BUSINESS MODELSUBMITTED TO: MR. ANKIT SINGH

SUBMITTED BY: RAHUL KUMAR

SIDDHARTH BOLE CHAUDHARYANIL BHARTI

GAURAV RAJAWAT

OLA/UBER BUSINESS MODEL• They partner with private taxi owners, provide

modern technology and processes for booking, dispatch etc. and quality assurance.

• Ola/Uber require very low capital investment as they don’t buy cars.

CHARGES FOR AN A/C CAB₹13/KM but with a base fare of ₹100 for the 1st 6km.

CUSTOMER SEGMENTSRegular commuters to/from specific locations (Using Ola

shuttle service) Families to travel together at some place for some time Business people who don't want to drive & save time for

working while travellingCorporates offering pickup/drop facility to employeesOffice going people (Can share a cab using Ola/Uber

sharing cab option)Any one who wants to travel within city limits at comfort

Unique Value Proposition [U.S.P.]

For End Users:1) Safety Rides on Accurate Time with advance

bookings scheduling2) Cashless rides

For Cab Drivers / Owners:1) Can get assured bookings instantly & earn more2) Worry free maintenance for cabs

Delivery ChannelsMobile application + SMS Service

Eg. : iPhone, Android, Windows AppWeb Application and email notificationsCabs , Autos etc. (vehicles which are into service )

STEPS TO REGISTER YOUR CAR IN OLA/UBER

Buy a new car or used

commercial car

Hire a driver with commercia

l license

Collect the

personal document

from driver

Register a co. for the

business

Open a current account

Apply for service tax &

income tax

registration

Collect the

document (step 3)

Contact the regional office of ola/uber &

meet them with

documents

Ola may call the car for

inspection

Ola provide all the necessary

guidance & mobile, app etc.

OLA/UBER SURGE PRICING The Ola/Uber fare rates automatically increases, when the taxi

demand is higher than drivers around you. The Ola/Uber prices are surging to ensure reliability and availability

for those who agree to pay a bit more. When the Ola/Uber prices are surging, it also encourages more

drivers to get back on the roads & be able to earn more money. The Ola/Uber surging only last for a few minutes depends on the

demand & the amount of available drivers in your area. You will never pay the surged fare price unless you accept the fare

price, the Ola/Uber app will always ask you first to confirm the higher fare before requesting a car for you.

VIEWS OF CUSTOMER