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ONLINE VIDEOSTo Improve your Online Business
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“Our mind is video friendly. We remember only 10% of what we read in texts, but when we see the same things in video forms, we remember 50% of it.”
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As per a recent survey for business marketing through videos conducted by Flimp Media some interesting figures came out that are,
96%B2b Organizations are Engaged
in Video Content Marketing
94%Respondents are Involved in the
Decision-Making Process
73%Says Video has Positively
Impacted Marketing Results
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Few more are,
83%Using Video Content for Website
Marketing
50%Using Video Content for Email
Marketing
75%Optimizing Video Content for
SEO
Rise of Video Marketing
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Video-sharing websites played a big role in rising video markets. Such websites provide
a platform where people can post and watch the things that they want. This give and
take relation transform this platform into a social hub and millions and billions of
people use this mode of media. This huge flow of people uploading and downloading
videos elevated it to high heights and now it is a must have equipment for commercial
purpose and marketing purpose as well.
Tips on Making Videos
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1) Set Your Moto First
Very first of all, you will have to set your Moto. Know what your purpose is and then
work in accordance. Do you want as much people as possible to see your videos? Or you
want to make people aware about your services? When you will focus yourself, then it
would be easy to create your stuff and work in that way. Your focus will drive you to
interactivity of your content.
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2) Keep It Short and SimpleTry to keep your videos short and simple. Let your script revolve around the basic
message/concept. Another thing that matters is that you keep your videos under 2
minutes as too long might bore your viewers.
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3) Make it Interactive
Make your video interactive with perfectly set up background, video component,
lighting, style of presentation, graphics and noise and disruption. If you are making an
animated video then try to get it through a storyboard. Maximum number of images of
your product will always help you.
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4) Explore Your Work
Fix your video on platforms to explore them as much as possible. These platforms can be
blogged, easy to share video, and design it with SEO advantages too.
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5) Use Other’s Curiosity
Use ideas in creating videos and come out with something out of the box thing. Using
other's curiosity will always provide you good benefits. Using Instagram, Vine or coming
up with a video series can maximize number of fan following.
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6) Publicity Will Get You MorePosting links to social media will deliver you publicity. Twitter, Facebook, Instagram and
such mediators attract a huge amount of traffic so share your videos there and ask your
followers to share it further.
How Videos Can Help to Your Business
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Today videos are running a parallel universe and hold more popularity than music or
movies. Companies use videos mostly to promote themselves in Branding, Improving
conversion rate and in SEO improvement.
Branding videos are generally promoting some stuff or services of that specific company.
They are generally promotional, how to guides and haul videos. Such also invites
sometimes to try or do something with them by following them. When companies
generate good traffic, they automatically improve their conversion rates.
Type of Videos
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1) Testimonial Videos
These videos provide a description about some products or services and guide about its
utility. These are formal videos that states and testify to that specific product's utility and
qualification.
Learn More how Testimonial Videos are helpful by reading our blog.
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2) How-To Videos
Such videos assist you to use something or to get solutions about some tasks. Such videos
are directional in nature. How to use videos are most popular out of whole category and
most helpful as well. In these they simply provide answers to people question and quires in
video form.
Learn More about How to Videos by reading our blog.
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3) Unboxing Videos
In these videos people tape themselves while they are unboxing their new purchase and
they let other viewers know about their excitement and craze with that specific product or
services. These videos are running in vogue as more and more people share their
experiences. Product packaging, description, specification and startups consist such videos.
Learn More about Unboxing Videos by reading our blog
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4) Product Demo Videos
Mostly related to gadgets these videos provide a demo to you about any specific product. In
this, they first tell you all the specifications, functionality and details about a product then
they provide a demo of it by using it. Its utility and all the features are explained in these.
Users also run certain tests to check product in different conditions in these videos.
Learn More about Product Demo Videos by reading our blog.
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Lastly, Do Not Forget to Use Call to ActionIf you don't ask, you won't get. Whenever you are showing videos, always put your call to
action in that so your viewers can reach you. No matter, which category you are touching,
put your website link or product purchase link over there so you can redirect users
whenever they watch the video and put their attention to your product. YouTube provide
quite good scope to put your call to action in the video.
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Want More Tips to Enhance Your
Business?
Phone: +1 469 664-3796 Visit: www.mconnectmedia.com Email: [email protected]
CONTACT US