New Trends in Enteprise Social Networking - Case Studies of Real Social Companies

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New Trends in Enterprise Social Networking: Case Studies of Real Social Companies

@Zyncro [English]@pfcarrelo

Patricia Fernández CarreloCHIEF MARKETING OFFICER

Social Business ForumMarriott Hotel, June 4 & 5, 2012, Milan

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LUCIUS ANNAEUS SENECA

Molte cose, non perchésono difficili non osiamo [farle], ma perché non osiamo [farle] sonodifficili.

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The Company

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The Story

Founded & bootstraped in 2009 by Dídac Lee, with seed capital from Inspirit Labs

Officially launched in 2010 – Luis Font invested & joined as CEO in October 2010

2012: 110,000 users, 500 corporate clients, 60 partners worldwide, 9 languages, 8 new releases, 20 ZyncroApps

From file sharing + microblogging to Enterprise Social Software

From Barcelona… to the world

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Oct-Nov: Mexico, France

From Barcelona… to the world

S1-2011 S2-2011 S1-2012 S2-2012 S1-2013

April: Japan

June: Brazil

Jan-Mar : Benelux, Germany

Abr-May: Italy, China, Canada

Other: LATAM, APAC

TODAY: Barcelona / Tandil, Argentina / Silicon Valley / Tokyo / Sao Paulo / Mexico DF / Paris

Jan-Apr:Scandinavia

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+ EXECUTION

Co-Founders

DIDAC LEEFOUNDER+PRESIDENT

Since the inception of his first enterprise in 1995, Intercomgi, Dídac has been working non-stop,

innovating and tackling new business opportunities in the new technologies sector. Dídac is also member

of the Board of Directors of FC Barcelona. Thanks to his leadership in the Technology Area, the club is

ranked #1 in Facebook followers worldwide. He holds a degree in Management from IESE Business

School.

LLUÍS FONTCEO+FOUNDERSerial entrepreneur with great international consulting background. After ten years as a management and technology senior consultant in PwC in various countries, Lluís was appointed CEO of the consultancy firm Internet AGM in 1999. In 2002, after first VC investment in NTRglobal as CEO, the company growth went from zero to €25M in five years and expanded to 14 countries.

Dídac & Lluís between them accumulate more than 15 technology companies, with presence in 40 countries and

more than 30,000 customers in just 10 years.

INNOVATION

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Enterprise… Social Networks?

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Enterprise… Social Networks?

Social Networks are already part of our personal lives

Much more is achieved with the contributions of many (The Wisdom of Crowds)

Companies are made up of people, in community

The community within companies has always existed... around the water-cooler

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Zyncro, Your Enterprise Social Network

Zyncro is an Enterprise Social Network that letscompanies and organizations get their employees,

customers, suppliers and partners to:

share collaborate

cooperate communicate

meet connect

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The business benefits...

Email use reduced

More collaboration and information

Increased productivity

Boosted corporate culture

Better knowledge management

Greater feeling of belonging

New remuneration models

More motivation

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Who can use it?

Freelancers

Large corporations

All types of SMEs

• companies• agencies• private entities• public institutions• political parties• NGOs• etc.

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“Any professional collective can use it as an environment to share information, documents and as a corporate

space to increase productivity.”

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10 CustomersSuccess Stories

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1. Izquierda Unida Ciempozuelos

+8users

• Document management and internal communication channel• Shared structure for proposals, reports, data… and ideas• Promotes the brand• Extends the organization’s style to knowledge management

Innovative, modern and transparent political party

USE & BENEFITS

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1. Izquierda Unida Ciempozuelos

From internal Social Network… to external Social Network…

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2. SWANY

+15users

• Processing and exchange of large 3D design files (AutoCAD format)• Intranet also for external partners

Product design & 3D modeling

• Intuitive and easy to use system• Storage and sharing ofknow-how

USE & BENEFITS

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2. SWANY

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2. SWANY

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3. Omega Pharma

+30users

• Complement to its external online strategy• Communication and innovation channel• Shared, accessible documentation

360°digital innovation: The case of the pharmaceutical industry

• Completely digital environment• 360º social methodology

USE & BENEFITS

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3. Omega Pharma

EXTERNALCOMMUNITY

INTERNALCOMMUNITY

360º DIGITAL STRATEGY

E-COMMERCEEXTRANET

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4. Pasiona

+ users

• Communion: Microsoft & 2.0 world• Knowledge sharing• Discussion forums and knowledge exchange

Experts in software development. Specialists in Microsoft technology... and now 2.0

• Link to shared RSS• Shared, accessible documentation• Up-to-date personal data

USE & BENEFITS

+60users

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4. Pasiona (community)

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4. Pasiona (work groups)

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5. AON

+ users

• Internal communication channel• Shared, accessible documentation• Custom designed and usability

Leading (and traditional) provider in risk management services, insurance and reinsurance

brokerage, and human capital consulting.

• Instant knowledge exchange• Improvement in sending of information to external parties• Up-to-date personal data

USE & BENEFITS

+100users

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5-AON

Carlos García de la VegaAON COMMUNITY MANAGER

Chosen model?• Social network

Choice?• Zyncro.com

Options?

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6. Quadis

+350users

• Knowledge management system• Knowledge exchange among sales force members• Social learning system

Leader in car sales and repair in Spain.Leader also in sales innovation processes

• Pre & post training follow-up• Forums for debate• Personalized and segmented training

USE & BENEFITS

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6. Quadis

Josep GuaschSERVICES DIVISION AND F&Y DIRECTOR AT QUADIS

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7. Fiesta Hotel Group

+650 users

• Internal communication channel• 80% reduction in email use• Shared, accessible documentation

HOTEL GROUP IN EUROPE AND AMERICA

• Relationship between departments• Improvement in sending of information to external parties• Up-to-date personal data

USE & BENEFITS

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Hotels

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everyone contributes

everyone receives

everyone collaborates

everyone participates

everyone is involved

Social Hotel CommunityFrom the head of housekeeping to director...

From the Mediterranean to the Pacific...

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8. Cetelem (BNP Paribas)

+1300users

• Corporate communication• “Internal Twitter” for events• Groups for exchanging opinions

Expert bank in personal credits, online credits and card management, belonging to the BNP Paribas group, which

has been operating in Spain since 1988.

• Relationship between departments and cities• Greater self-knowledge• Promotes the corporate culture

USE & BENEFITS

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Sonia RuizCORPORATE COMMUNICATION

CETELEM

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9. Seguros Monterrey New York Life

• Central space for remote agents• Structured and organized handling of large volumes of documents and information

Seguros Monterrey: A leading company in the insurance sector in Mexico, committed to the people of Mexico for more than 70 years

New York Life: More than 160 years at an international level.

• Extends values: trust, reliability, integrity and humanity• Promotes the corporate culture

USE & BENEFITS

+1500users

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9. Seguros Monterrey New York Life

Major corporation, major values and major need for management

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10. Private Social Network: ClubAhora (La Caixa)

• Retain and create customer loyalty• Attract new customers• Provide added value for its financial products

First European savings bank, pioneer in the private Social Banking area

• Privacy in data exchange• Total segmentation in customer service• Exclusivity and personalized service

USE & BENEFITS

Users = Customers

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10. Private Social Network: ClubAhora (La Caixa)

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www.zyncro.comtwitter: @zyncro_eshttp://blog.zyncro.com