Connecting People

NOKIA lost it’s Market (Pakistan)

Presented by: Aveenash Chhabria

Few Years Back

• NOKIA is the world leader in mobile communications backed by its experience, innovation, user-friendliness and secure solutions.

• It is a very well known company having its vast offices world wide. Their specialized product is cellular phones

• Nokia achieves excellent profitability in the first quarter 2003 and mobile phone volumes grow faster than market.

• The mission statement of NOKIA is…

“ CONNECTING PEOPLE ”

Matrix movies also used NOKIA cellphone(Reader Digest)

Stephen Elop, Managing Director

• The world's leading mobile phone maker Nokia said on April 27 it would cut 4,000 jobs worldwide by the end of 2012

• and transfer a further 3,000 employees to consulting firm

• http://www.forbes.com/sites/haydnshaughnessy/2013/09/03/microsoft-lucky-beneficiary-of-nokias-screwed-up-strategy/

• Nokia’s (NOK) fall has been particularly brutal in Asia.

• The mobile-phone maker that Microsoft (MSFT) wants to buy for $7.17 billion

• Nokia no longer even ranks among China’s top 10 smartphone brands, says Melissa Chau, Singapore-based analyst with IDC. With a market share of less than 1 percent, Nokia just disappears into a group of anonymous others. “I can’t even give you a number,” Chau says.

• Samsung overthrows Nokia to become the largest seller of mobile phones in India

From Consumer’s Side

• In this era, technology is growing in a very faster speed

• the cellular phones are at the very hot issue in this growing technology.

• The technologies in these cellular/mobile phones are enhancing and developing day by day.

• Every consumer/user prefers the latest, best and interacting featured technologies and also prefers these facilities in less cost.

Relating to our perspective

• The Asha family has become important for Nokia, as its Windows Phone-based Lumia devices are still too expensive to appeal to a broad swathe of consumers in developing countries.

• But the Asha phones too are under price pressure from low-cost Android-based products, and as a result sales have suffered.

• Low-end phones are facing tough situation from low cost China Mobiles

Nokia did come back with Microsoft Windows 8 equipped range of LUMIA phone in their artillery to go head to head with Samsung and iPhone in the high-end smartphone category.

• Nokia Has Lost 20% of Smartphone Market Since Microsoft Partnership

• Q Mobile: Conquering the Pakistani market, one phone at a time (Tribune express)

• Market Penetration

• Marketing Activities

Nokia vs Q Mobile:

• Nokia has to face another challenger in its lower price category, this time it is a Pakistani brand, Q mobile.

Low Cost Mobile Example

• Nokia Asha series launched in May 2012 and Q-Mobile’s diverse ‘E’ range of phones have admirably filled this need while not putting people out of pocket

Nokia Earnings Will Hinge On Lumia Sales

• Last quarter saw Nokia’s revenues from emerging markets fall more than 40% y-o-y as the proliferation of cheap Android-based smartphones manufactured by Asian rivals ate into the volumes of its S40 based feature phones.

• Such as Q-mobile(Android in Pakistan)

NOKIA no more able to connect people !

Sources

• http://www.deviantart.com/morelikethis/359705219/digitalart/photomanip/political?view_mode=2

• http://www.linkedintraining.net/strengthen-your-network-connect-your-connections/

• http://www.businessweek.com/articles/2013-09-03/microsoft-nokia-deal-why-the-finnish-brand-is-down-and-out-in-china-and-india

• http://articles.economictimes.indiatimes.com/2013-04-26/news/38843802_1_nokia-lumia-nokia-india-samsung-india

• http://download-reports.blogspot.com/2010/02/project-report-on-nokia.html

• http://www.superbowl-commercials.org/wp-content/uploads/2014/01/larwrence-fishburne.jpg

• http://www.computerworld.com/s/article/9243408/Nokia_takes_on_low_cost_Androids_with_trio_of_Asha_phones

• http://www.phonearena.com/reviews/Samsung-Galaxy-S-III-vs-Nokia-Lumia-900_id3065

• http://www.brandsynario.com/articles/nokia-vs-q-mobile-a-pakistani-retrospect

• http://tribune.com.pk/story/532133/qmobile-conquering-the-pakistani-market-one-phone-at-a-time/

• http://mashable.com/2013/09/03/nokia-microsoft-partnership/