujranwala, Wazirabad,

Gujrat and Mandi-Baha-ud-Din districts of Punjab.

1.1. Background

PSIC awarded this assignment to Ernst & Young Ford Rhodes Sidat Hyder (EY) for the study

“Diagnostic Study of Industrial and Handicraft Clusters in Punjab for Gujranwala, Gujrat,

Wazirabad & Mandi Baha-ud-Din”. Work was awarded by PSIC on February 22, 2016 and the

kick-off meeting was held on March 17, 2016 while the Inception Report was submitted to

PSIC on April 15, 2016. The work included preparation of diagnostic study reports for

following 12 clusters:

► Plastic Furniture, Gujranwala

► Kitchen Ware (metal and stainless steel), Gujranwala

► Sanitary Fittings, Gujranwala

► Ceramic/Sanitary Ware, Gujranwala

► Light Engineering, Gujranwala

► Domestic Electrical Appliances, Gujranwala

► Farm Agriculture Machinery/Implements, Daska

► Cutlery and Allied Goods, Wazirabad

► Ceramics/Pottery, Gujrat

► Fan and Light Engineering, Gujrat

► Wood Furniture, Gujrat

► Auto Parts Manufacturing, Mandi Baha-ud-Din

This report covers the Ceramics/Pottery cluster in Gujrat.



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1.2. About Survey

We have carried out an industrial survey of the cluster. The sample size for survey was based

on 90% level of confidence and error margin of 10%. Based on a total population of 98

industries as per then available list, the sample size of 34 has been selected. The association

carried out 35 surveys in the cluster. The results of survey are presented in the relevant

section.

1.3. Overview of Industries in Punjab

Punjab is the most populous province of Pakistan and has a large number of industries. As

per data of 2010 provided by Directorate of Industries, there are around 17,800 industries

in Punjab falling under a wide array of over 200 clusters including large, medium and small

units. The area specified for this study i.e. Gujranwala, Gujrat, Wazirabad & Mandi Baha-ud-

Din has over 3800 industries. Around 1500 of these industries can be categorized in the

above mentioned 12 clusters.

1.4. Gujrat District Overview

Gujrat is agricultural and industrial district of Punjab

Province in Pakistan, located in between two famous rivers,

the Jhelum and Chenab. It is bounded on the northeast by

Mirpur, on the northwest by the River Jhelum which

separates it from Jhelum District, on the east and southeast

by the Chenab River, separating it from the districts

of Gujranwala and Sialkot, and on the West by Mandi Baha-

ud-din.

Gujrat district was established by Moghul Emperor Akbar.

Revenue Records have been preserved in the families of the

hereditary registrars (kanungos), and these exhibit Gujrat the

capital of a district containing 2,595 villages, paying a

revenue of 11.6 million.

District Gujrat is spread over an area of 3,192 square

kilometres and it is the 18th largest city of Pakistan. Gujrat is

administratively sub divided into three tehsils as Gujrat,

Kharian and Sarai Alamgir. It is directly connected with the

major cities like provincial and central metropolises of the

country through network of highways and railways.

As per 1998 census of Pakistan, Majhi dialect of Punjabi is

spoken by majority of Gujrat. Total population of Gujrat

district is 2,048,008 of which 1,026,000 are males and

1,022,000 are females, with a population density of 642

persons per square kilometer. Percentage break-up of the

Rural and Urban population is 72.3% and 27.7% respectively.

The average household size in Gujrat is 6.7 and the literacy

rate is above 62%.

https://en.wikipedia.org/wiki/Jhelum_River

https://en.wikipedia.org/wiki/Chenab_River

https://en.wikipedia.org/wiki/Mirpur_District

https://en.wikipedia.org/wiki/Jhelum_District

https://en.wikipedia.org/wiki/Gujranwala_District

https://en.wikipedia.org/wiki/Sialkot_District

https://en.wikipedia.org/wiki/Mandi_Bahauddin_District

https://en.wikipedia.org/wiki/Mandi_Bahauddin_District



8

A large population from Gujrat lives overseas and contribute significantly in foreign

remittance. They are playing a vital role in economies of their host countries and are keenly

interested in Gujrat affairs at all levels.

Major industries in Gujrat includes manufacturing of fans, furniture and ceramics pottery.

Over a last few decades, Gujrat has built its repute for export of electric fans. Other

industries in Gujrat include manufacturing of Electric Motors, Earthen Utensils, Shoes,

Rubber, Tyre Tube, Sanitary Ware, Rice Cleaning Mills and Furniture.

Gujrat has one Small Industrial Estate (SIE) which was established in 1962 over an area of

126 acres having 457 plots of various sizes. The major industries in the SIE-Gujrat are fan,

ceramics/pottery and furniture



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2. Cluster Profile

2.1. About Ceramic Pottery

Gujrat is famous for ceramics / pottery industry since very early times. Pottery industry has

developed through generation to generation in Gujrat. Potters in Gujrat used to handle Red

clay exceptionally well because of hereditary skills, Gradually, over the course of time skills in

potters of Gujrat improved and they

started working on white burning clay.

Pottery/Ceramics industry of Gujrat is

engaged in producing table wares,

kitchen items and pots e.g. cups, mugs,

dinner sets, tea sets, etc. The locally

produced ceramics products are cheap

and are applied mostly to cater local

demand.

Gujrat has rich history in producing pottery products. During geo-tagging of sanitary ware

industries, we have identified 128 pottery manufacturing units, of which geographical

distribution is as under:

► ChahTarhang Road – 20 units

► GT Road – 17 units

► Small Industrial Estate – 38

units

► Shadiwal Road – 11 units

► Gillanwala Road – 10 units

► Badshahi Road– 7 units

► Sultanabad Road – 5 units

► Behind Eid Gah – 4 units

► Changar Colony – 3 units

► Scattered – 13units

The 13 scattered units are located on Maqbool Abad, Natt Road, Rehmat Road, Abid Colony,

Nasir Colony, Garri Ahmedabad, Ucha Dara, Shah Jehangir Road and Near Old Sabzi Mandi

etc.

The discussion with the association revealed that 6 units can be categorized as large units,

84 units are of medium category and 38

units fall under category of small units.

2.2. Supporting Ceramics/Pottery Institutes and Association

Following are the available institutes for

support of the ceramic/pottery

industries in Punjab:

► Institute of Ceramics, Gujrat

► Glass and Ceramics, Pottery Development Center Shahdhra Lahore

20

13

1 4

1 1

Mugs Cups &Saucer

Tableware

Bowls Kettels Others

Percentage Analysis of Industries Manufacturing Different products



10

► Institute of Blue Pottery, Multan

Further, the following trade associations related to this sector are operating in Pakistan:

► All Pakistan Pottery Manufacturers Association (APPMA)

► All Pakistan Pottery & Ceramics Manufacturers Association (APP&CMA)

Pakistan Ceramics Manufacturers Association (PCMA)

2.3. Ceramics/Pottery Industry in Punjab

There are 259 units in Punjab which fall under ceramics/pottery sector. The number of

industries in various cities split into pottery and ceramic sectors is provided in the table

below:

City/District Pottery Ceramics Total

Gujrat 128 5 133

Gujranwala 31 76 107

Sialkot 2 1 3

Sheikhupura 0 8 8

Faisalabad 0 5 5

Lahore 0 2 2

Sargodha 0 1 1

Total 161 98 259

In addition to these identified units, there are several unidentified cottage units operating in

these areas.

2.4. Annual Cluster Output

The estimation of annual output in the cluster based on the assumptions provided by the

APPMA is provided in the table below:

Unit

Size No.

Avg. Daily

Production

Capacity

(Pieces)

Capacity

Utilization

No. of

Working

Days

Total Annual

Production

(Pieces)

Large 6 20,000 50% 180 10,800,000

Medium 84 15,000 50% 180 113,400,000

Small 38 10,000 50% 180 34,200,000

Total 128 158,400,000

The output from the cottage industries has not been considered which may be within 5 to 10% of the total annual production estimated above.

2.5. Annual Raw Material Requirement & Supply



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The raw material for these items include pottery clay, china clay, feldspar, soap stone, glass,

colors, chemicals, etc. The estimation of annual requirement of raw material based on 10%

wastage and rejection of raw material is provided in the table below:

Item Share No. of Pieces

Avg.

Weight

(grams)

Total Annual

Raw Material

(Tons)

Mugs 40% 63,360,000 200 13,306

Cups 15% 23,760,000 190 4,740

Saucers 15% 23,760,000 160 3,992

Bowls 30% 47,520,000 280 13,971

Total 100% 158,400,000 36,008

Most of the raw material is from Pakistan except the chemicals. The major raw materials are

procured from Abbotabad, Tharparkar, Mianwali, etc. The chemicals are imported from

China, UK, and Australia. The importers are mainly from Gujrat, Gujranwala, and Lahore.

2.6. Cluster Investment & Employment

The estimated capital investment and number of employees in the pottery cluster is provided

in the table below:

Unit

Size No.

Limit

of Inv.

(Rs. In

million)

Avg. Inv.

Assumed

(Rs. In

million)

Limit of

Employees

Avg. No.

of

Employees

Assumed

Total

Inv.

(Rs. In

million)

Total No.

of

Employees

Large 6 Above

50 80 Above 50 70 480 420

Medium 84 30-50 40 20-50 40 3360 3360

Small 38 Below

30 20 Below 20 15 760 570

Total 128 4,600 4,350

As evident, the pottery cluster provides direct employment to over 4,000 families and

indirect employment to 4,000 families. This translates to support to over 2.5% of the total

households in Gujrat.

