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University of Central Punjab Sheikhupura
Final Project of Business Finance
Presented ByTinkersGroup LeaderLubna ShehzadiOther MembersSaira AzamAsma TahirHumaira ShamshadShazia Akram
No TITLE1. INTRODUCTION
Business profile & category
Vision & mission
Values & slogan
Goals, objectives & ethics
2. Key stakeholder
3. Organizational hierarchy
4. Facts and figure about business in Pakistan
5. Selected area & location
6. Why this area and its geographical overview
7. Purpose
8. Differentiation/ specialty
9. Our products
10. Our deals
11. Initial investment
12. Stockholders names & their investment
TABLE OF CONTENTS
No TITLE
13. Starting infrastructure & expenses
14. Daily expense
15. Monthly expense
16. Annually expense
17. Daily revenue
18. Monthly and annually revenue
19. Our required labor
20. Our competitors and timings
21. Marketing expense
22. Promotional tools
23. Market segmentation and target market
No TITLE
24. BUSINESS ANALYSIS
Pest
SWOT (of our business and our competitors too)
PLC
BCG
Ansoff model
25. How to attract customers
26. References
27. Conclusion
CATEGORYFood restaurant
COMPANY PROFILE
This is the business which we want to establish by the investment of five partners. The category of the business is a restaurant line. It will be open from 11:00 am to 12:00 am. Currently it is going to be established in Kalma chowk. In future we will plan about its further branches.
Official Website: www.foodelicious.com.pkOfficial Email: [email protected]
Foodelicious Restaurant
Vision“To provide healthy and delicious food”Mission“Team Foodelicious will create a prosperous, strong, food company by providing unique, healthy, consistent and exciting eating experiences to all our clients in the form of restaurants.We will also educate, inform and change the eating habits of all people who use us, creating happier and more stable communities.”
Hygienic foodEat, relax & enjoyMeet customer’s expectationMeet & exceed the diverse nutritional needs of our customersWork as a teamBe honest in our dealings with customers
Slogan“Every bite is delicious”
Goals
Maximize restaurant incomeAttract the customersTo be a best restaurant of LahoreOffering fairly priced food optionsProviding excellent customer servicesCreating an attractive and diverse menuHome like environmentTo provide tasty and healthy food to our customers
ObjectivesBuild an organization dedicated to excellence.Consistently deliver superior quality and value in our products and services.Maintain a commitment to innovation for continuous improvement and grow, striving always to be the leader in the market place changes.Generate consistently superior financial returns and benefits for our owner and employeesTo be the talk of the Town
Key Stake holders
Customers
Directors
Government Employees
Owners(Shareholders)
Creditors
Organizational Hierarchy
Lubna Shehzadi
CEO
Humaira Shamshad(Marketing Manager)
Saira Azam(Finance
Manager)
Asma Tahir(Admin active
Manager)
Shazia Akram(Operational
Manager)
Selected area
Kalma Chowk
Location Near Bus stand, Kalma chowk, on the road Lahore.
Presented By
Asma Tahir (S2F13MCOM0064)
Geographical overview
Purpose
The general purpose of our restaurant is to allow families and friends to go out for a good meal and have a good time. Moreover, it is to provide good
customer service and making a profit.
Differentiation / specialty
•Online delivery and order•Several deals•Economical prices•Quality•Taste•Hygienic environment
Items Price (Rs.)
Starters Drum sticks 350
Russian salad (family bowl) 400Macaroni Salad 250Cream Salad 150Foodelicious special Salad 400
Items Price (Rs.)
SoupsHot & sour 320Chicken corn soup 300Thai tomato 300Happy MenuZinger Burger 200Small Pizza 360Medium Pizza 450Large pizza with extra topping 810Hot wings 5 330Hot wings 10 650Chicken pieces 3 350
Items Price (Rs.)
History AddictionReshmi kabab 1000Mughlai kabab 800
Punjabi SawadKari pakora 250Saag with white butter 450Punjabi pulao 380Maki di Roti 50Fantasy world MenuCold coffee 200Mango pudding 250Egg pudding 350Ice tea 100Reg.Drink 50Ice cream 3 scoops 100
Items Price (Rs.)
