“Prepare, engage and protect in a digital world”

THE PURPOSE “Open” is the leitmotiv which applies to the agency but also to campaigns and to what the public expects today from organisations and communicators

The hummingbird stands for record speed, total agility

and its singular ability to stay still

in flight. In some societies,

the bird is a symbol of

newness and���of rebirth

The pixelisation of the image is a reference to the digital footprint of both the agency and the programmes implemented for its clients

The environment of public relations consultancies is currently experiencing considerable upheaval:

 Stakeholders have grown in number, bringing about a dispersion of influence.

 Information flows have become more varied in terms of both nature and form.

 Organisations and leaders have become subject to greater vulnerability due to increasing scrutiny and amplified public reaction.

Open Agency was born out of these observations.

IT'S ALL ABOUT…

Humility

Face with the scale and size of the Web, the number of stakeholders and the volume of conversations, organisations and leaders have to learn, adapt their methods and start to implement proactive observation and monitoring solutions

Agility

The extreme rapidity with which conversations spread on Internet, the urgency that has come to conven-tional media editorial desks, the swiftness with which opinions change and the possibility of sensitive situations all point to agility as the first characteristic of engagement

Responsibility

Organisations and leaders must behave ethically and responsibly and show respect for the values which will cement a mutually beneficial relationship within their community. Any negligence could give rise to crisis situations

THE CONSULTANCY'S ETHOS

Prepare  

Engage  

Protect  

THE CONSULTANCY'S ETHOS…

Prepare

Help organisations and leaders detect the key issues in reputation management in a connected, constantly evolving world. ���Develop awareness, provide coaching and support as part of a process of conversion and adaptation to digital.

Engage

Define strategies and take steps which will allow our clients to make their voice heard and stand out. Engage in constructive dialogue with opinion leaders and influencers: journalists, bloggers and social media users.

Protect

Manage potentially sensitive situations and circumstances calling for crisis communications. Design and organise initiatives based on rapid and responsible responses, with the objective of protecting a reputation and restoring trust from public opinion in the long term.

CONSULTANCY EXPERTISE…

Prepare

Help organisations and leaders detect the key issues in reputation management in a connected, constantly evolving world. ���Develop awareness, provide coaching and support as part of a process of conversion and adaptation to digital.

 Monitoring and surveillance  Reputation auditing  Organisational auditing  Adapting the organisation to digital  Digital identity management  Crisis communication contingency  Training in digital  Media training  Coaching for top management

CONSULTANCY EXPERTISE …

Engage

Define strategies and take steps which will allow our clients to increase their share of voice and ���stand out from the rest. ���Engage in constructive dialogue with opinion leaders and influencers, among them, journalists, bloggers and social media users.

 Media relations  Influencer relations  Public affairs and lobbying  Creation of social network communities  Community management  Brand content strategy  Creation of web sites, weblogs, social media  Creation of applications

CONSULTANCY EXPERTISE …

Protect

Manage potentially sensitive situations and circumstances calling for crisis communications. Design and organise initiatives based on rapid and responsible responses, with the objective of protecting a reputation and restoring trust from public opinion in the long term.

 Management of sensitive situations  Crisis communication  Creation and management of crisis rooms  Public speaking  Hotline implementation and management  Creation and operation of social media  Community management  Reputation appraisal

A network federating skills

The world is a network… and so are we!

Christophe Ginisty

Specialist in PR, digital, advocacy and crisis communications

Founder of Rumeur Publique in 1988, a digital communication specialist since 2004, VP of Edelman for Europe, the Middle East and Africa (EMEA), author of the essay Allons enfants de l’Internet (2010), a blogger since 2004, and a consultant in public communication for television (2009 and 2010), Christophe is also president of the International Public Relations Association for 2013 and founder of Open Agency. Since 2010 he is also a lecturer in advocacy and lobbying at INSEEC.

