V'S OVERVIEW • On Page SEO vs. Off Page SEO

• Social Media Optimization

• Proper Titles and Meta Tags

• Page Content / Blog

• Page Structure/ Coding Basics

• Search Friendly Links/ 301 Redirects

• Miva Sitemap and Google Sitemap

• Tools/Resources

• Questions

o PAGE OPTI IlATION

VS

OFF PAGE OPTI IlATION

ON PAGE SED Optimizing your pages structure, links, keywords and content

to help you rank better for your specific keywords.

ON· PAGE SEO CHECKLIST: • Start with keyword selection. research & testing • Content

• I'v1eta Tags • Keyword density

• At Ttags • Site maps. both XML and user facing

• H1 tags • Usability and accessibility

• URl structure • schema.org

• Internal linking strategy

AVOID COMMON ON·PAGE SEO MISTAKES SUCH AS AVOID SPAMMY SEO TACTICS SUCH AS • lAJpicatecontent • Hidden text

• URl variants of the same pages • Hidden links

• DJpicate title tags • Keyword repetition

OFF PAGE SED Link Building, Link Anchor Text, Page Authority.

OFF·PAGE SED CHECKLIST: • Use Keywords in link anchor text • Deep linking (multi~e pages to muJti~e pages)

• Obtain links from high ranking publisher sites • link from sites with a variety of UnkRanks

• One-way inbound links • Use relevant keywords near your inbound link

• Discontinuecampaigns if ranking does not improve

AVOID COMMON OFF·PAGE SED MISTAKES SUCH AS AVOID SPAMMY SEO TACTICS SUCH AS • D.J~icate keywords in link aYderts • Unk farms (sites with 1{)()+ outbound links p:!r page)

• Using the same anchor text too often • Using irrelevant keywords in your link-ads

• FOQJsing on quantity over quality • Garbage links

• Hidden inbound links

BEST PRACTICES FOR RANKING #1 (ACCORD TO ORC)

• Accessiblility

• Content

• Basic on page elements - titles, U RLs

• User Experience

• Marketing

• Advanced on-page optimization

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SOCIAL EDIA IZA N There are two types of social media optimization methods:

1. Social media features added to the content itself:

Social news and sharing buttons, reviews, and incorporating third-party community functionalities like images and videos

2. Promotional activities in social media aside from the content being promoted:

Blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles

PROPER TITLES The title tag is one of the important

on-page keyword elements. Using

the keyword term/phrase in the

very first sentence of the page title

results in a direct correlation with

higher page and site rankings.

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Storefront Page Title Tag

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Category Page Title Tag

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PROPER META TAGS Product / Category Page Meta Tag

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PAGE CONTENT THE 'PERFECTLY' PAGE

Bakery

chocolate donuts

Chocolate Donuts from Mary's

Learn the 3 secrets to Mary's award-winning chocolate donuts, get times & locations for availability, and learn how to make your own donuts at home.

http://marysbakery.com/chocolate­donuts

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PAGE STRU EIC BASICS • Accessibility- Make sure the search engines can crawl your site.

• Text based navigation

• Move JavaScript and CSS into External Files

• ProperUseofHl,H2Tags

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BAD NAVIGATI

ABOUT I TRAININGS I SHOP I EVENTS I COMMUNITY SERVICE I PARTNER PROGRAM I MEDIA •

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Examples of bad navigation include:

• JavaScript that has the ac!uallink in an external file

• Images for nav elements

• Flash

CATEG Y AND PRO CT PAGE CONTENT --Add content to both the header and _.' "

footer of your category pages. Use

detailed product descriptions

containing your keywords.

Make sure your category title and

product name are in Hi tags!

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BLDG CONTENT Use a blog to constantly add new fresh content to your

website. Publish how to guides, buyer guides, specials,

product reviews, company news, embed videos and more.

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SEARCH FRIENDLY LINKS cmG

http://www.store.com/category/category-code.html

PRODUCT LI STRUCTURE http://www.store.eom/product/product-eode.html

CHANGE YOUR ES TO USE K http://www.coffeewarehouse.eom/category/eoffee-cups.html

IMPORTANT! - Always be sure to do 301 redirects if you change category codes, product eodes, or have existing URLs that you change to search friendly links.

No Category code in product URLs to avoid duplicate uris.

SED SHINGS Global Settings -> Domain Settings -> SEQ Settings

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301 REDIRECTS RewriteCond %(QUERY_STR INGj 'Screen=PROD&Store_ Code=Naturals&Product_Code=(.')$

RewriteRule 'I. ')$ http1Iwww.naturals·inc.com/page/Naturals/PROD/%1?[R=30l.Lj

This will force your old-style Miva Merchant link to convert tea new, search-friendly link. You would need a ruleforthe category page link and product page link and any variations on these.

http://www.mivamerchant.com/b loW mi va -me rcha nt -.htcaccess-fi I e-i nfogra ph ic

CAN ICAl META TAG The canonical meta tag is used to explicitly tell the search engines the correct URLofthe current page. This is very useful when you have pagination or other parameters that change the U RL even though it is the same page.

MIVA CHANT SITEMAP Enable Miva Merchant sitemap under SEQ settings and link in the Global Footer

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G LE Google Sitemap should be uploaded to Google Webmaster tools. Use the Template

Data Feed, Ultimate Feed Generator, or Moogle to create Google sitemap ' .. ......, .....

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GO LE WEBMASTER • http://www.google.comlwebrnasters/

• Fird out how Google sees your site

• Analyze search data

• See crawl errors

• See who is linking to your website

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• http://www.moz.org

• Analyze links and track key performance metrics inan efficientall-in-one dashboard

• Identify critical SE~ issues and get actionable recommendations.

• Automatically monitor changes to your rankings and take control of your organic traffic.

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Q s Some of the content in this presentation was referenced from these articles:

http://moz.com/bloglvisual-guide-to-keyword-targeting-onpage-optimization

http://moz.com/beginners-guide-to-seo