Online CMS-based Franchising Solution

High Level Vision

Introduction

• Soft Format is an online business consultancy and innovative community-based solutions provider;

• Our business experience is successfully supplemented with the visions provided by our Research & Development department;

• Our technological capabilities are supported by experienced pool of IT specialists and the advanced software platform for developing the community-based online solutions;

• We offer using social communications for enhancing the business model of the franchising online portal and enabling 24/7 communication with the franchisee and customers

Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations.

We are introducing our business offer, which will enable Your Company enhance your online presence and better leverage the

business opportunities that Web 2.0 gives.

What we offer

Assistance in development of your program-specific strategy of online community and integration of such a community into your online activities;

Implementation of an online community infrastructure for your business utilizing solutions from our CommLine Solutions Suite (CommBase + CommSquare and Commercia modules)

System integration to ensure the interoperability between your existing and future web solutions

Custom development and/or aggregation of the online value-added services, web site designs, tools and products for your online activities;

Maintenance and on-going support of your online community-based solution.

Business Idea

Business Idea

PlatformPlatform

Customization

Customization

What You

What You Need is What

Need is What You GetYou Get

Marketing preconditions

As seen from the researches data, the power of the Internet is often underestimated by both franchisors and franchisee. While franchisor mostly use their websites to give the information about their franchisee and their location, on average only 30% provide the franchisee with their own pages or sites. In most cases, the web presence of the franchisee is limited to a page within the franchisor site, saying nothing of a stand-alone site with own domains, which is a really rare thing on the current franchising market.

In case the web presence is established only few of the franchising businesses fully leverage the web potential. In most cases sites usage is limited to information access only, with only few providing full scale e-commerce services

ContentManagement

Franchisor Site

Franchisee

Franchisee’s Page

FRANCHISOR

Franchising/Recruitment

Company InfoProduct/Service

InfoFranchiseeLocations

FranchiseeInformation

Franchising Solutions: As is

My Company My SalesMy Products/Services My Customers My Franchising

Portal

Promo News CommunicationFranchiseInfo

CompanyInfo

Product Info

Online Store

Events Info

Franchisee

Etc,

FRANCHISOR

Franchisee Personal Networking SpaceFranchisee Personal Networking Space

Franchisee Management

Portal Management

Reports & Statistics

Customers Management

ContentManagement

E-Commerce Management

Advertising Management

Management Backend

Product / ServiceNetworking Franchising NetworkingFranchisee Networking

Portal Management and Business intelligence

Customer

Franchising Solutions: To be

Customizable Franchisor and Franchisee Back Office;Modifiable site structure;Multilungual site or localization for new or remote markets

Ability to select and customize the design from the set of predefined templates or develop your own;Ability to add personal content (information, photos, video, audio);Delimited access to content (customers, would-be franchisee, actual franchisee, etc);Ability to manage franchisee network;Calendar for managing personal and public events with option to share events with other membersAbility to create a personal knowledge library (both external resources e.g. links, franchising resources, etc and internal e.g. files uploaded to the library)Ability to directly contribute to the social knowledge base of franchisee or add resources from personal libraryAdvanced means (blog, message board, internal mail, IM, Skype. etc) for communication with all users (customers, franchisee, etc) on all levels of the system Managable brand integrityUnified client databasesGeneral and targeted (including locality specific marketing campaigns and loyalty programs

Personal Networking Space

Direct advertising and promotionFeatured product/service promotionVideo messages and video promotionE-magazine (general and customized)Create custom offers and discountsLoyalty programsProduct/Service news and updatesMailing subscription (including RSS, SMS, MMS, etc)Customer profilesTrack customer’s purchases and preferencesOrders historyDirect communication with the customersIndirect means of communication and social services • rating of products / services / suppliers, etc • contest / polls participation, etc

Customers support and trouble tickets systemOnline order tracking and confirmationEtc

Product/Service Networking

Creating the social knowledge base on the basis of the internal resources of each memberAdding knowledge elements from the personal library poolAdding knowledge elements from the group library poolImporting knowledge elements from external resourcesVoting and ranking of the knowledge elementsVerification and confirmation of knowledge elementsEditing and adjustment of the confirmed knowledge elements, if neededDelimitation of the knowledge base access, if neededUtilization of the Social Knowledge Base upon completion of studying (alumni service)Integration of the Knowledge Base into other servicesManaging and distributing alerts, news & updates, memos and other announcements24/7 access to manuals, guides, training materials, forms & surveysInternal Messaging & Notification, Web Mail & Discussion BoardsQuality Assurance and Compliance databaseSystem Reports and Informationcollect and manage royalty payments, sales data and reportsmanage, track and distribute contracts and documentsIndirect means of communication and social services • rating of products / topics / services / etc • community scheduler• contest / polls participation

Franchisee Networking

Establishing new connections;Getting advice and recommendations;Multilungual sites or localization for new or remote marketsEvaluate potential franchisee;Find an existing franchisee;Organize, announce and promote business events;Add potential and existing franchisee to your contact listEstablish communication channels with the members utilizing the advanced communication means (personal blog, message board, internal mail, IM, Skype. etc)Create and publish company newsletters, podcasts, etcCreate and manage promotional events;Create a franchisee demo site within the franchisor portal;recruit new franchisees and grow their franchise systemFranchise prospect application form with auto-responderRequest more information page and formCreate and manage powerful online marketing campaignsStrengthen your customer relations with opt-in subscription servicesCreate targeted marketing pieces like newsletters, coupons and customer loyalty programsBuild custom subscriber lists, track mail distribution and generate reports on viewer shipmanage, track and distribute contracts and documents

Franchising Networking

• Company Information– FAQ– Company blog– Company promotional content– Partners/franchisee promotional content– External resources by 3rd parties – featured and socially contributed by members– Rich media content

• Products and Services– Locality based service– Rich media content – Voting and polls

• Communication– Communication with the product/service provider– Voting and polls

• Franchise Information– Admission info– Financial info + 3d party services (e.g. loans, etc– Delimited franchising resources + social base resources– Members only exclusive content– Basic Social Knowledge Base– Personal site for franchisee– Courses (information, testimonials, etc)

Franchisor Portal

• Events Information– Contests + branding and sponsorship – Company calendar (including localization options)– Subscription for new/regular events with notification option + RSS– Events archive with discussions, feedbacks, etc– Bundling events with more options, e.g. tickets reservation/purchase, etc – Locality specific promotion of corporate events to franchisee/customers– Targeted invitation for promotion and corporate events, etc

• Marketing and Promotion– Contests/Polls/Lotteries, etc with prizes + possible branding and sponsorship– Access to personal information of the members– Advanced communication means (personal blogs, IM, Skype, internal email, etc)– Glory board – voting, rating, discussions, etc– Integration of external resources, feeds, widgets, etc

• E-commerce– Full-scale shopping engine – Advanced online catalogue with immediate payment option– Personal store– Services timetable with reservation option– Ordering and order management option– Shipping management– Autoshipping– Trouble tickets, etc

Franchisor Portal (cont.)

CommLine Solution

Soft Format LLCpr. Hrushevskoho, 30 Lutsk, 43005, Ukraine Phone: 380.332.770091 Fax: 380.332.776367 Email: o.kutsevych@soft-format.comwww.soft-format.com

Contacts