Olivier Cimelière

Specialist in corporate communications

After being a reporter for print media (La République du Centre) and the radio (RMC, Radio France Landes and Radio France Drôme) following his graduation from the top journalism college CELSA, Olivier progressed to corporate communications within big businesses operating in pharmaceuticals, (Bœhringer Ingelheim), the food sector, (Nestlé Waters), hi-tech and telco (Ericsson & Google) and finally, market research and opinion analysis (Ipsos).

Virginie Debuisson

Public relations expert

Her career started up in 2000 as press officer at B2B telecom operator Completel. She then joined Groupe Go Sport, where she launched the PR department for Go Sport and Courir. In 2006 she left the group to found her own consultancy, « agence idéale » based in Grenoble. Virginie works for leading brands in areas running from lifestyle to hi-tech and is particularly keen on instilling and implementing 2.0 PR techniques for political figures and business leaders.

Frédéric Michel-

Chevalier

Web marketing and community management specialist

As former digital communication manager at the French industry federation Medef and the leading proponent of its emergence on the Web, Frédéric's capabilities run to the design of digital strategy, marketing content and community management. He also has a strong interest in social web monitoring methods and inbound marketing.

Natacha Heurtault

Media relations specialist

Natacha Heurtault started her career as communications officer in IT firms (PSINet, Highdeal-SAP) before getting involved in social media and networks, joining BlueKiwi in 2008 then as press officer for companies specialising in the 2.0 environment (Lecko, Knowledge Plaza, talkSpirit, Enterprise 2.0 Summit, etc.) A graduate of the Lyon political science school (IEP) and of the Sorbonne (with a Master in Communication and Politics), she also spent a year at Georgetown University (Washington, D.C.) as part of a study exchange programme.

Matthieu Ladiray

SEO and traffic acquisition specialist

With wide-ranging experience in the Web sphere, including the creation of an e-commerce website and the management of around thirty websites in banking and insurance, Matthieu is a specialist in the acquisition of qualified traffic (natural SEO and Google AdWords campaign management) and conversion optimisation. ���

Alongside his professional activities, Matthieu is also part-time lecturer at the Nice IAE where he teaches Web marketing..

The manifesto

Public opinion is committed… so are we!!

#1 — POSITIONING Open Agency primarily aims to serve organisations and leaders committed to social responsibility and ethical conduct, respectful of the environment and their community, and motivated by long-term results.

#2 — RESPONSIBILITY & ETHICS Open Agency and its partners consider the result to be the leading motivation for its actions. They make commitments to clear goals and measure their results objectively and tangibly. Open Agency and its partners observe and uphold codes of ethics laid down by the leading professional organisations and in particular those which form the base of the International Public Relations Association.

#3 — INNOVATION Open Agency and its partners regularly review and challenge their own methods and run permanent monitoring in order to transform innovation into opportunities, enabling them to design and deploy creative campaigns for the benefit of their clients.

#4 — HUMAN CAPITAL Open Agency is an organisation which puts the individual at the centre of its development. In view of this, the consultancy is committed to operating a human resources policy bearing the hallmarks of trust, equal opportunities and the desire to train its employees, offering them new professional horizons.

#5 — EXEMPLARITY AND PHILANTHROPY Open Agency promises to promote an ethical and responsible approach in everything it does, regularly offering its skills and capabilities pro bono to specific causes handpicked for their relevance and degree of urgency.

and you…

CLOUD

Both internally and in its client relationship, the consultancy is an ardent advocate and user of technology that allows for maximum pooling of resources,���

thereby optimising communication, exchange and monitoring in real time.

CREATIVITY

Every quarter, the consultancy organises creative workshops for its clients with the participation of externally sourced professionals,���

so as to stimulate the emergence of new ideas.

TRANSPARENCY

The consultancy allows free access to all of its resources and shares knowledge as openly as possible. Invoicing

items are also managed transparently.

RESPONSIBILITY

The consultancy makes hard, fast commitments to the achievement of goals and accepts the principle

of linking a percentage of its remuneration to its ability to reach objectives set regularly

throughout the contract.

Thank you and enjoy your flight!