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Check out some of the coolest & most successful campaigns we've pulled off for our lovely clients. Drop in a word at [email protected]
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TechShastra Pvt. Ltd.Mobile
SolutionsVoice
SolutionsSocialMedia Web
Who are we?
TechShastra is a new-age software & digital marketing company that provides customized software solutions, e-Commerce, mobile solutions and social media
marketing for branding and engagement
We bring expertise across a vast array of digital services including Mobile Solutions, Voice (IVRS) solutions, Creative Solutions and Media solutions - Web & Social Media
Our Clients
About Us
Advance level partners of IBM for development of software applications on open source technologies
Development partners of BlackBerry TM (RIM) to develop state-of-art applications on Blackberry
Mobile VAS partners of six sigma company like Bharti Telecom (Airtel)
Mobility partner for HDFC Bank
Proven track record with Customers like Unilever, ETA Group, Real Media Zee Network and Network18 in India
We are…
Our Work
Over the years, we’ve done some fabulous work for our clients!
Here’s a sneak peek…
SOCIAL MEDIA
Surf Excel
We launched the ‘Back to School’ initiative that encourages parents to teach the value of sacrifice & empathy. For every person who likes the Facebook page, Surf Excel donated INR 11/- worth of life goods to kids from the NGOs
The campaign has been shortlisted for the Facebook Studio Awards 2011
1 Million+ Fans added on Facebook!
Elle 18
Elle 18 is one of the Top 5 Most Engaging Brands on Facebook – Social Bakers, Feb 2013
7.2 Million+ Fans till date!
And there’re more…
Media Buying
• Accelerated growth through Paid Media on Facebook & Google networks
• On an average our clients invest Rs. 6-10 Lacs/month for aggregating Likes and increasing engagement
• Our USP – Better ROI & dedicated talented resources for account management
• Key Clientele:
• and others!
MOBILE SOLUTIONS - IVRS
Pre-call AdvertisingPre – Call Advertising
A unique pioneering solution allows Pre-Video play on Call
Benefits: Reach Frequency of Message Geo Targeted Build Brand Relevance & Saliency Top of Mind recall for brand
Red Label
Red Label Tea Swastrahein, mast rahein’ IVRS campaign with Akshay Kumar & Sonakshi Sinha. Consumers had to call a number & record a message to
convince Sonakshi that ‘Red Label Tea is Tasty & Healthy’
Over 2.5 million calls receivedClose to 100,000 call volume handled per day.
Wheel Smart Shrimati
Wheel Smart Shrimati IVRS to encourage participation from rural areas. People can simply call to take the qualifier tests & get instant score cards
Activity is on for 3 years in a row now
37% participation through the IVRS - 3 Lac women from across India.
Pepsi My Can My Way Contest
Pepsi My Can My Way Contest
4 popular celebs caught in tricky situations asked users for suggestions. People could call & suggest whacky solutions.
350,000 in 4 weeks
Pepsi – The Game
The first Indian campaign to integrate advertising & gaming to create an interactive action-packed game for consumers where users had to call or
SMS to play
5 Million game-plays!
105,000+ Gratifications
AXE Wake Up Service
In the Indian fantasy, getting the girl’s mobile number is the first base! Axe gave consumers an opportunity to engage in this reality with the mating
game – Numberitis
User calls & chats with AXE Angels, who offered free services of wake-up calls every morning, for a week!
4 Million Unique Calls I 7 Million Total Participation
Pepsodent - Pappu & Pappa
An infotainment IVRS to connected kids to their favorite actor – Shah Rukh Khan, who told ‘em a story & encouraged them to brush twice a day. Parents
could set an alarm for SRK to call & remind the kids to brush their teeth!
13,57,040 Total Calls
Maggi
IVRS & SMS based contest encouraging consumers to guess the new surprise taste of Maggi!
Over 250,000 Guesses received over 2 months
MOBILE APPLICATIONS
AXE
• An innovative application that brings together cricket & the Axe Angels in one heady mix to launch Axe’s new variant - Googly!
• Key Features: Googly Live - Live cricket scorecard for World
Cup & IPL Axe Assistant Axe To Do List Axe Downloads Axe Cricket Game
Result• 1 MILLION Downloads and still going
strong!
An AXE Mobile Channel, powering Axe Content enabled with interesting functionality for high level of brand recall, brand engagement and consumer gratification, through a smart mobile application. Launched with Supaslick the next Campaign Features:
Axe Slot Machine GameAxe Fun PhotoAxe ChatAxe Video GalleryAxe Photo GalleryAxe Mobile ThemesAxe AlarmAxe Facebook Integration
TRESemme
Android Tab App for Tresemme to launch its new variants. Highlights of the app:• Brand Information• Products Showcase with Pricing Annexure• Sales Tracker• A Product Based Game• Adverts & Videos Showcase
CLOSE UP
Augmented Reality app to launch the new Close Up Fire Freeze and drive home the promise of fresh breath confidence. Features: Augmented Reality FB Chat Multi-level Mobile Game
Result:
78,000 Downloads in 4 Weeks
MOBILE CRM
PONDS
An interactive application that provides users with customized consultation about their skin and their sunspot index
App also suggested personalized regime & lifestyle & diet suggestions.
