ONLINE

MARKETING

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FIRST. BREAK THE HABITThe 4 p’s are now the 4 e’s Applying traditional to digital Product Price Place Promotion are now:

Experience Exchange Everywhere Evangelism

DEFINITION Online marketing refers to the tools available to a business to market, promote and advertise their products, services or brand on the online world.

4 KEY AREAS• SEO• PPC• Social Media• Email Marketing

Search Engine Optimization

Process of getting traffic from the organic, editorial, or natural (free) listings on search engines.

It’s all about improving the visibility of your website in search engines.

SEO

Crawling: is the process by which bots/ spiders discover new and updated pages to be added to the Google Index. Bots crawl the web looking

at URLs from past search crawls and from Sitemap data provided by webmasters.

As a bot visits each site, they detect links on each site and add them to a list of pages to crawl.

HOW IT WORKS

HOW IT WORKS Indexing: Googlebot processes each of the pages it

crawls in order to compile a massive index of all the words it sees and their location on each page.

HOW IT WORKS Results: When a user enters a query, our machines

search the index for matching pages and return the results we believe are the most relevant to the user.

There are over 200 factors that determine placement, including PageRank. PageRank is the measure of the importance of a page based on the incoming links from other pages.  Examples: Using EBooks for link building is a great

way to create excellent SEO

2 TYP

ES.

SEOThere are 2 types of SEO ONSITE- Refers to

optimization of Met Tags, content, and URL’s.

OFSITE- Refers to link building, which is the process of increasing the number and quality of inbound links to a page.

KEY FACTORS Content: Must be rich and relevant Page Title: Must fit the search and what you are offering URL: Must be short and concise Meta Description: Must be key word rich and explain

search results

The amount an advertiser pays when a user clicks on their ad.

It allows you to reach more customers with specific search terms across all of the major search engines.

PAID RESULTS. PPC/ CPC

EMAIL MARKETING Great way of directly reaching your target audience

without spending money associated with print and production costs.

Always needs to serve a purpose: 1) what is the email about? 2) why should my audience care? 3) what should my audience do about it?

WHAT IS SOCIAL MEDIA

A place for people to connect to share their opinions and stories.

A constantly evolving crowd environment where rapid reaction is key.

SOCIAL MEDIA MARKETINGThe 4 C’s ContentConsistencyCustomizationCommunity

DEFINE A STRATEGYWhat are your goals?

Develop a Voice: Keep it simple and fresh Be conversational Be authentic Be entertaining Include photos Add incentives

CHANNELS Facebook “Social Hub” that allows for open communication

between people and brands with over a billion active users.

Opportunity to humanize brand Provides targeted advertising

TWITTER Connects brands to consumers in real time. (more than

500 billion users) Medium to quickly show information Able to monitor trends in real time

YOUTUBE YouTube is a video platform that is easy to cross-

distribute on other social media channels and websites. It provides high “searchability” Over 4 hours of video are watched every month

INSTAGRAM Instagram is a fun and quirky way to show authentic

branded experiences with consumers through a series of pictures.

(over 90 million active users)

SOCIAL MEDIA & BRAND CHANEL MANAGEMENT

Brand channel management allows us to create and distribute content throughout a brand’s social channels that engages the community, fosters relationships, and builds brand loyalty. Connect directly in real-time with guests Utilize content from brand & UGC (user generated content) Build and amplify a consistent brand voice Distribute the best content throughout the complete social

network

Click icon to add pictureSHOPLET.C

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Shoplet is the leading purely online office supply retailer. Founded in 1994, Shoplet is one of the original e-marketplaces. 

 Our supplies specialties include Office Supplies, Printer paper, Office Furniture, Ink and Toner Supplies, and Cleaning and Maintenance Equipment. Our first-rate US-based customer support (think A-Team) is always ready to step in and make sure your order is just as you expect.

Click icon to add picture

SOURCES

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