Outsource SalesOutsource SalesWhy You Should Use an Integrated Lead Nurturing Approach

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Integrated lead nurturing approach is a new concept that’s meant to strengthen company's sales relationshipsIntegrated nurture is much like integrated marketing, involves coordinating all techniques to achieve desired outcomeDifference of lead nurturing is creating relationship with prospect over repeated communication, while integrated lead nurture coordinates techniques and accelerates prospects through sales cycle

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The Difference Between Good and Bad Lead NurturingRisk handling a prospect to a competitor if not nurtured properlyProviding inaccurate or irrelevant informationDon’t ignore, patronize, confuse or nurture the lead in any other inappropriate mannerAvoid these mistakes by outsourcing sales supportAn outsourced sales partner is well-positioned to properly integrate lead nurturing programCompany stays closer to prospects with an outsourced marketing and sales support activities

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How Professional Marketers Design Integrated Nurturing Programs

Well-qualified vendors design an integrated methodology that’s bi-directional. This creates two-way conversation between you and your prospects

Use of automationBetter positioned to control lead contact - in effect

the flow of information is expertly managed so all parties are on the same page with every opportunity

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How Professional Marketers Design Integrated Nurturing Programs

Multiple continuous touch pointsBalance automation with human intervention. This

leverages capabilities of automation to streamline process. However it cannot replace human contact with automation

Design a solid program with right components and processes

Having the right capabilities and tools in-house or seek the appropriate outsourcing partnerships

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About the AuthorLarry Fleischman is Director of Marketing for Televerde, a leading B2B provider of sales pipeline development solutions. For more information about Outsource Sales, visit http://www.Televerde.com today.