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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of November 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
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TV Analysis Monthly Report November 13
Trend AnalysisComparison Oct-Nov 2013
Total Minutes of Advertising
Oct-13 Nov-13
264,396
199,031
Trend AnalysisYoY Comparison: Nov 12-Nov 13
Total Minutes of Advertising
Nov,12 Nov,13
182,266
199,031
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
unic
ation
Beve
rage
s
Pers
onal
Pro
duct
s
Det
erge
nts
Conf
ectio
nary
Cons
truc
tion
Hea
lthca
re &
Med
ical
Ser
vice
s
Culli
nary
Info
rmati
on T
echn
olog
y
Fina
ncia
l Ser
vice
s
Oth
er
19%
18%
13%
9%
6% 6% 5%
2% 2% 2%
18%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER P&G PEPSI COLA TELENOR Qmobile COCA COLA Ufone Kraft Foods Liaquat Hospital VoiceTel
8%
5%
4%
4%
2% 2%2% 2%
1% 1%
TOP 15 BRANDS% Share of Advt. Minutes
Telenor Talks
hawk
Cadburys Dairy
Milk
Pepsi
Liaquat H
ospita
l
Head & Shoulder
Dew
Surf Exce
l
Ufone
Volta Battery
Sarsabz N
itrophose
Gulberg Greens I
slamabad
Pantene Nature Fusio
n
Coca Cola
USAIDSting
4%
3%
2%
2%2% 2%
2%2%
1% 1%1% 1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
ATV
GEO NEW
S
HUM TV
DUNYA NEW
SGEO
CITY42
ARY NEW
S
ARY DIGITA
L
DAWN NEW
S
AAJ NEW
S
SAMAA
8xmUrd
u-1
CNBC PAKISTAN
EXPRES
S NEW
S
3%3%
3% 2% 2% 2% 2%2%
2%
2% 2% 2% 2%2%
1%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
Apna TV
ATV
DAWN NEW
S
CITY42
ARY NEW
S
NEWS O
NEKTN
Expres
s Ent
AAJ NEW
S
CNBC PAKISTAN
8xm
AVT Khyb
er
WAQT
HUM TV
GEO NEW
S
4% 4%
3% 3% 3%3% 3% 3% 3% 3% 3% 3%
3% 3% 3%
Genre Split in Nov 13% Share of Advt. Minutes
NEWS45%
Ent39%
MUSIC6%
MOVIES4%
SPORTS3%
KIDS1%
RELIGIOUS1%
FOOD1%
HEALTH1%
Time Band Split Nov 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10% Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696
