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This is MediaMind - Agency Introduction
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© 2012 MediaMind | A Division of DG | All rights reserved
June 2012
Atif Hameed| Country Manager , Iran
MediaMind Overview
© 2012 MediaMind | A division of DG | All rights reserved
Agenda
▸ MM Overview
▸ Why 3rd Party Ad serving
▸ MM Features Introduction
▸ Workflow between MM, Media Agency & Creative Agency
▸ Campaign Setup Process
▸ Analytics
▸ Creative
© 2012 MediaMind | A division of DG | All rights reserved
DG & MediaMind – Advertiser Benefits
+ EyeWonder+ Unicast
© 2012 MediaMind | A division of DG | All rights reserved
Massive Scale
I’m still concerned about my account
I’m not convinced
Little better
Ok, that’s big
Ok Ok…I get it, scale isn’t
an issue
Global Offices: 62
Monthly Impressions Served: 60 Billion +
Network Bandwidth: 16 Gigs per second
Advertisers: 9000 +
Server Request per Second: 50 Thousand
Unique Users: 750 Million +
Countries Served: 63
© 2012 MediaMind | A division of DG | All rights reserved
Constant Innovation
2011
Cross Channel AnalyticsVisual Analytics
HTML 5Cross-Channel Tracking
World Class Rich Media
Provider
2004
Launched ACM
Campaign Management v1
2007
Launched MediaMind
PlatformBuilt for agencies
2009
MediaMind v2Smart VersioningSmart Planning Smart Trading
2010
2011
2012
Video & More DataDG Integrations
Adding Channel Dataand more…
© 2012 MediaMind | A division of DG | All rights reserved
MRC & IAB Certified
MediaMind is certified agency ad server by Media Rating Council (MRC) for compliance with The IAB four major guidelines :
• Ad Campaign Measurement• Rich Media Ad Measurement• Broadband Video Measurement• Audience Measurement
© 2012 MediaMind | A Division of DG | All rights reserved
Search
Display
Networks
Emerging
ConsumersMedia Suppliers
Challenges in Migrating to Digital Advertising
?
Agencies
Industry Challenges
• Fragmentation
• Noise
• Inefficiency
Media Agency
Creative Agency
Advertisers
© 2012 MediaMind | A Division of DG | All rights reserved
Media Agency
Creative Agency
Advertisers
Search
Emerging
Networks
Display
MediaMind: Addressing Digital Advertising Challenges
ConsumersAgencies MediaMind Media Suppliers
Resolves fragmentation
Overcome noise
Integrated reach
Impact & relevancy
Optimization Addresses inefficiency
© 2012 MediaMind | A Division of DG | All rights reserved
Site 1
Site 2
Site 3 etc
Deliver Creative 1
Deliver Creative 2
Deliver Creative 3
etc
Publisher Server1
Publisher Server 2
Publisher Server 3
ImpressionsClicks only…
Deliver Media plan 2
Campaign Management without Ad Serving
Reports from each publisher in different format and metrics
Deliver Media plan 1
Deliver Media plan 3 etc
© 2012 MediaMind | A Division of DG | All rights reserved
Site 1
Site 2
Site 3 etc
ImpressionsClicksUnique User / ClickExposure FrequencyInteraction RateVideo MetricsConversionsCostsROI
Campaign Management with Ad Serving
Submit one media plan and one set of creatives on the
platform
Generate one set of reports!
© 2012 MediaMind | A Division of DG | All rights reserved
3rd Party Adserving offers an independent source of campaign tracking to monitor campaign delivery and performance across all publishers,
within consolidated reports.
Publisher C
Publisher B
Publisher D
Publisher A Publisher E
MediaMind
Central Independent Measurement
Advertiser
© 2012 MediaMind | A Division of DG | All rights reserved
Why advertisers rely on 3rd party ad serving?
Accountability (3rd party audit)
Control of your campaign
Improving your campaign ROI
De-duplication: MediaMind provides identifies unique ad exposures across publishers to give you true unique reach and frequency data.