2.7. Product Demand and Marketing

Rural population remains the main target audience for

marketing of ceramics products. Less than half of the

industry output from Gujrat serves the need of Punjab

province, whereas remaining production is supplied all

over Pakistan. In this regard, our survey results are

presented as follows:

► Almost 43% industries have their main markets within the province

► Remaining 57% have markets in other provinces as well. Among these, 37% have major

customers in other provinces



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86%

14%

Satisfied Not satisfied

Satisfaction of industries with their production Equipement 'Survey Results'

Satisfied

Not satisfied

Personal contact are being applied for making sales and products are being marketed

through brochures (Survey results show 43% industries use only brochures whereas other did

not answered). Because of the simplified marketing process, no industry participants having

specialized marketing department was observed.

Based on our survey, products are being sold as

per following modes:

► 48.6% of the industries sell directly from

plant to retailers or client

► 25.7% sell only through distributors

► 22.9% of the suppliers sell directly from plant

as well as through distributors

► 2.9% choose to sell directly from plant and

their own sales point

► None of the industries relies only on sales

point

As Gujrat pottery cluster is producing low quality and

economic products therefore competition within Pakistan

from other countries including China and India does not

pose threat in low quality ceramic products, however,

significant competition is being observed from China and

other countries in high quality pottery products. These

countries are producing high quality products with cost

efficient strategies.

In India, there are more than five (5) pottery clusters having

more than 640 industrial units. One of the well-known

clusters in India is “Khujra” having 492 units employing over 40,000 workers with a turnover

of USD 26 million. The export of pottery from India is over USD 5 million.

This shows that with a concentrated effort of all the stakeholders, especially the industry

owners, this cluster has immense potential to improve and contribute to GDP. Despite huge

demand for ceramic pottery products in International markets, thin volumes from Gujrat is

being exported (less than 3% products are being exported as per our survey). Main root

reasons for fewer exports remain the inferior quality of the local products and cost

competitiveness.

2.8. Plant & Machinery

In Gujrat, majority of the pottery/ceramics

industry is using old technology. The

technologies in majority of the industries

have passed the useful life. The negative

impact of outdated technology has

resulted in high input costs such as, sui gas

(natural gas) charges which constitutes

more than 50% of the total cost of

production.



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1 1 1 1 1

14 16

Dye Design Elect Partsfailure

Gas &Electricity

Maintenance MaterialTesting

No problem Notanswered

Major tools and machines used in the production process are as follows:

► Weighing Scale

► Ball Mill

► Magnet Ferro Filter

► Pug Mill

► Roller Head Jiggering Machine

► Glaze Storage Tank

► Dryer

► Glaze Removing Machine

► Shuttle Kilns

► Tunnel Kilns

► Air Compressor

► Pliers, Racks and Planks

Based on survey, most of production equipment are locally purchased (88%) and other are

imported equipment which purchased as second hand (9%). An analysis about selection of

production equipment is given below:

Issues faced by industries with the manufacturing

equipment:

91%

6% 3%

Selected byapplying in

house expertise

Selectedthrough

Consultants

Selected withsupplier advice



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Raw Materials

Grinding/Crushing

Filter Press Pug Mill Cup Roller

Raw materials includes China clay, Feldspar. Pottery clay, Quartz, Zirconium, Bariuim oxide, Zinc Oxide and other chemicals and paints.

Slurry (slip) Preparation

Raw materials, especially rocks and stones called quartz, feldspar, are crushed into pieces of different sizes by applying course crushing, medium crushing and fine crushing using machines like jaw crusher, edge runner and ball mill.

CastingThe slip is poured in to the moulds made of plaster of Paris and then put it for some time, about 5 to 10 minutes time, depend upon the product which was being made in the moulds.

Dryer (110C)The prepared green ware is put into the dryer for drying up to the 110 Celsius and normally dryer takes 2 hours for drying the products.

Firing in Kiln (700C)

Glazing

Glost Firing (1100)

Decoration

Decoration Firing (600-700C)

Sorting

Packing

Slip is prepared by mixing china clay, feldspar, quartz and chemicals in different proportions along with water. This slip is filtered using filter press machine (process of large scale filtration of liquid under pressure) and then it is loaded into the pug mill for de airing to avoid the pebbles. After this material is brought into the cup roller machine.

After the drying the prepared green wares are put into the Kiln for biscuit firing up to the required temperature, 700 centigrade approx. The shuttle kiln takes 4 to 5 hours approximately.The tunnel kiln (a kiln like a tunnel) is also used in the Gujrat ceramics/pottery industry. It has three zones i.e. Pre heating zone, Heating zone and Cooling zone.

The pieces are dipped manually into the glazed material for shining and coloring of the wares. Glazing increases the stability and durability of the products.

Glazed wares are put over the kiln car (a trolley moving in the kiln) and this trolley pushed into the kiln for firing up to the 1,100 to 1,200 centigrade which converts the green wares into the semi- finished products (white wares).

After the glost firing, white ware is transferred in the decoration department where the labels (Stickers, monogram/ Crests) are fixed over the white ware.

Finally these pieces are fired in the tunnel kiln for decoration firing. The decoration firing takes 5 to 6 hours over 600 to 700 centigrade.

Decoration firing converts the white wares into the final products and then these ceramics/pottery products are arranged in a systematic way.

Finally final products are packed and is ready to be dispatched to customers.

2.9. Process Flow Chart



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6

84

38

Large SizeUntis

Medium sizeunits

Small sizeunits

2.10. Core & Other Cluster Players

The core players include raw material suppliers, equipment suppliers, wholesale dealers,

retailers, street hawkers, Associations, Chamber of Commerce & Industries, SMEDA, TEVTA,

PSIC, Commercial Banks and Institute of ceramics, Gujrat.

Machinery Manufacturers

Commercial Banks

PSICSMEDATEVTATDAP

Local Marketing

Street Hawkers

Raw Material Supplpiers

Wholesale Marketing

IC GUjrat

APPMAAPP&CMA

PCMA

128 Industrial

Units

90 units outside SIE

38 units in SIE

a) Manufacturers:

Total number of production units in Gujrat is

128. All the 128 manufacturing units

produce ceramics/pottery products for the

domestic market, all the manufacturing

process is done within the unit i.e.

outsourcing is not opted for manufacturing of

products.

Based upon our survey results, there are 89%

sole proprietor and 11% partnership concerns, working through their production facilities,

which are 31%, rented and 69% owned. Analysis of operating time of industries, based on

our survey results, is presented below:

Number of Operating Years Percentage of

Industries

Less than 10 Years 37%

10 – 30 Years 43%

More than 30 Years 20%



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b) Raw Material Suppliers:

Raw material suppliers provide pottery clay, quartz, feldspar, china clay, chemicals and

colors. Most of the raw material is locally available in Pakistan e.g. pottery clay, quartz,

feldspar etc.

Except materials which are available locally through five (5) suppliers, some raw materials

i.e. chemicals and colors are imported from countries including UK, China, Malaysia and

Australia and Taiwan. The importers

of chemicals and colors are mainly

based in Gujranwala, Gujrat and

Lahore.

The Gujrat pottery/ceramics industry

purchases local & imported raw

material from local market on cash or

credit.

c) Machinery Suppliers:

The number of machine manufacturers and suppliers present in the cluster are estimated

to be six (6). The machine manufacturers also provide the other services like technical

consultancy and machine repairing.

d) Wholesalers/Dealers/Retailers:

The total number of wholesalers is 25 approximately in Gujrat ceramics/pottery cluster.

Each manufacturing concern has its direct relationship with the dealers of the different

areas of the country.

e) Human Resource

The average number of permanent and daily wages employees in the pottery industries is

11 and 18 respectively. Further breakdown is provided in the pie chart below:

f) Gujrat Chamber of Commerce and Industry (GtCCI):

Gujrat chamber of commerce & industry (GtCCI) has total membership of 1200. GtCCI role

includes provision of services as per following:

► Promoting and protecting the economic interest of the country is general and of those

engaged in trade, commerce and industry in Gujrat in particular

6%

56% 20%

18%

Average number of Employees

Managerial Level Skilled Semi Skilled Un-skilled

11%

9%

77%

3% Payment Method

Cash

Credit

Both

Not answered



17

► Promoting or opposing legislative and other measures affecting trade, commerce and

industry.

► Maintaining uniformity in rules, regulation and usage of trade.

► Forming a code or codes of practice to simplify and facilitate transaction of business.

2.11. Institutional Linkage

a) Punjab Small Industries Corporation (PSIC):

Punjab Small Industries Corporation

(PSIC) has been promoting the industrial

culture in the province by providing

various services to the industries all

over the Punjab. PSIC has been

providing different valuable services to

the industry since 1972:

► Development of industries through

sectorial analysis and Development

of clusters

► Strengthening of clusters through survey and analysis and designing requisite

interventions

► Provision of land to SSIs & creative and cultural industries in the clusters

► Subsidized credit to industries in industrial hubs and clusters

► Training in creative and cultural sector

► Marketing support to artisans

► Provision of feedback for HR development to concerned organizations on the basis of

cluster analysis

► Provision of business plans and other advisory services

► Policy Advocacy

b) Small and Medium Enterprise Development Authority (SMEDA):

SMEDA was established in 1998 in order to face the challenges being faced by the Small

and Medium Enterprises. In Gujrat SMEDA has RBC (Regional business coordinator) which

is providing services to the all of the industries for the purpose of development of

businesses.