Just wow for kidsNuggets 9 = 320Nuggets 15= 480Potato cutlets 200Chicken cutlets 310French fries 100Fingers fries 190Chocolate shake 200
Kabab ShababKandhari 280Kafta 270Labnani 350Chinese ChaskaEgg fried Rice 280Vegetable fried Rice 250Chicken fried Rice 380Foodelicious special Rice 420Chicken Manchurian 450Chicken pineapple 370Chicken black pepper 290Chicken almond sauce 350
Super Deals
Zinger+Reg Drink 260Zinger+Fries+reg Drink 300Zinger+fries+chicken piece+reg drink 400Arabian rice+drink 350Pizza s+drink 330Pizza m+drink 470Pizza l+drink 850Chicken manchorian+rice 480
Items Price (Rs.)
Special Offer
Lunch1 drum stick+1 chicken piece+1b plate rice+1 manchorian+1 reg. drink in PRs. 600Hi-teaWhatever you want from our menu only in PRs. 750 per headTiming 5:30 pm to 7:00 pm
Dinner
1 full plate Arabian rice+ 2chicken pieces+ 1 Kebab+ 1almond sauc+1reg. drinkOnly in PRs. 950
Small Regular Large
199 PKR 659 PKR 899 PKR
Pizza Mania deals
Fajita sensation
We create our home made recipe to spice up your taste buds minted chicken, onions, green peppers, jalapeno and mozzarella cheese.
Specification
Small Regular Large
199 PKR 659 PKR 899 PKR
Italian light
A tasteful combination of smoked chicken, chicken sausages, mushrooms, green peppers, tomatoes, olives and loaded with mozzarella cheese.
Specification
Small Regula
r
Large
199
PKR
659
PKR
899 PKR
Beefy Sensation
Combination of beef, onions, green peppers, Jalapeno, tomatoes and cheese for those, who love to eat beef in different taste.
Specification
Small Regula
r
Large
199
PKR
659
PKR
899 PKR
Veggie Lovers
More vegetables for vegetarians induded onions, sweet corns,mushrooms, green peppers, tomatoes, olives and mozzarella Cheese,
Specification
Small Regula
r
Large
199
PKR
659
PKR
899 PKR
Super Mix
Combination of smoked chicken, chicken sausages, pepper, beef, smoked veal, onions, mushrooms, green peppers, olives and mozzarella cheese.
Specification
Small Regula
r
Large
199
PKR
699
PKR
999 PKR
Beefy Sicilian
If you like hot beefy Siolian flavour with special marination of beef, smoked veal, jalapena, onions, onions, green peppers, mushrooms & mozzarella cheese.
Specification
Initial investmentTotal amount: 25,000,000
Stockholders and their contribution
Lubna Shehzadi
Rs.7500,000
Saira Azam
Rs.4500,000
Humaira Shamshad
Rs.50,00,000
Asma Tahir
Rs.4200,000
Shazia Akram
Rs.3800,000
Shazia Akram (S2F13MCOM0038)
Presented By
ITEM Rs.
Rent in advance 1200,000
Dining & Office Furniture 542250
Machinery & Equipment 917000
Total 2659250
Item Details Quantity Unit Price(Rs.) Total Price(Rs.)
Freezers
(12 cf)
3 25,000 75000
New Broast
Machine (15 Pound
Capacity)*
1 650000 650000
Deep Well Frier
(Single Valve With 2
Baskets)
2 40,000 80000
Hot Plate for
Burgers, Kebab,
Sandwiches
(30” x 22”)
1 33,000 33000
Details
Machinery and Equipment
Item Details Quantity Unit Price(Rs.) Total Price(Rs.)
Potato Cutter
(8mm)
1 3000 3000
Pillar (4.5 Kg
Potato Peeling
Capacity)
6000 6000
Microwave 1 10000 10000
Working Tables 2 20000 40000
Keg Racks &
Shelves
2 10000 20000
Total 15 917000
Continue…
Item Details Quantity Unit Price (Rs.) Total Price(Rs)
Dining Table –
Square
(2X2)
25 6,000 150000
Chairs (Standard
14”)
100 1,500 150000
Kitchen Cutlery Set 2 2500 5000
Dining Cutlery*
(Plate,
Fork, Knife, Spoon,
Glass)
150 150 22500
Air Conditioner
Split Units
(6 Ton)
2 31000 62000
Hot Water Geyser
Large
1 20000 20000
Halogen Lights 25 250 6250
Wall Lights (Large) 4 1500 6000
Dining Furniture & General Fixtures
Continue………
Item Details Quantity Unit Price
(Rs.)
