NINA NESBITT- WAY IN THE WORLD

By Hollie, Lucy and Katy

INTRODUCTION

WHY THIS SONG?• Its within the pop genre, however, has a ‘indie’ sound that is very popular at the moment.• The song also experiences a journey, as the singer is reflecting upon her future• We have an emotional connection to the song

NARRATIVE/CONCEPT/

PERFORMANCE

WHAT WILL OUR MUSIC VIDEO BE? Narrative

• A storyline• Entertaining• Highlights the lyrics• Helps understand the lyrics• It allows the video to be

relatable, means more• Conventional• Yet it can be varied• Cause more viewings

USE OF CAMERA

COSTUME/PROPS

Costumes• We have decided to

go for the indie pop look because of the modern audience.

• Deciding to go with Mainstream we needed to make sure we went with what they wear and what retailers are selling now.

Props• We have decided to have

the main singer having a guitar for part of the production because it matched conventions.

• The open roof car was for the idea off freedom and fun loving.

• The flowers are to match the natural and out door locations we have decided to use.

EDITING

Panning Jump Cut – Action Matchhttps://www.youtube.com/watch?v=btqHVhzFOH8

Music and Visuals• The visuals will match the

music • When the chorus plays

there will be faster cuts of more variety to show a build in pace and also tension

• The lead up to the chorus is a lot slower, therefore longer shots will be used with smooth camera work, such as panning or a pull focus.

Reverse• Shows the repetition of each day – the

singer feels as though her life is going nowhere, however, upon waking up the second time, she is filled with more optimism.

• Interesting effects could be created with the reverse tool as seen in:

• https://www.youtube.com/watch?v=01TL9bUWr6I

• This effect could add to the narrative whereby the viewer questions whether the events actually occurred

• USP

Filter

LOCATION

Woodland

Campfire

Urban

Retail Store

UNIQUE SELLING POINT

HOW WILL WE MAKE THIS VIDEO BE UNIQUE YET STILL TARGET THE MASS MARKET?

• Everyone’s video is different in some way

• Nicki Minaj’s video was unique yet predictable

• Make it different• Have a unusual storyline• Fit in with the lyrics• Have a element of fun• Make it quirky• Motifs

REPRESENTATION

WHAT REPRESENTATION DO WE WANT

Why this shot?

Ella Eyre:- She has a natural look-direct to the audience-Interactive-Good image

How is this relevant?

The representation we want needs to target our market. -Mainstream

-Relatable

-Emotions (Characters)

-Fun, Quirky

-Well presented