Small and Medium Enterprise Development Authority (SMEDA) is mainly providing

following services to all of the industries:

► Training services

► Financial services

► Legal services

► Services of business development and policy planning.

c) Trade Development Authority of Pakistan (TDAP):

Trade Development Authority of Pakistan was set up in 2006 by the Government. TDAP is

the successor organization to the Export Promotion Bureau (EPB) and is mandated to have

a holistic view of global trade development rather than only the ‘export promotion’

Pottery Cluster

PSIC

TEVTA (IC)

TDAP Banks

and others

SMEDA



18

perspective of its predecessor. TDAP participates in 60-80 international trade delegations

annually and send 20-40 trade delegations abroad every year. TDAP is engaged in

promoting and boosting of country's exports by conducting fairs and exhibition and

seminars/conferences and creating export facilitation committee for exporters.

TDAP’s functions and mandates are as follows:

► To encourage and train new exporters.

► To develop a consistent, sustainable and result oriented, holistic export development

plan, outlining vision, objectives, strategies and plan as approved by the Board.

► To encourage and promote research in trade and policy related studies that may

facilitate in formulating an effective export policy and plans

► To provide advisory support to stakeholders.

► To liaise with trade bodies abroad.

► To plan, organize exhibitions, delegations to and from Pakistan.

► To plan and organize local, international and inter-provincial export promotional

conferences, workshops, seminars.

d) Training Institute – Institute of Ceramics, Gujrat

Institute of Ceramics, Gujrat (TEVTA) was established in 1965 by the Government with the

intention of promoting ceramics/pottery industry in the city by providing support in

following aspects:

► Common facilities for industries

► Training facilities

► Technical advice

► Testing facility for raw material.

Previously, the institute had produced qualified technical personnel and technical staff for

ceramics pottery industry units. Further, it provided technology interventions to the

industry such as improving kilns from “shuttle Kilns” to Tunnel Kilns causing improvement

in the quality and quantity of wares produced.

Currently, the institute is not functional and technology installed in the institute is

outdated and is not consistent with industry requirement and advance technology.

e) Financial Institutions:

The financial institutions include number of commercial banks, leasing agencies that

operate within the district of Gujrat. Most of these institutions have different credit

schemes as per their policies.



19

2.12. Other Feedbacks from Survey

a) Policies and Regulations

► 80% of the industries in pottery cluster are not satisfied with the support provided by

Government or Semi-government organizations especially SMEDA, PSIC, and TDAP.

8.6% are satisfied, while 11.4% did not comment. The following suggestions/comments

were provided for these three organizations:

Organization Comments/Suggestions

SMEDA

Practically non-functional

Should provide support to SMEs

Conduct Seminars for awareness

PSIC

Should provide support to SMEs

Not playing an active role

Should provide training to industries related to latest technology

Improve Small Industrial Estates (SIEs) including facilities and

infrastructure

Need to simplify procedures and provide quick results

TDAP Does not provide support to SMEs

► The level of satisfaction pertaining to various government laws is provided below:

57.1% industries have highlighted their concerns pertaining to government policies

and laws through chamber of commerce, 37.1% never highlighted their concerns, while

5.7 % did not comment. More than 51% industries are not satisfied by the actions taken

by the Chamber on the highlighted concerns.

b) Financial Position

► Change in financial position of the ceramics / pottery industry in Gujrat over last three

years are described below:

45.7% 25.7% 34.3% 40.0%

45.7% 65.7% 57.1% 45.7%

8.6% 8.6% 8.6% 14.3%

Industrial Tax Labor Environmental

Satisfied Not Satisfied Not Answered

77%

20%

3% Fall in financialposition

Stable financialposition

Increase infinancial position



20

► Satisfaction level of the industry with their financial position.

Satisfaction Level Percentage of industries

Satisfied 28.6%

Not satisfied 71.4%

► Other suggestions & comments provided by the industries are provided below, along

with the frequency of each suggestion/comment:

Sr.

No. Suggestions Frequency %age

1 Import from China damaging local production, import

duty should be increased 15 20.0%

2 Troubleshoot gas non-availability in peak season (winter) 12 16.0%

3 Raw material cost increasing exponentially, Govt. should

provide subsidy 7 9.3%

4 Cost of energy should be reduced 7 9.3%

5 Govt. support required in technology and training 7 9.3%

6 Train young labor 6 8.0%

7 Electricity non-availability 5 6.7%

8 Technical training institute should be functional 4 5.3%

9 Taxation should be lower and simpler 2 2.7%

10 End product rate is decreasing 1 1.3%

11 Energy efficient technology for Kilns should be provided 1 1.3%

12 Training centers should be in control of Association or

Chambers 1 1.3%

13 Association has put a limit on production. 15 production

days /month allowed 1 1.3%

14 Testing lab should be established 1 1.3%

15 Development plans for pottery clusters 1 1.3%

16 International portrayal of specialized pottery items

produced in Gujrat 1 1.3%

17 Maintain quality of raw material & production 1 1.3%

18 Duties should impart to imported stock, energy saving

etc. 1 1.3%

19 Raw material availability should be ensured 1 1.3%

Total 75 100.0%



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3. Value Chain Diagnosis

3.1. Raw Material:

Pottery clay, quartz, feldspar, china clay, soap stone, chemicals and colors are used as raw

material in manufacturing of pottery. Among these, clay and zirconium are the major

material, as both of these materials cover almost 80% of the total raw material used. Cost of

raw material is 20% of the total cost of the ceramics/pottery product. Clay is a basic material

and can be obtained locally from Abbottabad, Sindh, Tharparker and Mianwali. Further,

feldspar and quartz are also available locally. Zirconium is the costly raw materials which is

normally used in glazing process. Zirconium is not produced locally and imported from

England, USA, China and Taiwan. Some Chemicals and paints, which also use in pottery

production, are also imported from England, USA, China and Taiwan.

Pottery Clay

China Clay

Feldspar

Quartz

Zinc Oxide

Soap Stone

Barium

Oxide

Zirconium

Grinding

Filter Press

Pug Mill

Cup Roller

Dryer

Firing

Glazing

Glost Firing

Decoration

Decorating

Firing

Packaging

Skilled Labor

Semi-Skilled

Labor

Unskilled

Labor

Marketing

through

brochures

Marketing in

Rural Areas

Sale through

Retailers &

Distributors

Material Cost

20%

Processing Cost

60%

(Mostly Energy cost)

Labor Cost

12%

Selling Cost and Profit Margin

8%



22

Local and imported raw material can be procured from local market on cash and credit basis.

Imported raw material can be procured locally from importers based in Lahore, Gujranwala

and Gujrat. Quality of the locally produced raw material is average and inconsistent. Further,

testing facilities are not available to test raw material. Raw material shortage is observed in

peak seasons.

China has vast source of locally produced raw material which allows the Chinese industry to

use raw material at cheap and consistent prices. On the contrary, manufacturers of ceramics

/ pottery in Pakistan, have to import materials from international market that causes rise in

its input cost due to import duties.

3.2. Processing

Machining process represents 60% of the total cost of the ceramics/pottery product. Majority

of the units in cluster has in-house machining facility and only some of the industry outsource

their few processes.

After raw material procurement first process is grinding of stone in ball mill and then mixed

with clay to form a slip which is then filtered using filter press. Pug mill is used to mix the

material and cup roller machine is used to prepare the products according to the required

size and specification. The prepared green wares are put into the Kiln (shuttle or tunnel) for

biscuit firing up to the required temperature i.e. 700 centigrade approximately and these

wares are dipped manually into the glazed material for shining and coloring of the wares.

Subsequent to glazing, glazed wares are fired again up to 1100-1200 centigrade in the kiln.

Major concern in machining process is unavailability of gas and low productivity and energy

inefficiency of the machines owing to old technology.

3.3. Labor:

Labor cost constitutes 12% of the total cost of the ceramics/pottery products. Skilled labor is

required for manufacturing of pottery products however currently cluster is supported by

few semi-skilled and unskilled labor. Semi-skilled and unskilled labor is available in abundance

in Gujrat. However, large entrepreneur faces difficulty in finding skilled labor due to

unavailability of training facilities.

Cluster is experiencing issues in retaining existing labor. New generation is also not attracted

towards this industry due to unsatisfactory working environment. This situation increases the

bargaining power of existing labor and they are demanding higher wages that ultimately

affects the cost of pottery products.

3.4. Sales and Marketing

Manufacturer’s margin on sale price of the ceramics/pottery products which includes selling

costs represent 8% of the total cost of the product. The products are mainly marketed in the

rural areas of Pakistan. Majority of the units are marketing their products only through

distributing brochures. Most of the units are selling their products through retailers and

distributors and only few of manufacturers have their own sale points.



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4. Understanding Effects of China-Pakistan Economic Corridor (CPEC) on Local Industry

Several projects under China-Pakistan Economic Corridor are in process currently. The corridor has long lasting effects on the economic development of Pakistan, especially industrial sector of Pakistan. To provide readers a holistic view about the opportunities and challenges emanating from CPEC for industrial sector, this section has been included in this study.

Brief Introduction

The China–Pakistan Economic Corridor (CPEC) is an ongoing development megaproject, initiated in 2013, which aims to connect Gwadar Port in south-western Pakistan to China’s north-western autonomous region of Xinjiang, via a network of highways, railways and pipelines to transport oil and gas. Further, The plan is involved in laying the foundation for regional cooperation, improving economic growth, development of Gwadar port, investing in transporting, mining, telecommunication, industrial parks, offering trade diversifications and creating political flexibility. The plan has a vision with world-changing implications, an explanatory plan that would unite much of Asia, Europe, Africa, Oceania and the Middle East much more closely together through a patchwork of diplomacy, new infrastructure and free trade zones.