Access to Rich Media
© 2012 MediaMind | A division of DG | All rights reserved
Managing the Full Digital Campaign Lifecycle
Multiple web sites, formats and channels
Concurrent global delivery
Targeting ads to audiences
Increased impact
Consistent measurement and analytics
Optimization for efficiency
© 2012 MediaMind | A division of DG | All rights reserved
Marketing Suite
MediaMind Blocks
Eyeblaster Workshop
MediaMind Analytics
Channel Connect
Smart Trading Smart Planning Smart Versioning
DeveloperTools
Tracking& Analytics
DemandSide
Platform
AdServing
Planning& Buying
DynamicCreative
MediaMind Rich Media
MediaMind Standard
MediaMind In-stream Video
MediaMind Mobile
© 2012 MediaMind | A Division of DG | All rights reserved
Ad Serving Solutions
Next Generation Campaign Management
© 2012 MediaMind | A Division of DG | All rights reserved
Process Guide
Universal SearchFilters
Bookmarking
Based Within a Single, Easy Interface
© 2012 MediaMind | A Division of DG | All rights reserved
One-click screenshots of live
ads delivered in PowerPoint!AdSnap
Automated Screenshots
© 2012 MediaMind | A Division of DG | All rights reserved
Global Campaign Manager (GCM)
Master Campaign
US Regional Media Agency
East Region Unique Data
Creative Agency
West Region Unique Data
EU Regional Media Agency
Spain Media Agency Unique
Data
Creative Agency
UK Media Agency
Unique Data
Creative Agency
APAC Regional Media Agency
Australia Unique Data
Creative Agency
Singapore Unique Data
Creative Agency
Only Master Agency and Advertiser have access to the reporting campaign
Campaign data is efficiently tracked on the master level
© 2012 MediaMind | A Division of DG | All rights reserved
MM Targeting capabilities
Geo targeting Retargeting
Publisher data
© 2012 MediaMind | A division of DG | All rights reserved
the right ad to
the right person
the right time
To deliver
© 2012 MediaMind | A Division of DG | All rights reserved
• Rotate your rich and standard ads, as well as messages to ensure the best user experience
• Set to auto optimise by any metric
• Frequency cap by time, placement, and day-part
Targeting and Sequencing
Control the sequence,rotation
and frequency of your ads
Save serving cost and get better
performance
$€£
© 2012 MediaMind | A Division of DG | All rights reserved
Rotation & Optimization Capabilities
Even Distribution
(Default)
Weighted Distribution
Sequence
Advanced Sequence
Time Based
Automatic Optimisation
State Based
© 2012 MediaMind | A Division of DG | All rights reserved
Smart Versioning – Dynamic Content
Smart Text 1
Smart Text 2
Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plug-in
▸ Text Attributes
▸ Images
▸ Video
▸ Sound
▸ Flash
▸ Variables
In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic:
Multiple versions of the ad are then very easily created in MediaMind !
AD 1 AD 1500 and more!
© 2012 MediaMind | A Division of DG | All rights reserved
15countries / languages
more than
200creative executions
instantlyupdated
© 2012 MediaMind | A Division of DG | All rights reserved
Tourism Australia Case Study
Weeks 1 – 2All Creative Running Week 3 Week 4 Week 5
▸ Tourism Australia utilized six unique banners highlighting different vacation activities:
Week 690% Rotation
10% Rotation
90% Rotation
10% Rotation
90% Rotation
10% Rotation
90% Rotation
10% Rotation
Regular Campaign Campaign w/ Smart Versioning
0.15%
0.82%
447%IMPROVEMENT IN CTR
© 2011 MediaMind | A division of DG | All rights reserved
© 2012 MediaMind | A division of DG | All rights reserved
more efficientmore effective
with more
creative versions
Higher ROI
Smart Versioning summary
© 2012 MediaMind | A Division of DG | All rights reserved
Beyond the Click - Conversions
Seen Ad on MSN
Seen Ad on Yahoo!
Landing Page Click on “Join Contest”
Seen Ad on MSN Click Ad on Y! Landing Page1
Post Click Conversion for
Y!
1 Post Imp
Conversion for Yahoo!
1 Post Imp
Conversion for Yahoo!
