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Orange presentationAudience & Online Advertising Division
October 2009
2
Orange is one of the world’s leading telecom operators, with a strong presence on web, mobile and TV…
Among top 30 audiences worldwide with 54 M UVs monthly in aug.2009
26,7 million mobile broadband customers worldwide (x 3 over the past year)
2.1 million IP TV households
#1 in Europe
#2 worldwide
Source: Nielsen NetRatings. France. Spain and Comscore for worldwide and UK figures
million customers worldwide
mobile
fixed-line
broadband
125
48.5
12.7
#1 Broadband operator in Europe (#2 in the
world) #2 European Mobile network operator Present in 12 European countries 182 million customers worldwide (142 million in
Europe)
3
Orange has a strong presence on the web and mobile especially in Europe
webweb
millions unique visitors worldwidemillions unique visitors worldwide
5454millions of mobile customers worldwidemillions of mobile customers worldwide
mobilemobile
125.5125.5
sources : August 2009
3rd with 21.5 MUVs
~25.6 MUVs
8th with 7.5 MUVs
4th with 10.7 MUVs
Reach 7 internet user
out of 10 22.8 M customers
15.6 M customers
11.2 M customers
14 M customers
4
FR UK SP PL In Americ
a
Orange.fr
Orange.co.uk
Orange.es
Tp.pl/Orange.pl/
Neostrada.pl
Wp.plYa.comVoila.fr Starmedia.com
Rincon del Vago, El
Planazo
Whosegame.comWormeePikeo.com
No asset
No asset
No asset
Mobile only
countries
Orange.country
No asset
…
Orange portals
Other generalist portals
Thematic sites
New audience services
Site type
Tendance-sante, Cityvox, Clust,
Zapzone
Ananova.co.uk
Orange audience is based both on generalist portal and thematic sites
nocoty.pl,bloog.pl
Terravista.pt
For Orange and non Orange customers
2424actu
5
AD Europe partners are all topportals in their national markets
with a strong presence as well in America, Africa an Asia:
Orange has built its own ad network with a pan European scale
Orange Advertising Network
66%reach of the online
population across UK, France, Spain and Poland
Orange Ad network with
#1 online European ad
network before MSN and Yahoo! (reach)
160munique visitors
in Europe through Ad Europe (2)
Source : (1) TNS Media Intelligence 2007 ; (2) United Internet Media Research
“best in class” advertising worldwide advertising
6
Orange acquired Unanimis ad network company, reinforcing its positioning on UK online advertising market
Together Orange and Unanimis reach 71.5 % of the UK’s online population, that’s approximately 25.6 million unique visitors a month.
A cumulated market-leading reach of over 66% in UK, France, Spain and Poland
Unanimis was created in 2001 and has enriched and diversified its services over the years with performance-related advertising and behavioural targeting offers
It offers multiple advertising solutions across display, video and mobile.
71,5 70,8
59,6
Yahoo
56,2
MSNUnanimis +
Orange
A leading ad network for advertisers and ad agencies in the UK
A leading ad network for Pan European display ad campaigns An expert in Performance-based offers, which is currently the most dynamic display advertising segment and a key lever of growth for audience monetisation
An expert in innovative advertising solutions
Reach of UK online population (%)
7
Innovation is key: Orange Advertising Network and the Advertising factory
an image of specialist (in digital advertising) towards our clients
Advertising Factory
improve Advertising Sales, Business & Operations
implement innovative advertising solutions on the 3 screens : Web, TV, Mobile
deliver performance-based & targeting Adsolutions powered by User Data
Orange Advertising Network
Ad-funded Games on Mobile
Ads in SMS
Interactive TV advertising
Ad funded videos
Ads on mobile widgets
« Flashcode » experiments
Advertising Factory
8
To meet our targets, we are signing key partnership deals
France Telecom Group
Advertising partnerhips
Audience partnerships
Technology partnerhips
Sponsored links
European Network
Location Based Services
Instant messaging
Mobile adserving
Ad repping deals
Acquisition
thank you