Investments and Projects

In persistence of CPEC, Pakistan and China signed an agreement to commence work on the estimated $45.6 billion agreement, highest foreign direct investment after 9/11. Out of $45.6 billion, $33.8 billion and $11.8 billion were embarked for energy and infrastructure sector respectively. It is also estimated that $11.6bn will be invested in Khyber Pakhtunkhwa, $11.5bn in Sindh, $7.1bn in Baluchistan and $6.9bn in Punjab, out of total $33.8 billion embarked for energy sector.

Opportunities and Impacts

As a large portion of CPEC is reserved for power projects to reduce demand-supply gap in energy-starved Pakistan. Further as part of CPEC, industrial estate/special economic zone fortified with all basic infrastructure facilities i.e. electricity, gas, roads, sewerage system, emergency services etc. is developed in each province of Pakistan. China has also plan to shift technological and scientific knowledge to Pakistan by establishing technical institutes in Pakistan resulting in supply of trained and skilled labor.

The supply of uninterrupted energy, easy excess to markets, infrastructural development, and

establishment of industrial zone and availability of skilled labor provide growing and investment opportunity to local and international investors and also attract foreign direct investments. It also provides opportunity to local industry especially SMEs’ to get access to international markets for their products or to procure raw material at low rates. The above stated facts also help the industry especially SMEs’ to reduce the cost of production resulting in export potential at competitive prices.



24

The investment is believed to augment the growth and income levels, which should help improve feasibility of expansions, expand margins and accelerate earnings growth. Consumers stocks would also benefit from the higher demand and income levels.

CPEC results in employment, revenue generation and technological advancement that ultimately lead to development of local industry especially for SMEs. It is estimated that proposed investment portfolio will add 2 to 2.5% in country’s economic development growth.

Despite the pros of the CPEC, we also need to examine the possible long run challenges on local industrial sector, especially small and medium sized manufacturers , due to increase in global competition. The competition will primarily emanate from introduction of cheap Chinese products in local market and gulf countries where lower transportation cost will be an added competitive advantage to China. Smuggling of Chinese products will also be encouraged by said project. It is estimated that imports from china will be increased by 33% on completion of CPEC. Steel, cement, agriculture, electronic appliances and fertilizer industry, especially SME’s, will be most affected industry due to increase in import of Chinese products.

CPEC – The Way Forward for Industrial Sector

Government, in alliance with all stakeholders including political and business community , universities and local people, should develop a strategy after conducting an in depth homework to capitalize all benefits associated with CPEC and to overcome threats arising from Chinese products, as earlier discussed.

Government institutions can help prepare industries for CPEC. In this regard, areas of attentions are briefly discussed hereunder:

► Provide guidance to industries about the possible challenges to industrial sector

► Provide assistance to industry for improving advancement of technology

► Provide technical and financial support to SMEs’ to access capital market

► Create strong linkages between academia for research and global competitiveness as

well as on collaborations with both domestic and international markets.

► Provide financial support to ensure sustainability of SME’s

► Initiation of government programs to encourage private-sector collaborations

► Provide business development services to SMEs’ to manage their growth

► Issue prudential regulations and guidelines for the creation of venture capital and

private equity fund.

► Take steps to reduce reliance on imports.

► Provides ground for academia and opinion makers to share their concerns, doubts, and

analysis, useful to achieve ultimate objectives of project.

Thus CPEC is indeed a great ‘game changer’ which should complete its short term goals but

for long-term trade goals, Pakistan shall really have to exploit opportunities from this corridor

at full potential and also save interests of existing industries through their capacity building.



25

5. The World Trade Organization

The World Trade Organization (WTO) intends to supervise and liberalize international trade. WTO was established on January 1, 1995 under the Marrakech Agreement, replacing the General Agreement on Tariffs and Trade (GATT). The basic objective of WTO is to create a liberal and open trading system for member countries where these countries can trade with each other without any trade barriers. It tries to provide market access to countries for their products and services and promotes friendly investment policies by eliminating trade distortions between countries, trimming down tariff and non-tariff barriers, removing quotas and abolishing subsidies in a phased manner.

It also has rules that protect local businesses and industry from foreign goods and services using unfair practices like dumping or transfer pricing mechanisms. WTO has rules to address quality issues, labor standards, environmental aspects, government regulation, and legal frameworks.

Currently 162 countries are member of WTO and it overseas 60 agreements related to trade liberalization. Few of the most discussed agreements are “Agreement on Agriculture (AOA), General Agreement on Trade in Service (GATS), Agreements on Trade related Aspects of Intellectual Property Rights, Agreement on the Application of Sanitary and Phytosanitary Measures”

We have carried out 327 surveys in 12 clusters of Gujranwala, Wazirabad, Gujrat and Mandi Baha-ud-din and during survey it was revealed that only 12% of industry was aware of the WTO regime.

Impacts of WTO agreements on industry of Pakistan are descried below.

► WTO liberalize international trade by removing tariff and non-tariff trade barriers, Pakistani industry will have access to major markets of developed countries and products of Pakistani industry can be competitive due to lower trade barriers and duties in those markets.

► Government will not be able to protect local industry by imposing higher tariffs to the imported goods.

► Industry can achieve economies of scale through increased production as industry will have access to additional international markets.

► Local industry will be able to import quality raw material from developed countries at cheaper rates which will result in decreased production costs and enhance quality.

► Trade liberalization encourages competition as international products with better quality will have access to Pakistani markets with lower trade barriers and tariffs. However, increase competition may threaten the survival of local manufacturers.

WTO agreements will have both positive and negative impact on the local industry. Industries

should be provided awareness about WTO regime and how to prepare for upcoming

challenges.

12%

88%

Aware of WTO regime Unaware of WTOregime

Awareness of industry regarding WTO



26

6. Detailed Issues, Recommendations and Action Plan

The issues and impediments have been identified through the analysis of secondary and

primary data collected through the meetings with the stakeholders including Associations

and industrial surveys in the cluster, and are provided in the subsequent section. Reader are

encourage to go through all issues and recommendations to comprehend the relationship

between all issues and recommendations and thus to have a holistic view of the issues in

hand.

The following cluster issues and impediments were observed during the discussion with the

association as well as meeting with entrepreneurs in the cluster.

6.1. Outdated Technology and Energy Inefficiencies:

a) Issues

Major issue faced by the industry is the technology. In China, India and other developed

countries, production process has completely transformed with quality, efficiency and

performance. Kilns used locally are outdated and energy inefficient requiring 60% more

resources than new technology. Gas consumption alone in the new Kiln is 50% less than

the old units. 88% of the machinery used is locally produced and is not competitive of the

international equipment. This results in the higher cost of production and the quality of the

product is also compromised. Standardization is not possible due to temperature

variations in the old equipment. There is a huge difference in the production quantity and

time of the old and new technology.

86% of the respondents are unaware of the new technology and resource conservation

potential. And have indicated that no exhibition or trade fair has been organized locally

whereas they have not been facilitated for the participation in the international events.

b) Recommendations

Industry in the cluster have fallen behind the benchmarks set by international

manufacturing firms in terms of productivity, performance, efficiency and technology.

Government can support the cluster by importing a latest kiln or bringing in the technology

to equip local manufacturers. Industrial owners can be inclined to purchase the new

equipment if they are properly informed about the potential savings in terms of energy

conservations and about revenue generation avenues emanating from quality output from

the new machinery. Other incentives can also be provided based on the suggestions of

major industrial players.

Energy audits have not been conducted in this sector. Government can support energy

audits which will identify the power savings and also calculate the payback time. This will

provide incentive for the investment in the energy conservation measures for the industry.

Further, it is important that at least three techno-economic studies shall be carried out by

PSIC through a third party to examine the impact of refurbishment of technology

especially in context of product diversification, improving loading arrangement of trollies,

reducing dead weight of trollies, introducing efficient burner system, etc. The results of

such studies should be discussed and shared with all the stakeholders for their

acceptability and applicability in the remaining units in the cluster.



27

It was identified that the heat dissipated from the kiln can be potentially used for the

power generation. This can be re-used in the industry as well as included in national grid.

To reap benefit of new technology uninterrupted supply of energy is mandatory to avoid

equipment failure and achieve maximum efficiency. Moreover, industries will need finance

to upgrade equipment for which they should be offered finances on easy terms and

conditions.

For keeping the industries upgraded with latest available technologies, Trade Development

Authority Pakistan (TDAP) should make arrangements for the participation of the main

cluster actors in the international exhibitions at a subsidized cost.

6.2. Energy Disruption and Unavailability

a) Issues

According to survey results, 42% of the industry marked that energy crises is the major

issue faced. Gas is the main power source

for the Kiln. In Pakistan gas supply to the

industry is discontinued in winters. There

occurs supply shortage in other months as

well with low pressure issues. Lack of

production during this time in the local

industry allowed the import of Chinese

products, being superior in quality and

cheaper in rates. This has seriously

damaged the position of the local industry

within only available local market. This in turn has increased the bargaining power of the

distributors.

69% of the industry worked less than 200 days due to energy issues including electricity

shortages.

b) Recommendations

Major source of energy in the pottery industry is Gas. Other sources such as LPG, Furnace

oil and electricity are comparatively expensive. Gas supply with proper pressure needs to

be assured to the manufacturers. In uncertainty industry owners are reluctant to inject

further capital.

