PATRICK DOHERTY

206 245 8574 pwdoherty@mac.com

@pwdoherty

SUMMARY

An internationally experienced marketing and communications executive focused on delivering business goals. Over 25 years experience in the USA, Australia and Asia. A track record in successfully launching and marketing products, building customer relationships and creating and revitalizing brands. A seasoned professional at the cutting edge of digital media and technology combined with a substantial background in traditional marketing. Skilled in branding, advertising, direct marketing, events, PR, web, agency management and customer engagement. B2B, consumer and multi-customer channel experience. A team builder and leader focused on meeting evolving market opportunities. A consultant and adviser to startups, small businesses and multi-national organizations. An accomplished content creator, writer, presenter and film maker, adept at communicating complex ideas to customers. A 2013/14 Masters of Communication in Digital Media Fellow, University of Washington.

PROFESSIONAL EXPERIENCE

Independent Marketing and Brand Consultant (2013 to present)Seattle, WACurrently working with a group of clients to with a focus on brand strategy, content strategy and digital marketing and communications. Projects include: Social media crisis communications review and strategy for a public health organization. Online content audit and strategy for Seattle BioMed – recommendations are in the process of

implementation. Developing a brand strategy and digital marketing strategy designed to increase leads and build a

strong public profile for real estate brokerage firm. Research consultant on “The Future of Marketing” project for a large technology organization. Project leader – the Young World Rising transmedia project. Focused on digital technology and

entrepreneurism as a driver of social change and commercial success in the developing world and beyond. Digital Technology, Informal Settlements and Community Empowerment Presentation.

Produced video stories for Bayview Retirement Community’s Seattle Storm promotion.

Full time study Master of Communication in Digital Media (MCDM) (2011 to 2013)University Of Washington, Seattle, WAFull time student gaining inspiration, insight and experience into digital media and technology and their transformative power on the way organizations market, communicate and do business. Areas of focus: Content creation and strategy - transmedia storytelling, user experience, content distribution and

communications. Creator of award winning short film – Confidence Camp. Managing Editor, flipthemedia.com, MCDM’s digital technology news and analysis blog, overseeing

content strategy, community engagement and site development. Led press teams to South by Southwest (SXSW) Interactive Festival 2012 and 2013.

The impact of digital communication and technology on the way marketing and business development teams organize, communicate and collaborate. (Research available).

Marketing Strategist and Consultant (2007, 2010 – 2011)Endgame Communications, Sydney, AustraliaAccount Director for the firm’s largest clients consistently achieving revenue targets. Senior strategist and consultant to Australia’s leading financial services organizations. Acted as principal advisor to the CEO on business strategy and people.

Led a global brand and marketing review for one of Australia’s largest investment managers (over $150 billion under management) delivering recommendations for a more cohesive brand strategy and organization-wide value proposition, which was approved for use globally.

Adviser to Russell Investments Australia on content strategy, brand and value proposition. Lead consultant on the Vanguard investment brand within Australia for product communication

strategies for the financial adviser market. A number of key recommendations were implemented. Developed and implemented communications and direct marketing strategies for BT Investment

Management’s investment and pension products achieving retention and new business goals. Created the product positioning and brand strategy for HSBC’s 100+ Series International Investment

Funds, which was expanded across the product range. Subject matter expert and Endgame agency spokesperson on the role of social and digital media in

financial services and investment markets.

USA Director of Marketing, Financial Advisers (2007-2009)Russell Investments, Seattle, WA As director of a 20-strong team, oversaw brand development, thought leadership and content strategy, partner marketing, customer relationship development and market research for Russell’s US financial adviser market. Revamped an extensive thought leadership program and content strategy that leveraged both

traditional and digital media. Customer interaction and quality measures improved dramatically and production costs and times reduced by 30%.

Implemented a full brand refresh and created a value proposition framework specific to the financial advisor market that guided all marketing, communication and sales activity.

Oversaw marketing for more than 20 major distribution partners and channels. Successes included a major product retirement income product re-launch and the successful addition of several new distribution partners.

Crisis response team member tasked with keeping clients informed during the global financial crisis. Developed online and digital mediums were used to communicate with clients. The team’s work was acknowledged by clients as one of the most responsive and transparent in the industry.

Partnered with other business leaders on initiatives aimed at improving lead generation, partner engagement and customer life cycle management.

Senior Consultant (2006-2007)Broderick and Co, San Francisco, CA Strategic consultant to leading professional service companies, management consultants and law firms on market and business development.

Lead adviser to PwC Global Real Estate on marketing strategy, client targeting, business development and communication based on wide ranging interviews with leading US real estate and private equity firm c-level executives.

Implemented and managed a US market entry and lead development program for Cuatrecasas - a major European law firm.

Head of Marketing (1999-2005)AMP Capital Investors, Sydney, AustraliaBuilt institutional, advisor and retail marketing function for AMP Capital ($130 billion under management) from the ground up overseeing a team of 20 responsible for brand, communications, channel marketing, events, sponsorships, e-business, creative services and market research. Covering Australia, Japan, Singapore and New Zealand. Leader of a full-scale international corporate repositioning, re-brand and marketing strategy refresh

following a period of major corporate instability. This was a significant factor in renewing the business, retaining clients and driving business growth. The entire brand refresh was completed in less than 6 months and successfully executed on a single day internationally.

Launched the firm’s retail investment fund business with an integrated multi-channel marketing campaign exceeding both customer response and sales targets and establishing a new distribution channel for the business.

Created a successful marketing strategy for building market share in the financial adviser market where the brand had little or no brand recognition.

Launched the firm’s first product for the Japanese market and numerous successful direct marketing product launches in Singapore.

OTHER EXPERIENCEManager, Product Development, AMP Capital Investors, Sydney, Australia, 1994-1999Market Data Support, Goldman Sachs, London, UK, 1989-1993Marketing and Research Manager, ORIX, Sydney, Australia, 1988-1989Marketing Assistant, State Bank Of NSW, Sydney, Australia, 1987-1988

EDUCATIONMaster of Communication in Digital Media - University of Washington, Seattle, WA, USABachelor of Business, Marketing Major - Charles Sturt University, NSW, AustraliaDiploma, Securities Institute of Australia - Securities Institute of Australia, Sydney, Australia