KINETIC PIXEL: How to Release Online Videos

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pixelhow to release youronline video.



INDEX

About Us The Launch Plan YouTube vs Vimeo When and How The Release Learn more tips

Thank You!

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Kinetic Pixel is a digital agency based in Helsinki, Finland. We think big on behalf of our customers.

Video, audio, 3D and animation are fields we work with every day. Our small but experienced team is specialized in handling and delivering high quality, highly customized media for your needs. Our pledge to your brand: as our customer, you will not pay a cent for oversized teams and large-agency overheads you do not need. We are seasoned industry pros (minus the big heads) who do not mind getting our hands dirty to deliver results and are willing to be that extra-bit flexible for your business.

about us



the lauch plan



the launch plan

When a brand decide to launch an online video to communicate or engage with their client, the first question that rises is: YouTube or Vimeo. There are other things to take into account for launching the video, here are a few of them:

4.1 YouTube vs Vimeo 4.2 When and How 4.3 Design your teaser



the launch plan

YouTube is the #1 online video site in the worldYouTube is the world’s second largest search engine800 million people visit YouTube every month60 hours of video is uploaded to YouTube every minute

YOUTUbEVSVIMEO

Our pledge is: It dependsBoth sites have strenghts and weakness. Depending on what your video is intended to and what you want to get out of it, choose one or another. Here are some facts about the both to help you decide:

Vimeo offers superior quality (better reconvertion)Advanced Vimeo video viewing analytics and costumization

65 million unique visitors per monthUp to 20 000 videos are uploaded daily

vs



the launch plan

Post early. Upload your video early Monday morning (10AM) to give a full 24 hours to rack up views and keep it relevant all week.

Harness the crew. Make sure everyone associated with the film knows the plan, and shares it with their social networks.

Target key influencers. Email a few major blogs and news sites that share an interest in the film’s topic or your company. Have a well-designed email with a high quality image: Make it easy to a blogger to turn it around and publish without any further follow-up with you.

Keep at it. Continue reaching out to new people.

WHEN& HOW

Numbers

• Even 10 to 15 people sharing on Twitter and Facebook its not hard to get over 10000 impressions which can be enough to reach a critical mass.



the release



the release

Online video is not a meritocracy Launch on Monday morning and continue to promote it all week. Use the video’s strong-est asset (visual aesthetic, theme, actors, music...) and begin targeting people you know. Approach blogs and earn mentions in magazine if possible. As more take notice, your audience will grow.From our experience, we know that great videos don’t always get great numbers, but you can be surprised with the results follow-ing these instructions.

DESIgN YOURSTRATEgY

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learn more

Our experience with online video is constantly updated. Check on us on what ingredents needs the success of a video release online:

• It’s a lot of work. Don’t underestimate it!

• Facebook reigns. Most surprising is that although all the articles and mentions, Facebook can top them all with the most number of views. Boost your posts to reach a higher audience!

• The online video world is not a meritocracy. You need a surge of traffic to get noticed. • Capture your fans. You want to make use of the views you get.



Thank You.

CONTACT

Jose M. Sá[email protected]

+358 45 1259390

Business

KINETIC PIXEL: How to Release Online Videos