Import of LNG from Qatar will increase the gas supply in the country and hence,

Government can ensure the consistent uninterrupted supply of gas to the pottery industry

for identified months. Supply of Gas can be linked with the energy conservation measures

taken by the individual industry to provide incentive for the investment in new technology.

6.3. Issues pertaining to Raw Material

a) Issues

There is abundant availability of raw material locally except soap stone. Raw material

available is of low quality and non-standardized thus force industries to import when

higher quality raw material is required. Locally, extraction process is old and manual; and

does not produce quality material. 11% of the respondent notified it as the major issue.

8.6% 11.4%

68.6%

11.4%

more than300 days

More than200 lessthan 300

Less than200

Notanswered

Avg. work days as per surveys



28

Suppliers of raw material are limited resulting in a high bargain power of the supplier in

season. This results in the considerable price variations in the peak season and add

difficulties in ascertaining prices of final products.

As per survey results, frequency of issues identified is presented hereunder:

Issue Frequency

Low quality end product because of low quality raw material 12

High cost of raw material resulting in high cost of end product 9

Low price of imported products flooding the market, making local

product uncompetitive 7

Local practices of glazing & finishing are low quality 2

Moreover according to survey results 23% industries faced following issues:

► Non availability of required raw material e.g. soap stone

► Price of raw material keeps on increasing, especially during peak season

b) Recommendations

Raw material locally produced can be improved with the installation of the new extraction

facility. Hyderabad has good quality clay but the extraction process is very primitive and

traditional that cannot provide high quality raw materials. Government can facilitate

setting up extraction units at Hyderabad which shall be based on new technology and shall

be self-sustaining and profitable. Thus the quality of end product will increase and

dependence on imported raw materials as well as price fluctuations will decrease. It will

also neutralize the bargaining power of the local suppliers and importers.

Further, raw material testing facilities should be set up to ascertain the quality for which

upgrades and interventions in Institutes of Ceramics Gujrat should be considered. Staff

engaged should be trained and aware of the international standards and testing practices.

Also International donors can be contacted to set up the testing facility and for

procurement of the standards.

Conversely Government can setup a regulated material storage bank. Where local raw

material and imports can be stored for the consistent supply to the industry at a consistent

rate. This can be set up under the strict surveillance of the association.

6.4. Cluster Development and Facilitation Center (CDFC)

a) Issues

There is no dedicated centralized center for the support of clusters and provision of

common facilities to the industries.

Ceramics/Pottery industry is unable to achieve its maximum potential to produce the

product and sell them in the market, especially in international market, and one of the

prominent reason for this disability is the absence of dedicated CDFC for this industry. This

cluster is also unable to avail from the services related to the labor grooming and

development, technology development, financing facility, innovation in products and

access to the foreign market due to non-existent of specialized CDFC.



29

b) Recommendations

Cluster Development and Facilitation Center (CDFC) needs to be developed by Punjab

Small Industries Corporation (PSIC) to create linkages between the respective cluster and

to identify new areas for the local and export sales. Terms of Reference (TORs) for the

center can be agreed and funding can be obtained for development and operation of the

center. Following activities can be performed by the CDC:

► Contact point and facilitation center for industry with training institutions, financial

institutions and other educational institutions.

► Information and research center for new technology and market trends including

product development and design.

► Identification of the prospective areas to be part of the global value chain.

Globalization is optimizing value chains at global level resulting in lesser opportunities

at the local and national levels. With lower cost advantage in term of labor and

overheads, pottery cluster has potential if technology is upgraded.

► Common facilities for the industries including CNC machines and material testing

equipment.

6.5. Difficult Access to Markets

a) Issues

Pottery products are 97% sold locally. Due to the quality of the products, it is majorly sold

in the rural areas. A vast network of hawkers are involved in the sale of these products.

These are therefore sold in exchange of the scrap including discarded iron products from

the customers. Decrease in the price of Iron per Kg has significantly impacted the sale of

pottery products in these areas.

49% of the industry sale products directly to the retailers or the clients. These retailers or

the clients directly purchase from the factory. This identifies the lack of distribution

channels which limits growth of industries through penetrating in other potential markets.

Despite being the biggest pottery cluster in Pakistan, this is the mere reason why 43% of

the industry supply within the province. Only 43% of the industry uses brochure for

marketing and 57% were not marketing due to lack of knowledge and resources for

dynamic marketing techniques.

b) Recommendations

At the cluster level, trainings and workshops are required for the elaboration of new sales

and marketing techniques. Current statistics should be shared with the industry helping

them to realize the potential areas for sales both local and International.

6.6. Unavailability of Skilled Labor

a) Issues

Pottery sector is labor intensive sector where demand of skilled labor is not being served.

As per the surveys, 77% industries informed that workforce is hard to find, and usually

demand advance payments. Employees get on job training and due to shortage of skilled

work force employee retention is difficult.



30

Despite the current un-employment problem, new employees are not interested in this

industry due to increasing focus of public towards white collar jobs.

Lack of facilities for the employees including low remuneration, environment, health, food,

transport and other related facilities, have been main contributory factors for decrease in

supply of labor.

The major issues pertaining to human resource are as under:

b) Recommendations

Employees working conditions can be improved with the advent of new technology. Growth

in the industry can motivate the industrialists to invest in the health and safety measures

and provision of facilities for the workforce. Further, export markets require proper ratings

of the industry in terms of health, safety and overall working conditions. Industry needs to

be informed about these requirements through workshops. This will help them to be part

of the global value chains as well. For short term, health, safety, environment and

transportation facilities should be improved.

6.7. Absence of Training Facilities

a) Issues

According to 86% respondents, there are no

functional training institutes. Further,

programs offered by the institutes were not

relevant. 46% industries have never

coordinated with the trainings institutes

which explains the lack of coordination

among industry and the training institutes.

b) Recommendations

Training institutes including TEVTA and

others should play active part and introduce

courses with consultation of the pottery industry. Both industry and the institutes should

work in collaboration. If job placements are guaranteed at reasonable wages for the

trained workforce then new entrants can be interested in learning the skill.

Survey results for the training needs are as follows:

20%

57% 23%

Satisfication level

Satisfied Not Satisfied Not answered

7

2

5

4

2

1

1

Skilled labor not available

High pay

New generation unwillingness

Demands for advances

Training institute closed

Labor Retention

On job training of labor

Major Issues related to HR



31

Solution to meet training needs Frequency

Training institute should be functional 4

Training institute should be run by technically sound team 2

Young generation should be encouraged to enter this field 1

6.8. No Research and Development

a) Issues

There is no research and development hence less innovation in the products. This has

resulted in the following:

► No product diversification.

► Lack of knowledge of new technology and techniques.

► Lack of market research for the product demand such as Kitchen ware, Decoration

ware, table ware and stone ware.

Apart from the issues mentioned above, following impacts the ability of the cluster to

compete globally:

► Lack of proper packaging and transport facilities

► Not defined departmental structures

► No proper record maintenance

► Lack of coordination among the cluster players

b) Recommendations

As already identified, CDFC must be equipped to cater for all these requirements of the

industry as a one stop solution. PSIC needs to take this initiative for the robust growth of

the cluster.

6.9. Unawareness of Quality Standards

a) Issues

No standard is being followed by the pottery cluster. Most of the industry is un-aware of

any standards. There are no testing facilities to ascertain the quality of the products. Only

9% of the industry has accreditation.

Not as single unit is ISO certified in any of the industry surveyed. 57% of the industry

surveys not willing to get ISO certification.

b) Recommendations

Seminars and workshops should be conducted to educate the industry and help them

understand the benefits of international standards and accreditation needs. ISO certified

companies must be provided benefits and incentives to encourage other companies to

obtain certifications.

6.10. Thin Export Volume



32

a) Issues

Pottery industry exports amounts to 3% of the total production. Most of the export was to

Africa where cost is the main decision factor. Due to the quality of our product, it cannot

be exported to the developed countries. To deteriorate the situation further, China has

entered the low cost market with a higher quality product at the cheaper rate. These

markets are now taken over by the Chinese products.

b) Recommendations

As explained above, product needs to be developed of higher quality and at cheaper rate.

This is only possible with the new technology, cheaper raw material, cheaper labor and

establishment of sales and marketing channels.

Trade Development Authority Pakistan (TDAP) has to play a vital role in linking this cluster

to the global value chain.

Handicrafts market can be tapped as a potential for area for sales.

6.11. Taxation Problems

a) Issues

Income taxes, sales taxes (GST and GSTS), import duties, withholding taxes and excise

duties are applicable on ceramic industry where indirect taxes constitute approximately

68% of total taxes as per an estimate. In this regard, frequent changes in tax laws and

regulations have been observed, which are adding complexity for the industries that

hamper the smooth operations and contribute towards uncompetitive prices of Pakistani

ceramics products in global markets. It is the general perception of industry that tax laws

are very complex thus encourages tax avoidance. Moreover, industries perceived taxation

procedures as difficult and thus are reluctant to approach tax authorities for normal or

exceptional tax matters including claim of refund. Industry participants are unaware of

changing tax requirements which further incentivizes the adoption of unfair means to

avoid tax.

