1.Online Activism: The Rise of Social Fundraising Colin Habberton SAIF Convention 2013 Glenburn Lodge, South Africa

2. Colin Habberton. GivenGain Foundation. @relatomics colin@givengain.com 3. Social Fundraising 4. In 2008 3 million donors made a total of 6.5 million donations onlineDonations for the campaign totalled more than $770 millionOf those 6.5 million donations, 6 million were $100 or lessThe average online donation was $80The average donor gave more than onceThe Hope Source: http://voices.washingtonpost.com/44/2008/11/obama-raised-half-a-billion-on.html 5. In 2012 4.4 million donorsRaised a total of $1.1 billionThe average donation - microdonationsOf that $690 million were donated onlinehttps://contribute.barackobama.comraised $250 million from 4,276,463 online donations in 6 monthsThe Hope Revisited Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/ 6. Estimates in: 2001 = $550 Million 2003 = $1.9 Billion 2005= $4.53 Billion 2006= $6.87 Billion 2007 = $10.44 Billion 2008 = $14.64 Billion 2009 = $15.48 Billion 2010 = $17.65 Billion 2011 = $20.29 Billion US represents more than the global online philanthropic market Globally more than $40 billion in online donations and growing Over ZAR 400 billion per year New world - No boundaries, no limits Fundraising in the Digital Age Source: http://www.thinkadvisor.com/2013/06/24/online-donations-surged-in-2012 7. July 2010 July 2013 Average online one-time donation in 2012 was $60 Average online monthly donation in 2012 was $19One-time gifts accounted for 89% of online giving, while monthly gifts accounted for 11%33% of non-profit online revenue was sourced to emailFundraising in the Digital Age 8. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/ 9. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/ 10. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/ 11. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/ 12. Learning Age? Social Networks Over 1 billion users 700 billion minutes 300,000 Volunteers 70 Languages 1 Functional Language Sharing x 200+ Followers Friends The Learning Age 13. Image (delete text).The Web: The World We live in 14. Social Media: The Conversation Prism 15. 'Cradle of Mankind 54 Countries 2nd largest continent 2nd most populous Covers 20% of land area Over 1 billion people 15% of world population Colonial history Comprehensive diversity Rising economic growth rate: 6% for 2013 AFRICA: The Final Frontier Source: http://en.wikipedia.org/wiki/Africa Source: http://www.bbc.co.uk/news/business-23267647 16. AFRICA & ICT: The Present 17. AFRICA & ICT: The Potential 18. AFRICA: A Legacy of Activists 19. Introduction Platform Overview Selected Clients Case Studies The Cause The Corporate The Campaign The Competition The Crazy Summary Insights Case Studies: Online Activism 20. Context: GivenGain Platform Functionality 21. GreenPop & The Treevolution 30,000+ Trees planted in 3 years Over USD 63,000 in 7 months Community upliftment Certificates & co-ordinates African expansion: Zambia Key Success Factors Inspirational Creativity Simple Message Tangible Deliverables Relevant & Real Impact Case Study: GreenPop 22. Cancer Association of South Africa Multiple campaigns throughout the year Cancer awareness & fundraising Shavathon: Multi-site/person events 4 Teachers raised USD 10,000 in 2012 Activist campaigns Group of 6 friends raised USD 44,000 in 2013 Key Success Factors Integrated campaign Community engagement Micro-donation driven CaseStudy: Cancer Association of South Africa 23. CHOCs Cows Childrens Cancer Cause 700+ Fundraising Activists Wear Cow suits in races 2011, over USD 110,000 in 100 days for the 94.7 2012, over USD 130,000 in 100 days for the 94.7 Key Success Factors Community of Activists Accessibility of the Cause Supported administration Wild & Wacky Cast Study: The Cows 24. IUCN IUCN Big Swim Endangered Dugongs 4.25km across Lake Geneva Raised over USD 20,000 in 30 days Key Success Factors Leveraging personal networks Challenge for a good Cause Executive level participationCast Study: IUCN 25. CHOC Childhood Cancer Foundation SAActivist campaign 12 employees - Crown Worldwide Group Crown Kilimanjaro Climb for CHOC Raised over USD 30,000 in 6 months Key Success Factors Leveraging global employee network Personal, extreme but achievable goals Multiple objectives: Wellness & CSRCast Study: Crown Relocations & CHOC 26. Put Foot Foundation Annual Put Foot Rally 58 crews, 8,000 km, 18 days Raised over USD 30,000 in 2011 Raised over USD 58,000 in 2012 Raised over USD 112,000 in 2013 Key Success Factors Fun & Adventure Multi-media integration Public promotion Cast Study: Put Foot Rally 27. StrategyExecution The Power in People Integrated Campaigns Transparency of Audience SegmentationPurpose Mass Participation Events Remarkable Creativity Courage & IntentionInsights: A summary Multi-media Content Dynamic, Direct Dialogue Community Management 28. Online Activism: The Rise of Social Fundraising Colin Habberton SAIF Convention 2013 Glenburn Lodge, South Africa @relatomics colin@givengain.com