google world

google world ppc

good & bad adverts

• Be creative with your adverts• Consider your USP’s• Use them to pre & disqualify the click• Put your keyword in your advert titles• Google quality score system – be relevant

google world – seo

foundations – keyword research

• Page titles – don’t duplicate

• Quality content – keyword in first paragraph

• Increase the number of pages on your site

• Site:www.yourdomainname.co.uk

off page – link building

• What questions do your customers ask?• Write content that answers them

– What is…?– How can…?– What if…?

• Get it on you website• Get it on other websites

keyword research – foundations of search

keyword research foundations

guerrilla tactics

guerrilla tactics – real world

google local business listings

• Put what you do ahead of who you are

• Include you locations in the title

• Include you keyword in you categorisation

• ‘Location’ content in your website

• Off page – mention where you from

seo vs. ppc

• Make you page titles individual and relevant

• Answer you’re customers questions

• Target the competition

• Use ‘best practice’ in PPC adverts

• Learn about Google Quality Score

• Use best practice for Google Local Business maps

• Plan you overall PPC & SEO strategy