Owing to high cost of compliance with laws including EOBI, social security, taxes and

company laws, the industry participants opted other means to bypass those laws and

regulations. Moreover, achievement of associated benefits with laws including EOBI and

social security are not trusted by stakeholders.

b) Recommendations

Chambers of Commerce Gujrat should hold seminars and workshops on changes in tax

rules and regulations. Moreover, Chamber of Commerce and Association should ensure

maximum participations from the industries’ representatives in such seminars and

workshops being organized by the Chamber of Commerce, taxation authorities or other

stakeholders. It is to be ensured that such awareness sessions include guidance about

procedural aspect of tax matters and to discourage opting unlawful methods to ensure

compliance with unknown tax procedures.

Short term changes in tax laws and regulations should be discouraged. In this regard,

confidence in taxation system should be reinforced by declaring long-term tax rates with

minimum changes.



33

Policy interventions should be pursued with taxation authorities to seek simplified tax laws

and regulations.

Compliance procedures in laws and regulations should be simplified and rates should be

reduced to persuade industries to ensure compliance by the industries without opting

unlawful means. Efforts should be made to regain trust of all stakeholders about the

application of EOBI and social security being deposited through industries.

6.12. Difficult Access to Financing Facilities

a) Issues

Most of the industry owners are not aware of the requirements of complex bank loaning

systems and heavy documentation requirement; therefore, they are generally hesitant/shy

to approach the banks for loaning needs. The requirements of collateral and public

religious take on the interest kept public away from obtaining finance facilities. Further,

the markup offered by the banks does not meet their business requirements, as their

return on investment is quite low as compare to heavy markup rates being charged by

commercial banks.

b) Recommendations

It is proposed that the loaning procedures for the SMEs should be revisited and improved.

Moreover, industries should be provided with guidance on Islamic mode of financing and

grant of financing facilities with easier requirement of collaterals. Moreover, financing

programs should be introduced to facilitate upgrading of machinery with easy conditions

as to paybacks and collaterals requirements.

6.13. Inadequate Infrastructure

a) Issues

There is no environmental management system either in the SIE or in the industries out of

the SIE. There are no treatment/recycling facilities at industry or estate level. Further, the

disposal of industrial effluent is discharged to the water bodies without treatment creating

unhealthy environment in the area, and damaging the underground water quality. We did

not observe any solid waste disposal site in the area. Conditions of roads and sewerage

were not given satisfactory rating during our survey. Results of our survey as to

satisfaction with infrastructural facilities are presented below:

b) Recommendations

To improve the infrastructure, following should be given priority attention:

51% 15% 12% 14% 94% 14% 3% 23% 29% 89% 86%

49% 85% 88% 86% 6% 86% 97% 77% 71% 11% 14%

Road Sewerage Drainage Electricity Telecom WaterSupply

GasSupply

EffluentDisposal

SolidWaste

Disposal

Transportfor Goods

Transportfor Labor

Satisfied Not Satisfied



34

Road, sewerage, drainage and water supply system should be improved. Plan for continuous repair and upgrade infrastructure facilities should be devised.

Unavoidable load shedding, after giving priority to provision of electricity and gas to industry, should be scheduled and announced.

The industries in association with the provincial government should develop a plan for the setting up of treatment plant as well as solid waste disposal site.

6.14. High Breakage and rejection rate:

a) Issues

Currently the percentage of breakage and rejection is quite high i.e. more than 10%.

b) Recommendations

It is presumed that proper training and induction of skilled man-power can reduce this

percentage thus improving the profitability of the industries.

6.15. Role of Association

a) Issues

Association: As per leading practices, responsibilities of associations are perceived to

include support of industry in matters including availability of raw material and skilled

labor, capacity building of industry participants, Innovation and R & D in machinery and

products, continuous mobilization and active participation of the stake holders of the

industry. Associations provide active support to industry and take steps including raising

industry’s concerns to appropriate forums.

The role of All Pakistan Pottery Manufacturer Association is perceived as passive by

industries to address the current issues of the industries. There are no coercive efforts and

members are working in their individual capacity to address current issues of industries i.e.

unavailability of quality raw material, inadequate facilities to train labor, outdated

technologies and inability of industries to reach export markets.

b) Recommendations

The Association should involve the key players and young entrepreneurs by conducting

regular meetings and discussions. Associations should be vigilant of industrial problems

and provide support for identifying and implementing solutions. There should be vibrant

relations of association with investors, Chamber of Commerce, training institutions,

Government authorities, finance facilitators, consulting bodies and other key stakeholders

to facilitate the efficient interventions of industrial problems.

It is also proposed that the Gujrat Chamber of Commerce should actively involve the

pottery association in business activities and meeting with foreign delegations for their

capacity building. It may be advantageous if the members of this association visit the

pottery clusters in the region especially India, China, and Iran to understand their

operational techniques and cluster dynamics.



35

7. SWOT ANALYSIS

Based on the data collected through the discussion with the Association, meeting with the

stakeholders, industrial surveys, and using the SWOT tool, an analysis of the cluster has been

carried out. The result of the SWOT analysis based on internal and external factors is provided

below:

Strengths Opportunities

► Raw material is locally available through

local supplier

► Machinery used is locally manufactured with

repair and maintenance facilities easily

available

► Basic infrastructure is available in the

Industrial Estate

► Retailers and distributors collects products

from the industry resulting in very low

selling and distribution cost

► On job training and skill development

► Currently gas is available and is supplied to

the industry

► Lower wage rate of labor

► Concentration of pottery industry in Gujrat

► Advent of new technology and equipment

► Energy audits for the energy conservation

strategy

► Power generation through re-use of the heat

disseminated from the Kiln

► Participation in the trade fairs and

exhibitions to bring in new technology and

to showcase the handicrafts

► Availability of quality raw material by

installing better extraction facilities

► Quality testing labs and standardization

► Development of material storage bank

► Development of Cluster Development and

Facilitation Center

► Development of Research and Development

center for facilitation of all clusters

► Potential of export and sale in the local

urban market

► Potential of linkage with the global value

chain

► Collective effort of the key cluster players

and association to build synergy in the

cluster



36

Weaknesses Threats

► Quality of the end product is very low and

non-competitive with the international

market especially China

► Plant and machinery is old and outdated.

► Issues with the availability of gas (non-

availability and low pressure gas)

► Raw material available is of low quality

► Plant is highly energy inefficient

► Sales and marketing strategy is not

developed

► No defined distributors of the products

► Skilled labor is not available

► Lack of interest of new labor in this industry

due to poor working conditions

► Sub-standard employee facilities (transport,

health and safety etc.)

► Capacity utilization is poor

► No functional training institute in the area

► No research and development of the

products

► Lack of knowledge of the new technology

and techniques in the industry

► Education level of the management and

labor is ordinary.

► High bargaining power of suppliers in the

peak season

► High bargaining power of the retailers due

to local competition.

► Lack of interest of the Association

► Lack of awareness of standards and ISO

certification

► Lack of information about the potential of

the export markets

► Lack of understanding of taxation issues

► Shortage of the financing requirement and

complex banking system to obtain finance

► Weak management structure and skills

► Imports of products with higher quality and

cheaper rates

► Bargaining power of supplier and retailers

► Fluctuations in the price of raw material

► Low literacy rate

► Lack of interest of new work force in this

industry due to working conditions

► Closure of mines

► No supply of gas

► Global free trade

► High markups on loans

► Increased taxation in the industry

► New laws and regulations being imposed

resulting in the increased cost to the

industry

► Unnecessary public sector interventions

► No technical training institution is functional



37

8. Cluster Vision

“The Ceramics/Pottery cluster will become a leading cluster in the domestic market and will start exporting its products to the neighboring countries. The strengths of the cluster will lie in diversified products, design, quality and attractive finishing that will be achieved by means of modernization of the production system and introduction of improved technology”

8.1. Strategy

In the Ceramics/Pottery cluster at Gujrat there is an ample scope for strategic interventions in certain key areas as described here under: Technological Up-gradation:

Kiln used in the pottery cluster are locally manufactured but most of them are obsolete and outdated. They are energy inefficient and technologically very primitive. Apart from Kiln, an in depth study needs to be carried out in the industry to understand the basic manufacturing process, quality control methods and ultimately identifying the scope for improvement. Pre requisites for this proposed change are:

► Organizing meeting with cluster actors. ► Workshop on needed technologies. ► Organizing exposure visit to developed cluster. ► Conduct energy audit. Technological intervention will help to reduce production costs, ensure high profit margins, reduction of pollution, fuel efficiency and prospects for the recycling of the heat loss into power generation. Further, periodic workshop/seminar should be arrange by the relevant chamber and /or association to educate the enterprises about the latest technology.

Improvement in Quality of Products:

The products manufactured in the cluster need appropriate inspection and quality control system at every stage of production. The system of quality plan can be developed so that the products are produced as per desired technical specifications. Introduction to the new firing technology will help improve quality of the final product. This will ensure the competitiveness of cluster nationally and internationally. Proposed activities are: ► Quality Standardization. ► Awareness Programme(s) on ISO-9000 QMS. ► Educational Programme(s) on ISO-9000 QMS. ► Promoting the importance of maintaining product quality for survival in the long run against

competition. ► Initiating Action for establishing Testing labs. ► Common training for workers on quality issues

Standardization & Design improvement:

Design Institutes play a pivotal role in developing new designs of the products and to support the related industry. This ensures that the aesthetic appeal of the product. Hence, various design institutes such as NCA, Fine Arts Department, University of Punjab as well as national and international design institutes or designers needs to be connected with the pottery industry. This can be managed at the association level so that all the industries can benefit from their product design. ► Meeting with the stake holders



38

► Assess the capacity of the design institutes to cater for the product design requirement ► Workshop with the industry to connect the institutes with the association ► Monetary or other Incentives for the design institutes from the industry

Product Range:

Diversification increase the business either to the existing customers or through penetration into new markets. Variety of kitchen ware, decoration ware, table ware, and other similar products need to be introduced in the current cluster product range. For this purpose following initiatives are recommended: ► Product development with the help of expert ► Awareness programs to guide the industry on techniques for the new product development ► Workshops to identify the manufacturing potential of the products in high demands locally and

internationally ► Seminars to identify the potential benefit of the diversified product range

New Marketing Techniques:

The marketing activities are envisaged to be attentively undertaken. In this regard following steps are proposed: ► �Marketing through fair price shops, handicraft shops and private stores, fairs, exhibitions and

well-organized buyer seller meets would add to the marketing through the present channel of Gujrat Traders.

