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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of January 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
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TV Analysis Monthly Report January 2014
Jan-13 Jan-14
257,825
259,637
Trend AnalysisComparison Dec 13 -Jan 14
Total Minutes of Advertising
Jan-13 Jan-14
208,153
259,637
Total Minutes of Advertising
Trend AnalysisYoY Comparison: Jan 13 – Jan 14
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
unic
ation
Beve
rage
s
Pers
onal
Pro
duct
s
Det
erge
nts
Cons
truc
tion
Conf
ectio
nary
Culli
nary
Hea
lthca
re &
Med
ical
S...
Gov
ernm
ent o
f Pak
istan
Med
icin
e
Oth
er
24%
13%
11% 10%
7% 7%
4% 4%3% 2%
14%
TOP 10 ADVERTISERS% Share of Advt. Minutes
UNILEVER P&G Qmobile TELENOR NESTLE VoiceTel Ufone RECKITT Kraft Foods Liaquat Hospital
10%
8%
5% 5%4% 4% 4% 3%
3% 3%
TOP 15 BRANDS% Share of Advt. Minutes
Ufone
New Arie
l Blue
Telenor Talksh
awk
Liaquat H
ospita
l
Head & Shoulder
Q Mobile
Noir
Z4
Cadbury Perk
Gulberg G
reens I
slamabad
Djuice In
tern
etGai
Dettol Soap
Mobilin
k
Osaka Batterie
s
Xtra Voice
V180
Warid
Glow
4%
3% 3% 3%2%
2%2% 2% 2%
1% 1% 1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
GEO NEW
S
HUM TV
GEO8xm
ARY DIG
ITAL
ARY NEW
S
DUNYA NEW
S
DAWN N
EWS
CITY42
A-PLU
S
EXPRESS NEW
SATV
TV ONE
AAJ NEW
S
Urdu-1
4% 4%3% 3% 3% 3% 3%
3% 3% 3% 3% 3% 3% 3%2%
Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xm KTN Apna TV Express Ent
TV ONE ARY NEWS
NEWS ONE
CITY42 HUM TV DAWN NEWS
ATV AAJ NEWS
Abb Takk
GEO ARY DIGITAL
4%
3%3% 3% 3%
3% 3% 3% 3% 3% 3% 2% 2% 2% 2%
Genre Split in January 2014% Share of Advt. Minutes
NEWS43%
Ent41%
MUSIC8%
MOVIES3%
SPORTS2%
FOOD1% KIDS
1%RELIGIOUS
1%
HEALTH1%
Time Band Split January 2014% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)
27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696
