21

Offerial at Open Coffee Athens December 2013

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Offerial at Open Coffee Athens December 2013
Page 2: Offerial at Open Coffee Athens December 2013

Offerial converts hotel website visitors through personalized marketing

Page 3: Offerial at Open Coffee Athens December 2013

Started Sep. 2012

Got funded Aug. 2013 60k PJ + IQbility

3 founders + 2 seniors pt bizdev / data / dev

3 interns bizdev / data

Advisors

Page 4: Offerial at Open Coffee Athens December 2013

Problem

Page 5: Offerial at Open Coffee Athens December 2013

Hotel Website

Booking Engine

Direct

Channel

3-5%

15-30%

Indirect Channel

Page 6: Offerial at Open Coffee Athens December 2013

Solution

Page 7: Offerial at Open Coffee Athens December 2013

>>

Hotel Website

Personalized Call-To-Action

Booking Engine

Personalized Offers

Page 8: Offerial at Open Coffee Athens December 2013

Hotel Website

Call-To-Action

Page 9: Offerial at Open Coffee Athens December 2013
Page 10: Offerial at Open Coffee Athens December 2013
Page 11: Offerial at Open Coffee Athens December 2013

Personalized trigger

Personalized features

Social proof and trust

Personalized price recommendation

A

B Suite + Breakfast from 100 USD/night

Affordable 3-day packages with perks

Page 12: Offerial at Open Coffee Athens December 2013

Booking Engine

Personalized offers

Page 13: Offerial at Open Coffee Athens December 2013
Page 14: Offerial at Open Coffee Athens December 2013
Page 15: Offerial at Open Coffee Athens December 2013

Hotel website Booking Engine

User Profile

Page 16: Offerial at Open Coffee Athens December 2013

Hotel Website

Booking Engine

Third Party Data

+ +

Big Data

Page 17: Offerial at Open Coffee Athens December 2013

Visitors to your website

The more visitors, the better the conversions

1k 4k 8k 12k 16k 20k 24k 28k 32k 36k 40k 44k 48k …. >>>

Your website visitors

conversion once you add our product

4,0%

3,5%

3,0%

2,5%

2,0%

1,5%

1,0%

0,5%

Learning We understand visitors patterns

from your analytics

Trial Demonstrate

impact with A/B

3% Hotel industry’s

good performance

Page 18: Offerial at Open Coffee Athens December 2013

Personalize every single hotel booking in the world regardless where it happens

Vision

Page 19: Offerial at Open Coffee Athens December 2013

Personalize every single hotel booking in the world regardless where it happens

Vision

Page 20: Offerial at Open Coffee Athens December 2013

Senior & Junior Data Scientists

Senior & Junior Web Developers

UX/UI designer

Senior Business Development Manager

Join us

offerial.com/jobs

Page 21: Offerial at Open Coffee Athens December 2013

Thank you

offerial.com