► �Promotion of Gujrat as the pottery/ceramics cluster. ► �Exploration of the new international markets and strategic entry into those markets

Other activities/Programmes to be undertaken to achieve the vision evolved:

► Joint participation in national/international exhibitions/fairs. ► Workshop(s) on export procedures & documentation. ► Personal counseling for solving technical problems. ► Networking with supporting Institutions. ► Workshop on importance of observing better health and safety measure. ► Initiative for cluster newsletter. ► Strengthening the association by having a secretariat, Magazine/ Newsletter, Library, Website

& linkage with other associations, NGOs, Govt. institutions. ► Delegation to international markets

PUNJAB SMALL INDUSTRIES CORPORATION (PSIC) DIAGNOSTIC STUDY FOR CERAMIC POTTERY CLUSTER GUJRAT

39

8.2. Action Plan

Action Plan

Category Sr. No.

Proposed Activates Objectives of Proposed

Activities Expected Outcomes

Beneficiary Implementers Timelines

(Completion Date)

Te

ch

no

log

y U

p g

rad

ati

on

1

Study of present manufacturing process & identifying scope for improvement

- Improvement in manufacturing process

- Identification of best fit technology

- Standardization

Technology improvement

Cluster enterprises

PSIC Chamber/

Association Cluster Energy audit

institutions like (Cleaner Production Institute (CPI) or National Productivity Organization (NPO)

Replacement of old machinery till 2020

2 Energy Audit

- Reduction of fuel cost

- Energy Savings - Power generation

potential

Fuel economy/ payback period due to energy efficiency measures

Cluster enterprises

Within 1 year

3 Awareness Programme on Energy Conservation

Seminars on Energy conservation and cleaner production

Awareness in the key cluster players

Cluster enterprises

Within 1 year

Qu

ality

Pro

du

cts

1 Awareness on the Quality standards and maintenance for survival in the long term

- Quality standardization

- Awareness of the ISO 9000 QMS

- Trainings of the workers on quality issues

Awareness in the industry on quality standards

Cluster enterprises

PSIC Chamber/

Association Cluster

Within 1 year

2 Establish testing labs To provide raw material and finished goods testing facility

Quality in raw material inputs and final product production

Cluster and other industries

PSIC Chamber/

Association Cluster

Within 2 years


40

Action Plan

Category Sr. No.




(Completion Date)

Sta

nd

ard

iza

tio

n a

nd

d

esi

gn

im

pro

ve

me

nt

1 Meetings with the stakeholders to assess the product design requirement

Assessment of the capacity of the institutes to cater for design requirement of the industry

Understanding of the product design and development process

Cluster and institutes

PSIC Chamber/

Association Cluster TEVTA UET NCA

Within 1 year

2 Workshop with supporting Institutes (Product Design)

Information on new design

Awareness on better design

Cluster Enterprises

Within 1 year

Pro

du

ct

Ra

ng

e

1 Awareness program/seminar/workshops

Diversification in the product range

Awareness of diversification and potential for growth and sustainability

Cluster enterprises

PSIC Chamber/

Association Cluster Expert for

product development

Within 2 years

Ma

rke

tin

g

1 Training Programme on Marketing challenges

- Strategic Activity - Market awareness

Better understanding of market

Cluster Enterprises

PSIC Chamber/

Association

Within 1 year

2 Appointing Selling Agent for untapped export markets

Exploration of new international markets

Export market information

Cluster Enterprises

Within 5 years

3 Awareness Programme on marketing through internet

- Strategic Activity - Market awareness

Export inquiries

Cluster Enterprises

Within 3 years


41

Action Plan

Category Sr. No.




(Completion Date)

Ca

pa

cit

y B

uild

ing

1 Exposure Visit to Developed Cluster

- Trust building - Better

understanding

Awareness on better technologies

Cluster Enterprises

PSIC

Capacity building experts

Chamber/ Association

Within 1 year

2

Seminars/ Workshops on export procedures, networking and institutional linkages, health and safety and news letter etc.

Capacity building in different sectors for cluster growth and promotion

Enhanced capability of the cluster players and improved problem solving mechanism

Cluster Enterprises

Within 2 years

3 Seminar on benefits of consortia approach & meeting with RM suppliers

Trust building Networking with related parties

Cluster Enterprises

Within 2 year

4 Computer, Fax, Printer, UPS for Associations

Capacity building Better functioning

Associations Within 1 year

Co

mm

on

Fa

cilit

ies

Ce

ntr

e (

CF

C)

