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OMLogic is leading Online Marketing Company of India. Being one of the pioneers of the Industry, OMLogic has years of experience in serving numerous clients. They are a Google Adwords Certified Company and offer services in the field of Search Engine Optimization, Pay Per Click and Social Media Marketing
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www.omlogic.com
Who We Are?
Comprehensive Online Marketing Service Provider
(SEO, SMM and PPC Services)
Our Mantra
Relevant Traffic and Relevant Leads that convert to meet Business Objectives.
Our Fundamental belief
Online presence (website, descriptions, social media presence) must first address all customer concerns before they engage.
Strategic partners with SEOMoz
Top Internet marketing solutions company. Gillian Muessig (SEOMoz founder) sits on OMLogic board as an advisor
Provides access to unlimited expertise
www.omlogic.com
What is Online Marketing?
Visibility (Online promotion)
Sales /Leads
Awareness
Interactivity / Engagement
Brand Promotion
“You are there only if they can find you”Generate visibility with the relevant community. Anyone looking for similar services should be able to find it
“Provide information to engage people ongoingly”
“Generate awareness of your products/services” Make yourself omnipresent online. Through Videos, presentations, blogs, photos, articles, etc.
“Build Trust & Credibility with potential customer”
“Develop capability for people to contact you online.”Actual sale may not be online.
Online Reputation Management
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www.omlogic.com
Business Objectives
Measurability
Online Marketing Strategy
Conversions
Branding
Traffic
Relevancy
Visibility/Branding/Leads/Sales
•SEO•PPC•SMM
•Website•Messaging
•SMM•SEO•PPC
SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing
Our Methodology:Conversion Oriented Online Marketing
www.omlogic.com
OMLogic Online Marketing Output
Customer oriented Keyword analysis leading to “relevant traffic generation”
“Marketing driven promotions” rather than “optimization driven promotions”
Conversion oriented online presence leading to best “traffic to leads conversion”
Synchronized marketing providing “holistic customer experience”
Leveraging SMM to “Engage target customer community online”
End-to-end measurability leading to “ROI based online marketing decision making”
Iterative growth approach: “Constant Improvement”
www.omlogic.com
Our Services
Conversion Oriented Online Presence Synchronized communication across all platforms We are online communication expert. We are not web-
developers, but we know what it takes
Search Engine Optimization (SEO)
Visibility / Awareness
Paid Advertisements (PPC)
Leads / Sales Generation
Social Media Marketing (SMM)
Interactivity / Engagement, Brand promotion
www.omlogic.com
Conversion Oriented Online PresenceFramework to leverage SEO/PPC/SMM
We take the lead role in ensuring our customers develop a search friendly world class online presence
We are online communications experts. We use our experience and expertise to help develop the best online presence for your business.
Usability, navigation and messaging/communication on the website.
Sync technology (web-development) with business objectives.
We are not web-developers, but we know what it takes, and what it should encompass
For businesses with no online presence, we offer this service as the beginning point for all online marketing efforts.
For customers who directly use our other services, we include an abridged version for developing right infrastructure
www.omlogic.com
Search Engine Optimization (SEO)Visibility, Awareness & Lead Generation
We ensure our customers are able to best leverage the search engines
Its not about rankings, its about relevant traffic and conversions.
Build End-to-end measurability for successful implementation and ROI based decision making.
Conduct “Marketing driven SEO promotions” rather than “optimization driven SEO promotions”.
www.omlogic.com
Pay-Per-Click Advertisements (PPC)Lead Generation
We ensure our customers get the best traffic at the lowest per-click costs to meet their growth objectives
All our PPC resources are Google Adwords certified.
Our experts ensure your ad-copy as well as landing pages are best suited for causing conversions
Use Google adwords and multiple other PPC alternatives (MSN, Yahoo, Miva, Baidu, niche search portals, Ad-Networks) for best ROI.
Build End-to-end measurability for successful implementation and ROI based decision making.
www.omlogic.com
Social Media Marketing (SMM)Interactivity, Engagement & Brand Promotion
We help our customers reach their targets and build branding Define the “right customer communication”
Develop virality in the message
Promote message in the social media world
Develop corporate blog
Build communities and leverage existing forums, blogs
Build & leverage a corporate brand, as well as brand for key individuals in the company
Build End-to-end measurability for successful implementation and ROI based decision making.
www.omlogic.com
Case Studies
www.omlogic.com
0 to 15+ leads/month in 6 month for open source solution company
Customer Problem Statement: Couldn’t generate online leads for services & solutions
Our Findings: Comprehensive online marketing campaign which builds trust and interactivity with the customer is must.
