Upload
open-coffee-greece
View
6.906
Download
0
Embed Size (px)
Citation preview
ContactPigeonThe (re)Marketing Cloud
A unified platform for delivering the perfect message with actionable email + web + purchase behaviour insights
We help e-tailers make money :)
What we do
Personalized message
Product catalogDemographics
Email Statistics
Ecommerce Statistics
Big Data & Predictive Analytics Automation & Segmentation
Website Statistics
How does ContactPigeon work?
Welcome/Onboarding
Browse Abandonment
Cart Abandonment
Product Review Request
Replenishment/Reminder
Cross Sell/Up Sell Happy Birthday
Purchase Anniversary
Recommendations
Re-engagement
Remarketing examples
In a typical month
• we send 30 million messages (yes, you probably got
one from us already)
• we record over 200 million events
• and we analyze over 1 million orders
...and our numbers keep increasing :)
How we started
First friends, then business partners and now brothers in law.
Charalampos Giorgos
The ContactPigeon idea!
Marketing automation tailored for small
ecommerce properties is a blue ocean case :)
Timeline
2014 (end)
2 personsGreece
4 personsGreece
12 and hiring…Global
2015 Today
Obstacles on the first flight
• Marketing automation,
Personalization. "Does
your mother know it?"
• No brand awareness
• Marketing budgets
dropping due to crisis
• Small team
Data-driven marketing
1. Educate leads2. Sell after educating3. Support after paying :)
Feedback, feedback and... feedback!
No brand awareness?
● B2B is different than B2C. IBM will always be IBM.
● Building brand via advertising not an option (expensive and needs large team).
Focus on the product development and word of mouth.
Greek Crisis…
1. Can I have it for free?2. Can I have it cheaper than my already
cheaper email marketing platform?(spoiler alert: we have a different product)
3. Can I pay you later?
We help them see the value of the product and not find a cheaper alternative.
Small team
Hire when you can dedicate time in training and have resources to burn. Don’t hire in order to hire.
1. Multiple roles2. Working long hours to
keep quality of service high
It was time to get spending money.Welcome VentureFriends :)
Treat your small customers as VIP, they will grow and you will grow with them.
Our secret recipe
• Launch of our predictive cloud by end of 2016
• Fast forward 1 year: 400 customers in USA and sales offices in USA/UK + French localization/offices in France
• Fast forward 2 years: 6000 customers and a team of 100 pigeons!
• Get feedback from day #1
• Short development cycles
• Be data-driven and agile, pass on the know-how to your customers.
• Tools and training is a must!
• Make the customers become addicted to your product
http://www.contactpigeon.com