OMLogic Corporate Profile

BUILD BRAND EVANGELISTS, MANAGE CUSTOMER ENGAGEMENT & CHANGE PERCEPTIONS

Sentiment MarketingDigital Channel Expertise Efficient Use of Technology

Digital initiatives leading to incremental revenue growth

7 years, 100 people. Pioneers of social media in India

WHAT WE DELIVER FOR OUR CLIENTS: MOVING FROM PAID TO OWNED MEDIA

SMM Strategy

Customer Engagement /

Brand Evangelism

Measurement, Monitoring & Analysis Tools

Interventions & Response

Management

Lead Generation / Social Relationship

Management

Collaboration Platforms - Apps &

Widgets

Influence Perceptions

Globally

Innovative digital platforms and campaigns customized to fit your requirements

GETTING THE BASICS RIGHT

WE ARE THE BEST! BUY OUR PRODUCT!


















• Social is NOT about Facebook posts & Twitter feeds

• If it were, this is how the Brand message would look like to your customer:

How you think your Brand message is being conveyed

How it actually looks to the customer

BEYOND USPs, WE CREATE BRAND COMMUNITIES

Problem:

Brand messages look the same

They are ‘selling’ and get lost in the crowd

Solution:

Create new engagement avenues for brandsIncrease brand visibility online

Position brand message to increase positive brand sentiment and evangelism

A COMPLETE SUITE OF SERVICES AND PRODUCTS

Expertise in all domains makes OML the perfect partner for your ‘Brand Building’ activities

A portfolio of proprietary products & tools enables us to differentiate brands as no other agency can

OUR SERVICES ARENA

COMPREHENSIVE DIGITAL MARKETING APPROACH

Social Media

Marketing

Community management

Content creation & propagation

Comment marketing

Corporate blogging

Viral campaigns

Digital PR

Content

Perception management

Brand promotion

Celebrity engagement

Digital meetups& events

Strategic collaborations

Online Ads

Media Buying

Google Adwords

Social ads FB & YT

Media ads

Innovative campaigns

End-to-end campaign management

Interactive Apps & Games

Web/Mobile/FB

Cross-platform games and apps

Conceptualize, design & develop

Custom games for unique gamification

Social platform development

Websites, SEO

e-Commerce

Corporate brand sites

E-commerce development

Reach via social-search

Brand videos, photo-shoots

Portals & Vortals

OUR PRODUCTS

OUR PRODUCTS TAKE YOU BEYOND TRADITIONAL SOCIAL MEDIA PLATFORMS

• Implement unique engagement avenues for your stakeholders and/or customers

• Package your Brand message effectively by encapsulating the following keywords

Collaborate PropagateResearch Evangelize

EFLUENCR – CREATE BRAND EVANGELISTS / ORM

View updates & predefined actions on a single dashboard

See only the key FB posts, Tweets & news

Top management dashboard to monitor intervention

XYZ company revamps its look with a new ad

XYZ company MD faces corruption charges

Mr.ABC of XYZ company to head the meet in Paris

• Increase your SOV online by projecting the collective voice of your ‘Brand Evangelists’ [Employees, distributors, channel partners, franchisees, etc]

MADONADS: MEASURE / ANALYZE / IMPROVE YOUR TV-ADS

Get insights & analytics about your ads with Patented Multi-Sentiment Input Inside Video

[MSIIV]

Your users give feedback using customizable in-built emoticons for detailed insights

Curate conversations about your ad and your brand

• Get insights about your TV-ads through an engagement oriented platform (*unlike YouTube which is viewership oriented) and increase ROI on TV ads. Receive customer experience about every second of the ad, versus only about the full ad.

SLOPHO – BRAND FIRST SOCIAL NETWORKING PLATFORM

• Business-customer collaboration platform – engage users with daily, weekly and monthly activities – scavenger hunts, photo and video based contests, polling etc. Through integration of events across the world, your customers are always close to you.

Create amazing engagement campaigns

Get deep data – email, phone, preferences of your customers

Gain & retain long-term, highly engaged and happy customers

WE ENGAGE CUSTOMERS FOR THESE & OTHER BRANDS AND SOCIAL CAUSES

OMLOGIC LEADERSHIP TEAM

• Kapil Gupta: CEO

• Sumit Srivastava: Operations

• Mamta Garg: Creative

• Parijaat Sharma: Web

• Ruchi Jayaswal: HR

Advisory Board:

• Gillian Muessig: CEO at Outlines Venture Group, Co-founder of Moz

• Nivedan Sahani: Founder of Slopho.com, Ex Bharti & Tata Docomo

ENGAGEMENT CAMPAIGNS

Brief: Build platform to leverage cricket (fixing) hype

Insight: Betting a way of life. Provide people a

betting platform to play for points and significantly

increase engagement

Solution: It is a place for people to come in and

place bets on their favourite game. The platform

will work on points, redeemable for various gifts

and awards

Result: Excellent engagement. Its not about cricket,

but it leverages on the enthusiasm. It can include

other sports & events as well

UNFIX – THE BETTING PLATFORM

Brief: Build platform to leverage cricket

Insight: More than who won your team the match

is whose mistake lost your team the match. People

love talking about it

Solution: It is a place for people to come in, select

the player whose mistake lost your team the match

and hit them with tomato or eggs

Result: Excellent engagement. Its not about cricket,

but it leverages on the enthusiasm. It can include

other sports & events as well

CRICKET – MATCH KA MUJRIM

Brief: Build platform to leverage cricket

Insight: People love cricket and engaging with

everything cricket. New concept in cricket is

cheerleaders

Solution: It is a place for people to create the

cheergirl for their team

Result: Excellent engagement. Its not about

cricket, but it leverages on the enthusiasm. It can

include other sports & events as well

CRICKET – CREATE YOUR CHEERGIRL

Brief: Associate Yatra.com with cricket

Insight: What do cricketers do most other than

play? THEY TRAVEL

Solution: An online strategy game to manage the

travel of Team India XI during the world cup.

Interesting hurdles every day to optimize morale

& fitness of the team. Simulated Yatra.com

booking engine interface for the campaign.

Result: Excellent association of cricket with brand

Yatra.

YATRA CRICKET MANAGER

Brief: NRI promotion for Lufthansa

Insight: India abroad equals Bollywood [Not

Cricket, politics, etc]

Solution: A microsite driven campaign promoting

various scenic destinations in India via Bollywood.

Result: Great association of Lufthansa with

hitherto ignored NRI community

LUFTHANSA SALAAM BOLLYWOOD

Brief: Promote Bond festival on HBO

Insight: Bond is popular, but more popular in India

is Bond Girl.

Solution: A 360 degree online solution including a

Microsite, Facebook Apps, TV promotion and

contests for promotion.

Result: 75K+ Fans increase in month, 2-X

engagement, huge traffic driven to microsite

HBOO7.COM- BOND EVOLUTION

SOME OF OUR WEBSITES

HBO Ad-free Premium Channel – HBO DefinedLufthansa ChaiLounge

HBOO7.COMJagjit Singh’s Ghazalsymphony.com

Buy Books IndiaHBOHits.in

University of Technology and ManagementUrbantrailbikes.Com By Hero Cycles

SOME OF OUR COMMUNITIES

HBO PremiumHBO India

Audi IndiaCricket World Cup

Oriflame Yatra.com

http://omlogic.com

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https://twitter.com/OMLogic

[email protected]

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91 11 64647381-84

We make your brand stronger

http://omlogic.com/

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https://twitter.com/OMLogic

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