Total Price(Rs)
Portable
Emergency Light
4 2500 10000
Generator (1.5
KVA)
1 90000 90000
Counter Chairs 2 1500 3000
Office Table &
Chair Set
1 10000 10000
Waiting Chairs
for Take
Away Customers
5 1500 7500
Total 322 168400 542250
Product Quantity (kg) Price/
kg
Total
Chicken 400 210 84,000
Cheese 25 2000 50,000
Nuggets 200 2000 200,000
Daily expense
miscellaneous
40,000
Petrol expense 80,000
Total expense 454000
Our daily expenses
Monthly expense
In the monthly expense daily expense multiple with 30. Total expense is 13,620,000; per month rent 300,000, and electricity bill 200,000, salaries are 147500. That is all monthly expense
S. no Item Total
1 Daily expense *with
454000*30
13,620,000
2 Per month rent 300,000
3 Electricity bill 200,000
4 Salaries 147500
Total expense 14,267,500
Annually expenseIn the annually expense all the monthly expense are added in starting expense that are shown in below table
S. no Item Total
1 Monthly expense*12
9541500*12
171,210,000
2 Starting expense 2659250
3 Marketing expense 500,000
Total expense 174,369,250
Daily revenue
Daily revenue is estimated with our daily deal and average cost of our expense. Our starters and Soups generate PRs. 75000/day because many people consider them necessary with every meal, History addiction, happy menu and Punjabi sawad generates 100,000 daily. Along with it, Fantasy world, Kids menu, Kabab shabab, and Chinese chaska generate approx. PRs. 123000/day.
Meanwhile, Super Deals produce 75000/day, special offers give us 150,000/day
and pizza mania generates 69800/day.Each deal cost profit is 35% of its total. Remaining 65% is deducted due to its
expense.Daily revenue is: 75000+100,000+123000+75000+150,000+69800= 592800
Monthly revenueMonthly revenue is accruing when we multiply the daily revenue with 30. (383022*30=11490660)
Classification Total
592800*30 17,784,000
Annually revenue
Annually revenue is accruing when we multiply the monthly revenue with 12.
Classification Total
17,784,000 *12 213,408,000
Our labour
Designation / Type Number Monthly Salary
(Rs.)
Total Salary
(Rs.)
General Manager 1 40000 40000
Floor Manager 1 18000 18000
Kitchen Supervisor 2 6000 12000
Shift Supervisor
(including reliever)
3 8000 24000
Cook 4 4000 16000
Servers 6 3000 18000
Take Away Order
Taker
/ Cashier
1 6000 6000
Dishwasher 2 2500 5000
Cleaner 1 2500 2500
Guard (13 Hour) 1 6000 6000
Total 22 96000 147500
Presented By
Our competitors
These are our major competitors:Fri-ChicksKFCPizza Hut
Our timings
11:00 am to 12:00 am
Marketing budget
Item Size Quantity Rate per unit
Rs.
Total
Flexes 10*8
5*2
15
40
1280
250
1280*15= 19200
250*40= 10000
Banners 10*3 20 300 6000
Pamphlets
(4color)
Two sided 3000 3 3000*3 = 9000
Newspaper &
Magazines
//Standard 6 2500 2500*6= 15000
Local Ads 10 time in day
(for a month)
1000 for one
time
30*10000
=300000
Billboards 4 25000 25000*4=
100,000
Total expenses
Miscellaneous expenses
Total marketing budget
453200
46800
500,000
MarketingMarketing expense
Promotional tools
Social media sponsorship Local ads Print Media Advertisement BillboardsBannersHoardingsPamphlets FlexesBrouchersManual PromotionsThrough SMS to anonymous peopleSpecial Offers and DiscountsRadio ads
Activities Interests Demographics1
Fast Food Students, working,
adventurous,
Energetic
Sports,
Entertainment,
Fashion, Music,
Recreation
Age:16-24
Marital Status: Single
Heavy Users
2Ambience Students, working/
Self-made,
businessmen
working on
projects
Entertainment,
Fashion, Music,
Recreation,
Socialization
Age:20-35
Marital Status: Single &
Married
Light-Medium users
Marketing Segmentation
Continue….
