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Creative Crowdsourcing(the Idea Bounty / Peperami case study)
Nic Ray 12.11.09
"Crowdsourcing is the process by which thepower of the many can be leveraged toaccomplish feats that were once theprovince of a specialised few."
Jeff Howe
What is crowdsourcing?
In the 19th century the first Oxford English Dictionary was crowdsourced
With technology, the crowd is:
Larger
Better connected
Able to contribute in many ways based on a range of skill levels
Shaking up the industry
It ain’t easy!
What kind of brief is right?