Our Solution: Comprehensive SEO, PPC, SMM solution. Addressed key customer concerns in entire web presence
Results: Online Leads, visibility and branding. Potential customers can get enough info from social media sites to help with decision making. Online is now primary sales channel
www.omlogic.com
Negligible to top 7K Indian websites in 6 months
Customer Problem Statement: Need visibility for Economic research products & services. Niche customer segment.
Our Findings: Negligible online presence. Huge opportunity to promote old research reports for engaging with potential customers online & building trust.
Our Solution: ROI based SEO (complemented with SMM presence) Publishing research articles online (assets lying idle)
Results: Online visibility, leads & highly valuable partnerships for its online economic research (e.g. Google, ET)
www.omlogic.com
Successful Online Community Creation
Created Biggest Online Community for commonwealth games in Facebook
Fan base reached 10K mark in just 2 months
Created one of the biggest community for Cricket world cup 2011 in Facebook
More than 4K members in just over 3 months
www.omlogic.com
Improved B2C Top Line Revenue by 25%
Customer Problem Statement: Poor Conversions
Our Findings: Only talking to one customer segment.
Our Solution: Identified appropriate message for all customer segments. Targeted all customer segments. Simplified pricing.Revamped site navigation and user experience.
Results: Top line revenue grew by 25%
www.omlogic.com
B2B Leads increased by 250%
Customer Problem Statement: No improvement in online leads for 1 year. Stagnation and increasing CPC.
Our Findings: Not addressing customer concerns.
Our Solution: Identified and focused on the most suited customer segment. Identified the right message. Designed the new marketing campaign including text ads, image ads and landing micro-sites.
Results: Traffic grew by 155% with improved relevancy !!Number of relevant leads grew by 250%
www.omlogic.com
B2B Leads grew by 50% with zero cost
Customer Problem Statement: Steep growth plan couldn’t be met with existing PPC.
Our Findings: PPC campaign not optimized.
Our Solution: Optimized PPC campaign with focused ad-groups.Optimized PPC by improving quality score.
Results: Cost per acquisition decreased by 50%, leads increased by 50%
www.omlogic.comPlease visit www.omlogic.com/clients.html for more feedbacks
What do our customers say?
“Now our website is generating more revenues and is attracting right talent for a growing company like us. Thank you OMLogic for doing a wonderful job!”
- Vineet Agarwal (CEO, OSSCube)
“The approach is professional and the output is many times worth the money spent.”
– Tushar Bhatia (President, Saigun Technologies)
More than the report, it was the session that you guys took on that report that was very good and opened lot of options in mind and showed us why we need experts on this.
- Raj Singhal (COO, BrickRed Technologies)
www.omlogic.com
Thank You!
Ready to realize the full potential of Online Marketing?
www.omlogic.com
Email: [email protected] | Phone: +91-11-47052803 / 47052805
www.omlogic.com
Can Online Marketing work for my Business?OSS Cube: IT Services; B2B-Global
Zopag: Infomedia News Portal; B2C-India
Whizlabs Software: IT Training; B2C-Global
Indicus Analytics: Economic Research: B2B-Global
TIE Entrepreneurial Summit: B2C-Asia Pacific
Falcon Realty: Real Estate; B2C-Global
BrickRed: IT Outsourcing; B2B-Major Market-UK
EdistaLearning (QAI): IT Training; B2B / B2C-Global
EmpXtrack: HR SW; B2B-Global
MidsonCare: NRI Concierge Services: B2C-Global
Newgen Soft: BPM/DMS Providers: B2B-Global
Moonup Infotech: Professional Education: B2C-Global
Cube GP: Corporate Consultancy: B2B-Global
www.omlogic.com
Why should I use Online Marketing?
Instant access to global customer base
Low cost of selling
Ability to sell worldwide
Ability to try new things
Measurability - Track ROI
Above all, this is how your customers look for you. If you are not there, they miss you.