User A
User B
Conversions Tags are defined by the client & can be setup to record conversions based on specific:• Cookie Window Period – 1 to 90 days• Attribution Settings - Last event, Last Click, Click over• Deduplication Settings - Sites/Affiliates and Search/Display
Conversion Tags
© 2012 MediaMind | A division of DG | All rights reserved
consumer engagement
© 2012 MediaMind | A division of DG | All rights reserved
Teachers / kids
© 2012 MediaMind | A division of DG | All rights reserved
makingsense
© 2012 MediaMind | A division of DG | All rights reserved
Rich Media Ad Formats
Expandable Banner
Polite Banner
Push Down Banner
Synchronized Ad
Wallpaper
Film StripSide Kick
Skinner
Widgets
Video Extender
MSN Messenger Full
Page
Page Collapse
© 2012 MediaMind | A division of DG | All rights reserved
The Best Of The Best
Click Any To Demo
Largest publisher approved format list
Hundreds of combinations of formats and features
Most advanced rich media offering
available
© 2012 MediaMind | A division of DG | All rights reserved
Innovative Ad Formats
Screen Grab Levitator Accordion Reveal
Face Detection Dior Ad format push Down Loreal Billboard
© 2012 MediaMind | A division of DG | All rights reserved
In-StreamVideo
© 2012 MediaMind | A Division of DG | All rights reserved
Comprehensive Video Ad Solution
Video Ad Formats
Linear Companion Non-Linear CustomIn-Banner
Launch Video Campaigns With Ease
Supported in Smart Planning
Actively Pushing VAST 2.0 Standards
Resize/ Fix Packages in Video
Studio
Easy Access to Video Assets
Pre-Campaign Creative Review
and QA
© 2012 MediaMind | A division of DG | All rights reserved
MobileAds
© 2012 MediaMind | A Division of DG | All rights reserved
Comprehensive Mobile Ad Solution
Ad Serving• Unified campaign
management solution
• Intuitive and turn key
• Wide publisher network
Ad Formats• Standard ad formats
• Advanced capabilities
• Custom development
Analytics• Unified metrics
• Real time analytics
• Unique user reporting
© 2012 MediaMind | A Division of DG | All rights reserved
MediaMind Mobile Ad Serving Capabilities
Devices
PublishersWAP and APP OptimizationAnalytics
Delivery
Creation
Management
OS / Carriers
© 2012 MediaMind | A Division of DG | All rights reserved
Making Mobile Easier
Ad rotation
Optimization
Landing page swapping
Auto Device Detection
Tag SupportScript and Non-Script
<script type=“ ”> </script>
<noscript> </noscript>
Platform Controls
Automatic SafetyDefault System
HTML 5 Rich Media Flash Standard
© 2012 MediaMind | A Division of DG | All rights reserved
Channel Connect for Search
One Tracking System One Reporting SystemBetter Decision MakingEase of Implementation © 2008 Eyeblaster. All rights reserved
© 2012 MediaMind | A Division of DG | All rights reserved
</display_tag></search_tag>
A separate tag is required for each channel
</EB conversion _tag>
Only 1 universal tag is required for all channels
When Search and Display are tracked separatelyWhen Search and Display are tracked together
Accurate Conversion Data (de-duplication)
Cross-channel exposure
display
search
One purchase
De- duplication - Conversion is correctly recorded by last channel visited
Conversion is incorrectly recorded in each channel visited by the consumer
© 2012 MediaMind | A division of DG | All rights reserved
Digital Campaign Management
Campaign Process – Who does What WhenStep 1 – Media Plan and Generation of IO
Step 2 – Campaign Set Up Step 3 – Trafficking Ads
Step 4 – Code GenerationStep 5 – Monitoring your campaign
© 2012 MediaMind | A Division of DG | All rights reserved
Who does what?
Media Agency
•Creates Campaign & Placements
•Assigns Creative agency •Signs Insertion Order [IO]
Creative Agency•Creates Ads •Assigns Ads to Campaign•Attach Ads to Placements •Publish Ads
Publisher
•Sent Code Package by the Media Agency
•Serves live ad campaign
Roles & Responsibilities
© 2012 MediaMind | A Division of DG | All rights reserved
A. Ensure Pre-Campaign Planning is complete and send final media plan MM AM.
A. Ensure Pre-Campaign Planning is complete and send final media plan MM AM.
MM AM to issue IO (2 days) & return to MP.MM AM to issue IO (2 days) & return to MP.
MP to sign & return to MM. (Required before Code Tags can be generated for Publishers)
MP to sign & return to MM. (Required before Code Tags can be generated for Publishers)
C/F. Creative Submission. CA to upload, attach & publish ad-served assets to MMPlatform.
C/F. Creative Submission. CA to upload, attach & publish ad-served assets to MMPlatform.
D/E. MP to provide CA with publisher & MediaMind technical specs for relevant ad formats.
D/E. MP to provide CA with publisher & MediaMind technical specs for relevant ad formats.