1 Feasibility Study for CFC To find out the feasibility of CFC

Feasibility - Cluster - Association

PSIC Within 1 year

2 Development of CFC Development of CFC based on the outcomes of the feasibility study

Setting up of CFC for cluster growth and development

- Cluster - Association

PSIC Within 2 years


42

9. Geo tagging Details of Ceramic Pottery in Gujrat

Coordinates

Sr.No. Name Address Phone Number Cluster/Industry/Products Latitude Longtidue

1 A One Ceramics Abid Colony Area 03338425815 Pottery 32.557490 74.083442

2 A One Ceramics GT Road 03338425815 Ceramics 32.554500 74.085180

3 A.S Ceramics Shah Jehangir Road 03018283440 Pottery 32.576543 74.084198

4 Adnan Pottery Works SultanAbad Road 0321-6455717 Ceramics / Pottery 32.559269 74.086683

5 Aftab China Service Moor, GT Road 03009620529 Pottery 32.592202 74.049208

6 Afzal & Ali Asghar ceramics Small Industry Estate 03008620522 / 03338459856

ceramics 32.553322 74.083604

7 Ahsan Pottery Shadewal Road 03144553735 Pottery 32.557501 74.076111

8 Ajmal Ceramics Gillanwala Road 03009624140 Pottery 32.569499 74.094656

9 Al Barket Ceramics Shadiwal Road 0300-0208640 Ceramics 32.560371 74.079948

10 Al- Sayed Ceramics Small Industrial Estate 0347-6184620 Ceramics 32.549374 74.081178

11 Al-fateh pottery Small Industry Estate 03006221906 ceramics 32.554990 74.083683

12 Al-Hameed Ceramics GT Road, Gujrat 03009625774 Pottery 32.578174 74.061994

13 Allah Ditta Pottery Gillanwala Road 03216251143 Pottery 32.569667 74.094313

14 Amanat Maseeb Changar Colony 0320-6216616 Pottery(Red Clay) 32.561376 74.087838

15 Amir Ceramics Gillanwala Road 03006214748 Pottery 32.570072 74.091472

16 Anayat Pottery Gillanwala Road 03006252665 Pottery 32.548381 74.089308

17 Anwar ceramics Small Industry Estate 03137862870 ceramics 32.554735 74.084395

18 Arshad Afzal Pottery Gillanwala Road 03006226541 Pottery 32.569513 74.097469

19 Arshad Ceramics Badshahi Road Sultanabad 0300-8620377 Pottery 32.561376 74.087837

20 Arshad Ceramics GT Road 03006200642 Ceramics 32.551337 74.087686

21 Asghar Factory Madina Market Cha Tarang Road

0300-6252550 Ceramics / Pottery 32.563474 74.081325

22 Ashir Ceramics GT Road 03216254116 Ceramics 32.556017 74.087106


43

Coordinates


23 Asif china pottery works Small Industry Estate 03006236249 / 03008156249

pottery 32.555872 74.083736

24 Aslam china Small Industry Estate 03006207421 ceramics 32.555662 74.087230

25 Aslam Pottery Works Cha Tarang Road Sub Street 3 Nil Pottery 32.562942 74.082667

26 Atiq Ceramics Gillanwala Road 03338466001 Pottery 32.548381 74.089308

27 Azam pottery Small Industry Estate 0533520229 / 03009621700

pottery 32.553457 74.083097

28 Azam Pottery Near Old Sabzi Mandi 03018623211 Pottery 32.578365 74.087272

29 Azhar ceramics Small Industry Estate 03006232581 ceramics 32.554006 74.084941

30 Babar Pottery Shadewal Road 03344682756 Pottery 32.559727 74.077354

31 Baben Pottery Shadiwal Road 0334-4682754 Pottery 32.557277 74.076570

32 Badar ceramics Small Industry Estate 03007562396 ceramics 32.555503 74.083653

33 Bakar Ceramics GT Road 03059620881 Ceramics 32.559346 74.082394

34 Center Pottery Behiad Eid Gah 03004017398 Pottery 32.572583 74.065363

35 Chairman Ceramics Cha Tarang Road Sub Street 3 0322-5989708 Pottery 32.563050 74.082375

36 Chattan Pottery Cha Tarang Road Sub Street 2 0314-4590448 Pottery 32.562583 74.082787

37 Clay Master Ceramics Natt Road 03216289378 Ceramics 32.532548 74.093294

38 Danish Ceramics Cha Tarang Road 053-3534090 Pottery 32.561842 74.081213

39 Diamond Ceramics Small Industrial Estate 0333-8449293,0300-

8626296 Ceramics 32.549447 74.080975

40 Dubai pottery Small Industry Estate 03006209106 ceramics 32.555346 74.083962

41 ESHA ceramic Small Industry Estate 03006233141 /

0301872322 ceramics 32.554599 74.083998

42 Faisal China Pottery Cha Tarang Road Sub Street 1 0300-6202490 Pottery 32.562595 74.000072

43 Faisal grading Small Industry Estate 03006255402 pottery 32.552479 74.085554

44 Faraz Pottery Behiad Eid Gah 03009625774 Pottery 32.571337 74.070864


44

Coordinates


45 Farooq butt Small Industry Estate 03006253720 ceramics 32.553183 74.083399

46 Farooq pottery Small Industry Estate 03211070008 pottery 32.553130 74.083292

47 Feroz Pottery Behiad Eid Gah 03225914650 Pottery 32.572477 74.065510

48 Ghafoor Hussain Flower Pot

Cha Tarang Road Sub Street 2 0300-6257601 Pottery 32.562595 74.080072

49 Ghulam rasool Small Industry Estate 03006219579 ceramics 32.554438 74.083507

50 Golden Ceramics Small Industrial Estate 0300-9629975,053-

3520380 Pottery 32.549502 74.082052

51 Gulam Abbas Changar Colony 0333-8427503 Pottery(Red Clay) 32.560065 74.091972

52 Gulam Murtaza Rehmat Road 0315-7501990 Pottery(Red Clay) 32.552763 74.088574

53 Haidri granders Small Industry Estate 03006247404 ceramics 32.554272 74.085471

54 Haji Muhammad Bashir Madina Market Cha Tarang Road


55 Haji Sadiq Pottery Shadiwal Road - Pottery 32.543330 74.068718

56 Haji Saleem Madina Market Cha Tarang Road


57 Haseeb China Nawab PVC Behind PSO Pump 0300-8624460 Pottery 32.569982 74.084359

58 Imran Moulding works 21-C Small Industry Estate 03066255511 ceramics 32.556223 74.083972

59 Kamran industry Small Industry Estate 03006215728 ceramics 32.554533 74.084659

60 King Ceramics Abid Colony Area 03008724152 Pottery 32.555662 74.087230

61 Leaders Ceramics Near Science College, GT Road 03006231617 Pottery 32.577016 74.063939

62 M. Jahangir Small Industry Estate 03006226362 ceramics 32.554759 74.084290

63 M. sultan Small Industry Estate 03216257537 ceramics 32.55336 74.085877

64 Malik Ashir Ceramics Sultanabad 0323-6167083 Pottery 32.556508 74.087263

65 Malik Shabbir Pottery Cha Tarang Road 0345-6818296 Pottery 32.562595 74.080072

66 Mansha Pottery Cha Tarang Road Sub Street 3 0300-6202026 Pottery 32.562140 74.081600


45

Coordinates


67 Mehboob Poultry Small Industrial Estate 0321-6233475 Ceramics 32.550315 74.087917

68 Mehmood Ceramics GT Road 03009629710 Ceramics 32.499618 74.089499

69 Moazzam Ceramics Madina Market Cha Tarang Road


70 Mudassar ceramics Small Industry Estate 03416099832 / 03216282919

ceramics 32.555480 74.080180

71 Muhammad Ashraf Changar Colony 0300-8725455 Pottery(Red Clay) 32.560050 74.092112

72 Muhammad Fiaz Nasir Colony 0300-7430603 Pottery(Red Clay) 32.560255 74.090233

73 Muhammad Munir Shadiwal Road 0308-6225307 Pottery 32.550207 74.088547

74 Muhammad Zamman Warachi

Mala SultanAbad Badshahi Road


75 Mushtaq Pottery Gillanwala Road 03338405284 Pottery 32.569980 74.094312

76 Naeem Ceramics Cha Tarang Road Sub Street 3 0300-6200562 Pottery 32.562943 74.082304

77 Naeem Ceramics GT Road 03008724152 Ceramics 32.555662 74.087230

78 Naseeb china Small Industry Estate 03228387386 ceramics 32.555662 74.087230

79 Nasir China Badshahi road 0533-535982 Pottery 32.548381 74.089308

80 Nasir china Small Industry Estate 03008620864 ceramics 32.553936 74.084016

81 Nazaam Ceramics Badshahi Road Sultanabad 0300-6204778 Pottery 32.560802 74.086492

82 Nazir Pottery Cha Tarang Road Sub Street 1 0347-9214728 Pottery 32.561891 74.001265

83 Nazzam Ceramics Badshahia Road 0301-8208450 Pottery 32.561378 74.087838

84 Noor Alam Pottery Behiad Eid Gah 03005090878 Pottery 32.572413 74.064705

85 Noor Ceramics Badshahi road 0301-8626460 Ceramic 32.558911 74.086587

86 Ohad Ceramics Shadewal Road - Pottery 32.562530 74.079483

87 Qamar Pottery Badshahia Road 0322-6200800 Pottery 32.561376 74.087837

88 Qamar Zaman Pottery Shadewal Road 0300-0208641 Pottery 32.560223 74.077904


46

Coordinates


89 Qasim Butt Galil SultanAbad Road 0345-6920061 Ceramics / Pottery 32.560112 74.086811

90 Rafi china Small Industry Estate 03006222815 ceramics 32.554742 74.084467

91 Rafi Pottery Madina Market Cha Tarang Road


92 Rahat pottery Small Industry Estate 03006236726 ceramics 32.555830 74.083725

93 Ramzan Pottery MaqboolAbad 0311-9775331 Pottery 32.568750 74.087173

94 Ramzan Pottery Gillanwala Road 03006204054 Pottery 32.565249 74.093723

95 Rashid Mehmood Tariq Ceramics

Small Industrial Estate 0321-6215150 Ceramics 32.549562 74.085897

96 Rashid Pottery Shadiwal Road 0300-6246472 Pottery 32.545223 74.068637

97 Rizwan ceramics Small Industry Estate 03446229568 ceramics 32.553126 74.083727

98 Rizwan zafar ceramics Small Industry Estate 03338472574 ceramics 32.552763 74.088574

99 Sadiq China Gillanwala Road 03456874057 Pottery 32.569962 74.093200

100 Saeed Mukhtar Nasir Colony 0308-3191994 Pottery(Red Clay) 32.561242 74.092173

101 Saeed Pottery Service Moor, GT Road 03006205275 Pottery 32.590877 74.049380

102 Safdar Pottery Shadiwal Road 0300-6238819 Pottery 32.557437 74.056788

103 Safee Pottery Cha Tarang Road Sub Street 2 0306-6226066 Pottery 32.562815 74.082203

104 Safi Ceramics Madina Market Cha Tarang Road

053-3533254 03319625577

Ceramics / Pottery 32.563723 74.081551

105 Samar ceramics Small Industry Estate 03006240389 ceramics 32.554500 74.085180

106 Segal Ceramics Garri Ahmedabad 0300-8625982 Pottery 32.568251 74.088122

107 Shabbir ceramics Small Industry Estate 03009625094 ceramics 32.553104 74.081951

108 Shabir pottery Small Industry Estate 03009625094 ceramics 32.552763 74.088574

109 Shaheen Sargrami Madina Market Cha Tarang Road


110 Shaukat pottery Garri Ahmedabad 0300-6201402 Pottery 32.568482 74.087994


47

Coordinates


111 Shehzad Pottery Ucha Dara - Pottery 32.574199 74.087211

112 Sooni Ceramics Opposite Pace, GT Road 03009629345 Pottery 32.586718 74.052977

113 Suleman Ceramics GT Road 03008422696 Ceramics 32.550918 74.088868

114 Super China SultanAbad Gujrat 0345-6875483 pottery 32.556328 74.087442

115 Swollo Pottery MaqboolAbad 0302-8404211 Pottery 32.569592 74.085365

116 Tahir Pottery Gillanwala Road 03034643212 Pottery 32.548381 74.089308

117 Tayyab ceramics Small Industry Estate 03006222736 ceramics 32.553985 74.083669

118 Three Star Ceramics Near Science College, GT Road 03456874652 Pottery 32.577032 74.064016

119 United Ceramics Near Science College, GT Road 03338401281 Pottery 32.576588 74.063813

120 Usman china Small Industry Estate 03009621051 ceramics 32.555576 74.083690

121 Usman Collections Small Industry Estate 0532106659 / 03009621051

ceramics 32.554500 74.085180

122 Usman pottery Small Industry Estate 03137806501 ceramics 32.555243 74.084158

123 Usman Pottery GT Road - Pottery 32.514997 74.093804

124 Usman Warachi Pottery Elahi Colony Sultan Abad Road - Ceramics / Pottery 32.560373 74.083541

125 Waheed China Madina Market Cha Tarang Road


126 Waheed Pottery Opposite Pace, GT Road 03216238080 Pottery 32.586702 74.052927

127 Warazi Ceramics Madina Market Cha Tarang Road


128 Zahid Ali Shadiwal Road 0322-6464331 Pottery 32.556751 74.068017

Documents

PUNJAB SMALL INDUSTRIES CORPORATION GOVERNMENT OF … - Diagnostic... · 2016-12-01 · PUNJAB SMALL INDUSTRIES CORPORATION (PSIC) DIAGNOSTIC STUDY FOR CERAMIC POTTERY CLUSTER GUJRAT