By Creative Web Design and Marketing

Creative questions

creative Questions Why online marketing and what can it do?Can we fine tune the marketing to get a

better result while cutting costs?Where are the weak spots in our marketing?Is the only answer to get more “hits” on our

website? What about inquiries…How do we know if the marketing is working?What to expect from online marketing.

Creative answers

Creative answersUsing enthusiastic and knowledgeable

marketing advice and service you can improve marketing results (kpi’s) and cut costs at the same time.

Using thorough analytics you can find and target weaknesses in the purchase loop.

Your challenge may not be simply visitors but how they interact with your site.

A: Part 1 – Paid advertisingAlso known as PPC or Google Adwords

Creative would manage your existing campaigns, monitoring closely to get maximum leverage and quality traffic, providing: Monthly Management Monthly Updates Campaign Performance Management Reports

Experience managing campaigns up to $10,000 as part of marketing management for http://www.paulturnermusic.com

This campaign was optimized to deliver hundreds of thousands of impressions with PPC rates as low as 20c per click.

A: part 2 – SEO, Unpaid resultsSearch Engine Optimization gets your site

listed in unpaid search results, which can be a rewarding and trusted way of visitors finding your site.

This can be more cost effective than paid advertising given a commitment to success from an knowledgeable SEO consultant.

Creative would provide full service SEO and link building.

SEO case study Plumbing website SEO marketing results

Within 2 weeks ranking for keyword : gas pipe fittings

google.com.au position : 3 Within 1 month:

Traffic to the site doubled. Search engine traffic up 500%. Inquiries from the website increased noticeably.

Traffic sources shown below, search traffic went from 10 visits a month to 406 visits for relevant key terms in the last few months.

Plumbing Website Monthly StatisticsCampaign Benchmark 153 Visitors in January before marketing commenced.

Visitors boosted by the organic SEO.

April represents a 300% increase on Jan.

Page 1 RankingPlumbing in Sydney is a highly competitive key term in Google organic results.

Within 2 months we delivered Google page 1 results for key phrase “sydney plumbing”

First page results are shown in this screenshot with the client listed no 8 gentleplumbing.com.au

Page 1 RankingWithin 2 months we delivered Google page 1 results for key phrase “water plumbing”

First page results are shown in this screenshot with the client listed no 6 gentleplumbing.com.au

A: Part 3 – Email MarketingRegular email contact is a proven way to

build relationships with your customers ensuring repeat business and referrals.

Capture emails from your website then build a relationship with regular mail outs.

Creative Email Marketing will provide hosted email marketing service.

A Part 4 – Track and MeasureConversion Tracking and Analytics set-upConversions seems to be a main weakness of

many websites.  This needs to be simplified to get maximum interaction from visitors.

Creative will set-up thorough analytics to track website performance.

Track conversions to actions on the website.Perform split testing and tuning the website

to maximise conversions to contacts and enquiries.

Investment in resultsAs a bonus with marketing services I’ll provide

extras which are usually charged for:Setup Google analytics for tracking your site trafficOn page optimization which other companies charge

setup fee of $2 – 10 k1. Paid Advertising (AdWords) management

choose your own advertising budget. 2. SEO and link building.3. Email marketing list manager from $19 per

month. 4. Tracking Conversions. Setup split testing and

tracking of conversions.

Contact CreativeFull Features List of these services can be

viewed on at http://www.creative-web-designer.com

Weekly or monthly results summaries.Twitter @sydneydesignLinkedin

http://www.linkedin.com/in/scottydonaldBlog http://www.scottydonald.com