H. CA builds creative. CA to contact MM CS if require technical assistance.
H. CA builds creative. CA to contact MM CS if require technical assistance.
CA revise creative. CA to contact MM CS if require technical assistance.
CA revise creative. CA to contact MM CS if require technical assistance.
G. MP to generate code package and send to publisher.
G. MP to generate code package and send to publisher.
Publisher Approved??
Publisher Approved??
I. MP to monitor when campaign starts. Generate Delivery Summary Report after 24hrs of start date.
I. MP to monitor when campaign starts. Generate Delivery Summary Report after 24hrs of start date.
NO
YES
Note: Media Planner is to oversee and manage the process, ensuring that timelines are met to ensure campaign deadline.
B. MP to traffic campaign in MM Platform and notify CA when campaign trafficking is completed.
B. MP to traffic campaign in MM Platform and notify CA when campaign trafficking is completed.
MP – Media PlannerMP – Media Planner CA - Creative AgencyCA - Creative Agency
MM AM – MediaMind Account ManagerMM – MediaMindMM CS – Creative Specialist
MM AM – MediaMind Account ManagerMM – MediaMindMM CS – Creative Specialist
Legend:
Campaign Process
© 2012 MediaMind | A division of DG | All rights reserved
Access Your Data
We have robust tools that provide you with deeperinsights into your campaign
▸ For agencies, weoffer tools for anyoneon the team:
► Planners/Account Managers
► Research & Analytics
► Executives
► Advertiser representatives
© 2012 MediaMind Technologies Inc. | All rights reserved
© 2012 MediaMind | A division of DG | All rights reserved
Making Data Actionable
© 2012 MediaMind Technologies Inc. | All rights reserved
CampaignMonitor
PredefinedReports
Custom Report Builder & Service
Data FeedsService
Plug-in for Excel
One-clickReporting
© 2012 MediaMind | A division of DG | All rights reserved
Campaign Monitor – Data in Real Time
▸ Instant access to key performance indicators
▸ View all campaigns at a glance
▸ Detect problems quickly and easily
▸ Gain control withreal-time data
© 2012 MediaMind | A division of DG | All rights reserved
Campaign Monitor and Analytics
Homepage View :
Report Generation:Drop down Click On Analytics
Real Time Campaign Monitor
© 2012 MediaMind | A division of DG | All rights reserved
Campaign Monitor
• Select the campaign to view its different status for:• Campaign Setup• Delivery• Performance• ROI
• 3 Colours Coding to represent the status:• Red – Issues on error level• Orange – Issues on warning level• Green – All is well based on setup
© 2012 MediaMind | A division of DG | All rights reserved
Predefined Reports
▸ 30+ predefined reports
▸ Grouped into nine categories – makes it easy to use
▸ For agencies, publishers andcreative shops
► Plus…embedded benchmarksand graphs
© 2012 MediaMind Technologies Inc. | All rights reserved
© 2012 MediaMind | A division of DG | All rights reserved
Analytics: Generating Predefined Reports
Report Sample:Use this to preview how your report will look like
Give your customised report a name and save it -> Easier pulling of reports in future
You are now ready to pull your reports
Use this filtering tool to generate reports which you only want to track specific performance on:• Sites• Placements• Ad Name• Ad formats
Don’t want to pull weekly reports for a long campaign? Schedule them to your email and set the date range:
• Daily • Weekly – Choose the specifc day• Monthly• Quarterly
© 2012 MediaMind | A division of DG | All rights reserved
One-Click PowerPoint
▸ Full summary of campaign metrics
▸ Combination of 30 separate reports
▸ Complete withtables, graphs, creative hyperlinks
© 2011 MediaMind Technologies Inc. | All rights reserved
© 2012 MediaMind | A division of DG | All rights reserved
Custom Report Builder
▸ Select the metrics you need
▸ Mix delivery, engagement and conversion data
▸ User guidance to achieve quick results
▸ Easy manipulation of data
© 2011 MediaMind Technologies Inc. | All rights reserved
© 2012 MediaMind | A division of DG | All rights reserved
Analytics: Generating a Custom Report
Choose: Custom Report Builder
Further customise the available fields to be included in the report
Add any relevant metrics you need from the 4 Categories :• Expansion• Video• Custom Interactions• Conversions
• Quick Search for Fields to be Available in your report• Preview how the report will look like
