Online Marketing Advice to and from

SMB’s

We interviewed marketers on their experiences with online marketing for small

businesses.

This is what they’ve learned in their experience and want to

pass on to you.

“Focus on the content and focus on what you can control. I’m a strong proponent of building out properties you own…Think of it as a hub and

spoke model. What you own is the hub and the spokes represent external and interchangeable

channels that you have less control over.”

via Pink Cake Box

“When you have a product, service, or approach that is unique in your space or addresses a need that no one else is targeting, it will sell itself. Figure out what makes you relevant and relatable to your

clients, and make sure to communicate clearly and repeatedly what sets you apart.”

via Lexion Capital Management

“Create a lot of high-quality content that is going to be of genuine interest to your

potential customers…If they find engaging, high-value content on the page then they will be much more likely to convert into clients.”

via Console & Hollawell

“I truly believe [the best way to improve your online presence] is through a company’s organic

placement, which goes back to optimizing the website to become search engine friendly and everything else involved in SEO. In my opinion,

this is where marketing dollars should be spent.”

via StorkGifts

“You have to be committed. I’ve seen far too many companies devote time to redesigning their website – but then they don’t touch it or update it for months upon months. The same goes for social

networking profiles – there are far too many companies with inactive profiles on those sites.”

via CBG Benefits

“It can be tempting to change your marketing processes based on the current state of your business. However, by setting long-term goals

and processes to achieve those goals, you can document your successes and setbacks more easily and chart ways to improve your efforts.”

via Formstack

“It’s all about testing and figuring which route/method is the best to take for you and your organization…The key is to realize which combination is going to benefit you the most and to not be afraid to test new methods, as

you never know until you try it.”

via Hirease

“Identify who your customer is and how to speak their language. For example, a

baby product company’s customer is not the baby, but the mom (in most cases). Solve a problem, a worry, or

lighten their load.”

via CastCoverZ!

“Go for the low-hanging fruit and put your customer first. Start with the things that you

can do today to make the biggest difference. Eventually, you will run out of easy things and have to move on to looking at the mid- and

long-term parts of your strategy.”

via MyBinding

“Focus on improving your website first…There’s no point in spending time, money and effort in driving traffic to your website when you

hardly get any conversions.”

via GoGetFunding

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