We’ll begin the show shortly…

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Who’s presenting?

Jason FallsAuthor, SpeakerSocial Media Explorer @jasonfalls

Eric BoggsFounder, CEOArgyle Social@ericboggs

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Details

• Eric will lead Q & A at the end of the call.

• Tag your tweets with #nobull

• We’re recording this shin dig.

• We’ll send an email follow up to everyone with the recording & slides.

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15 Second Commercial

Featuring interviews with social pros from:

Social Pros Podcasthttp://ar.gy/podcast

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15 Second Commercial - Jason

Minneapolis August 16-17PortlandOctober 19IrvineNovember 16

http://ar.gy/explore2012

Debunking Social Media BS

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#1: You’ve just got to be human.

Source: Doolittlethings.com

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Finding the BS

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Finding the BS

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BULL

iStockPhoto.com

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BULL

iStockPhoto.com

Real Truth #1:Yes – you must be a human to

do social.But you’ve also got to drive

business.

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Source: marcelnunis.com

#2: You’ve just got to engage….

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Finding the BS

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iStockPhoto.com

BULL

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iStockPhoto.com

BULL

Real Truth #2:Engagement makes social

great.But only if you think

strategically.

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Truth #3: You must join the conversation.

Source: msnbc.com

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Finding the BS

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iStockPhoto.com

BULL

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iStockPhoto.com

BULL

Real Truth #3:Conversations are incredibly

valuable.But only if you’re in the right

ones.

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Synthmaniac on Shutterstock.com

The Truth

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• Enhance Branding & Awareness• Protect Your Reputation• Enhance Public Relations• Build Community• Enhance Customer Service• Facilitate Research & Development• Drive Sales & Leads

7 Social Media Business Drivers

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Dieaugenwiede on Shutterstock.com

Now what?

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sxch.hu

What about ROI?

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• Enhance Branding & Awareness• Protect Your Reputation• Enhance Public Relations• Build Community• Enhance Customer Service• Facilitate Research & Development• Drive Sales & Leads

7 Social Media Business Drivers

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What do I get in return?

Customer Satisfaction Scores

Higher Search Engine Results

New Product Ideas

Lower Cost-Per Lead

Lower Call Center Costs

More Online Media Coverage

More Subscribers

Faster Response Times

Higher Brand RecallWebsite Traffic

Higher Retention Rate

What about ROI?

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Lasse Kristensen on Shutterstock.com

Being Social

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City of Pikeville

Being Social

Q&A

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Q&A

Jason Falls@jasonfalls

Hashtag your questions with #nobullThanks for joining us!

Eric Boggs@ericboggs