© 2012 MediaMind | A division of DG | All rights reserved
Analytics > Agency Reports
© 2012 MediaMind | A division of DG | All rights reserved
Totals
Total Revenue
( if Sales conversion tags are used)
Total Profit
Average Costs
Average Cost per Action
Average Cost per Click
Average Cost per Conversion
Returns
ROI – Return on Investment
ROAS - Return on Advertising Spending
Analysing Media Costs
Analysing Campaign Performance
Delivery Metrics
– Total/Unique
Impressions
Clicks
Engagement Metrics
– Rich Media Banners
Expansions
Interactions
Dwell Time/ Rate
Video Metrics (Video Starts, Video played rate)
Media Buy Analysis Metrics
Site Unique Overlap
Frequency Reports
Conversions Metrics
Post Impressions
Post Clicks
Total Conversions
Conversion Rate
MediaMind Analytics – Available Metrics
© 2012 MediaMind | A division of DG | All rights reserved
•Provide delivery performance data including impressions, clicks, clickthrough rates etc for all placements and ads in your campaigns
• See: Delivery Summary Report
Delivery Reports
•Provide brand engagement data including ad interactions, custom interactions, video performance, and so on, especially in relation to Rich Media Banners
•See: Engagement Summary and Custom Interactions Metrics
Engagement Reports
Types of Mediamind Reports ( Display)
• In bold are reports types that we highly recommend generating to analyse your campaign
© 2012 MediaMind | A division of DG | All rights reserved
•Provide insight on unique audience that have viewed the ads ; average number of times an ad was exposed to a unique user ; analysis of publishers’ audience across multiple site
•See: Unique Metrics Summary, Peformance by Frequency; Site Unique Overlap,
Unique and Frequency
•Provide insight on performance based on creative concept, creative dimensions and creative formats
•See: Creative Summary, Ad Format Comparison
Creative Comparison
Types of Mediamind Reports ( Display)
• In bold are reports types that we highly recommend generating to analyse your campaign
© 2012 MediaMind | A division of DG | All rights reserved
•Provide insights on defined conversions on advertiser’s page; analyze post imps and post clicks ; see the path to conversion with raw reports (upon request)
•See : Conversion Summary
Conversion Reports
•Provide insight on the channel impact rate of conversions derived from both your search & display campaigns; spot trends in paths to conversion
•See: Search overview, Cross Channel Overview , Path to conversion analysis by Channel, Path to conversion analysis by Publisher
Channel Connect for Search Reports
Types of Mediamind Reports ( Display & Mobile)
• In bold are reports types that we highly recommend generating to analyse your campaign
© 2012 MediaMind | A division of DG | All rights reserved
ForCreative
© 2012 MediaMind | A division of DG | All rights reserved
Eyeblaster Workshop
Full ProductionPlanning Development
© 2012 MediaMind | A division of DG | All rights reserved
Preview multiple ads
at once
Instantly QA adCollaborate with others
Preview That Gives You the Whole View
View ad info
© 2012 MediaMind | A division of DG | All rights reserved
MediaMind Creative Zone
http://creativezone.mediamind.com/
© 2012 MediaMind | A division of DG | All rights reserved
MediaMind Blockshttp://creativezone.mediamind.com/blocks.aspx
© 2012 MediaMind | A division of DG | All rights reserved
QA your ad
Clickthru?
Expansion Direction
Sound Auto initiated?
Functional Buttons?
Close/Expand/Rollover
Custom Interactions
Tracked?
Tools to help QA your Ads
1. Ad Interactions Monitor
2. Ad Preview Pane
3. Ad Positioning4. Ad>>Ads URLs
© 2012 MediaMind | A division of DG | All rights reserved
ResearchLeadership
© 2012 MediaMind | A division of DG | All rights reserved
Quarterly Benchmarks
© 2012 MediaMind | A division of DG | All rights reserved
Online Training and Resources Users have to be logged into MediaMind to access this link
http://www.eyeblasterwiz
.com/Eyeblaster.ACM.Tr
ainingZone/
http://www.eyeblasterwiz.com/Eyeblaster.ACM.TrainingZone/
© 2012 MediaMind | A division of DG | All rights reserved
Why MediaMind?
MediaMind
1. Agency-focused & neutral
2. Technology & innovation track record
3. Agile & responsive for customized needs
4. Global reach, local expertise
www.mediamind.com
© 2012 MediaMind Technologies Inc. | All rights reserved
@mediamind_chat
@creative_zone