Deployed in Mobile Units which conducted the Ponds Beauty Class across 32 cities.
Thousands of College Girls across India connected with the Ponds Beauty Class.
SMS CAMPAIGNS
HDFC
Created a communication channel between the bank & its 12 million consumers
•Better Platform and Technology over the Previous Partners
•Effective demonstration of Support and Managed services.
•25% Savings for the services offered as compared with the previous partner
MOBILE RETAIL: www.quopn.com
Retail is BOOMING
30%1%
10%5%
Weekday Negligible
Weekend Too many
FootfallsBut FRAGMENTING too
More Stores mean LessCustomers/Store
QUOPN
But… Retail has a few problems…
CUSTOMERS
ACQUIRING is expensiveRETAINING is tough
LOYALTY even tougher
MARKETINGGetting more & more
EXPENSIVE
Traditional means NOT ENOUGH
ENGAGEMENT
Difficult to ENGAGE a Customer outside your store
QUOPN
What your Brand needs is - ‘Loyalty Friendly’Mobile Coupon Campaigns
CAMPAIGNS
SMS PushOBD Push
In-bound SMSIVR
LOYALTYMobile App
Loyalty Cards
Multi-brandTransaction Tracking
REDEMPTIONS
Retail PoSMobile PoS
Facebook PoS
QUOPN
Counter-top/Handheld Ops
Smartcard/MSR based Loyalty
Re-chargeable Battery Ops
GPRS for Real-time Ops
PROVIDING
Multi-brand Campaigns
In-store redemptions
Multi-store solution
Real-time Tracking
ENABLES
QUOPN - Intelligent PoS + Online Service
Quopn is a simple & compact PoS terminal
[Fits anywhere + Re-chargeable]
QUOPN
Cloud-hosted & OnlineRedemption of
[SMS Tokens & WAP Coupons]
QUOPN
With Loyalty Tracking & Rich
Analytics[Mobile Number/App/MSR/Smartcards]
QUOPN
Fulfillment Analyse & Optimise
RELAYREDEEMRECONCILERELEASERETRIEVEREDESIGN
Communication & Delivery
Quopn Campaign Process
Retailer communicates
coupon to potential
customers
Potential customers
learn about and/or find coupon and
acquire it
Customers present
coupon to retailer
Retailer verifies
coupon and customer receives discount
Retailer conducts back-
end accounting processes
Retailer conducts ROI
analysis to inform future
campaigns
QUOPN Campaign Process
Quopn
STEP2
Customers PRINT Quopn pageOR
Customer RECEIVE SMS Quopn
STEP3
Customer PRESENT Quopn for REDEMPTION @ STOREQuopn POS prints RECEIPT
STEP4
Quopn TRACKS CustomerQuopn ANALYTICS generated
CREATE a web PageLoad QUOPN CreativeCOLLECT Customer Mobile Number
STEP1
QUOPN ON FACEBOOK
How do you run a Loyalty Program
REGISTRATION & PROMOTION
•Branded m-card creation within minutes•Mobile no. tagging•Immediate broadcast to customers •Create new or import from existing database
EARN & REDEEM POINTS
•Instantly earn & redeem points•Integrate partner network•Track points all the time
MOBILE COUPONS
•Link to loyalty points•Time bound coupons•Self service web interface•Create, Broadcast, Track
MOBILE ADVERTISING
•SMS / IVR / Mobile•Facebook•Web / Partner Sites
REPORTS & ANALYSIS
•View coupons redeemed report•View campaign wise reports•Plan next campaign based on loyalty points•Archive campaigns
A platform that connects your coupons, discount, advertising to your loyalty program enabling you to plan and engage with customers better and remain connected
RECONNECT
THE CYCLE
Launched in India by Hindustan Unilever Limited, Comfort is a fabric conditioner that ensures your clothes get the care they deserve.
As it is one of niche category, Brand & Product Awareness has been the centre focus for COMFORT FABRIC CONDITIONER
Target: Female 25 +
Key Focus: Sampling of Comfort Fabric Conditioner, Induce Trials & Repeat purchase of the 1st time consumers
Case studies:
QUOPN for Comfort Fabric Conditioner
Over 5,000 QUOPNS issued in a span of 20 days & still counting
1200+ COMFORT QUOPN redemption, with over 40% success ratio
Brand has the detailed info of their TG & their buying behavior
Launched a pilot Mobile Coupon activity on Comfort Face Book targeting 2 cities Mumbai & Delhi. Users need to fed in their names & mobile no.s to redeem the quopn
QUOPN for Tresemme
Over 5,000 QUOPNS issued in a span of 2 months & still counting
500 + TRESemme Shampoos & Conditioners QUOPN redeemed
Brand has the detailed info of their TG & their buying behavior
Activity Phase II to get started in 7 cities across India
Our TELECOM PARTNERSHIPS
• Partnering with all major telecom
operators across India, covering 80%
of subscribers
• Dedicated shortcode 544555 for
marketing activities and promotions
• Integration of location based
services across major telecom
operators
• Co-branding opportunities :
bundling of mobile talk-time with
brand campaigns
• Brand promotions to telecom
subscribers
Our Telecom Partnerships
Partners Associates