SEMPL NOV 29TH

WE DRESS PEOPLE, NOT BODIES

At the young age of 20 Thomas Meyer envisaged a future in which people dressed in clothes that helped generate positive feelings, affordable to all.

And out of this dream Desigual was first born in 1984.

.

ATYPICAL MARKETING

Great ( and cheap ideas) to generate Brand Awareness

SUPRISINGDISRUPTIVE

UNEXPECTEDRELEVANT

SEMINAKED CAMPAIGN

HERALD PAINTING

RUNNING NIGHT

#TV

First TV commercial that begins with a hashtag.

First commercial of the New Year’s Eve 2013.

First commercial that answers to the social media conversation.

MEDIA MIX

RADIO, PRESS, OOH, NOW TV.

BUT…

IT’S ABOUT AUDIENCE

BEING A LOVE BRAND

MIX MEDIACOMMUNITYENGAGEMENTBRAND CONTENTAUDIENCEBEHAVIOUR ….

AUTENTICITY

A brand that adds nothing to community, no matters to society.

Multidevice

FUTURE

GLOBAL AUDIENCE.

RELEVANT CONTENT.

CONSIDER BEHAVIOUR.