Activities Interests Demographics3
Status
Symbol
Students,
working,
Hanging out,
Adventurous
Sports,
Entertainment,
Music,
Recreation
Age:16-25
Marital Status: Single
Light-Medium users
4Hygiene Working,
Women/Men,
House-wives,
Shopping, club
memberships
Home,
Recreation,
Shopping,
Fashion
Age:25-45
Marital Status: Married
Light Users
TARGET MARKET
Our service will be available in Lahore at Kalma Chowk, initially. But we will expand it to different areas and cities after some time.Our target audience generally will be:
Man and women of all age mostly age above 6 to so onStudentsVisitors of nearby hospitalsCustomers of nearby marketsPassengers of Daewoo, metro and Kalma Chowk bus stand
Business Analysis
.PEST Analysis
Political: According to current situation of our country, govt. changes very rapidly and also the policies, such change in policies can influence our company in a negative as well as positive way.
Economical: Similarly economic conditions can be in our favor and against us. If there is inflation in economy then purchasing power of people will fall and our sales may decline.
Social: By giving social benefits, our brand image may increase like as our restaurant is situated in a residential area so we can provide social benefit like proper array of wastage and not to defile the area.
Technological: Technology also affects our company as now we are using latest type of ovens that have more capacity and consume less gas and time to bake the bread and bake the pizza so if a more latest technology is used by our upcoming competitor than it would have a negative effect on our cost and sale.
Presented By
Humaira Shamshad (S2F13MCOM0006)
Strength and weakness of our other competitor (KFC)
StrengthMultinational companyHave massive resourcesSatisfied customersStrong goodwillStrong network in Lahore
WeaknessFocus on elite class mostlyNot have too many dealsHigh Prices
SWOT analysis of our business
STRENGTH
We serve variety of items under single menuGood communication and friendly environmentOur location is our strengthHi-teaSpecial packagesSpecial occasional discountsFree home delivery with area of 20kmEmployment opportunities
Weakness
Lack of knowledge about customersLack of relationship building with employees, customers and suppliersLack of focus on Research &DevelopmentLack of market knowledge
Opportunities
Opportunity to open more outlets to get maximum market shareTo capture more customers by decreasing the price of our productsBy updating our restaurant By balancing our menu, customer focus and Improved delivery serviceOpportunity to be innovative
Threats
Increasing inflation rates directly affect menu pricesSupermarkets and new competitorsHealth Trend away from fried foodsChanging customer demandsHi-profile competitors
Product Life Cycle (PLC)The Product Life Cycle (PLC) is used to map the lifespan of a product. There are generally four stages in the life of a product. These four stages are 1. Introduction2. Growth3. Maturity and 4. Decline
The following graph illustrates the four stages of the PLC.
Our product life cycle is on the stage of introduction. Since we are launching a new business so, it needs to appreciate that this initial stage could require significant investment.
Boston consulting group“A portfolio-Planning method that evaluates a company’s strategic business units in terms of their market growth rate and relative market share.”
Strategic business units (SBU’s) are classified as follows:
Stars (High market share, High growth rate)Cash cows (High market share, low growth rate)Question mark (Low market share, High growth rate)Dogs (Low market share, low growth rate)
We actually don’t have any idea where we are standing in this matrix but it is a rough estimate that our growth share matrix is question mark. Our market share is low because we are new, but Insha’Allah our growth rate will be high as we differentiate from others on various grounds.
Ansoff modelThe business analyst Igor Ansoff outlined some important strategies for business growth. He identified four key approaches to grow a business. These are:
1. Market penetration2. New product development3. Market development4. Diversification
Our business main objective is to move towards growth by all means so by using Ansoff growth strategy we will expand our business.
First of all we will select market penetration side in which we will decrease the prices of our products by doing that we will collect a good sale further on, by and by we will move towards product & market development e.g. like we will move to introduce new and innovative products e.g., MughlaiKabab and Reshmi Kabab and then move towards other province of Pakistan. Finally we will plan for diversity.
So our product at present falls at market penetration strategy.
How to attract customers
We use following strategies to attract our customers:-Through marketing penetration strategyFree delivery within 20 kmThanks cards when customers are leavingStir-Fry ConceptBuy one get one freeGift hampers for those who visit for first timePlay area for childrenPromotional cupsThrough frequent advertisement
Conclusion
In last we would like to say that if we want to start a business of restaurant in the area like Kalma Chowk it’s not a bad idea. It will give us much profit as the restaurant and departmental store trend in Kalma Chowk is at peak. By good marketing strategy, proper check and balance, good administration, inexpensive rates of deals and efficient services we can compete in the market of Kalma Chowk and shake the market. As the following business plan is feasible and profitable we can apply it in real time and can avail the opportunity.
References
o http://www.businessdirectory.pk/o www.doingbusiness.org
www.lahoreindustry.comwww.pakreviews.com/list-top-quality-restaurants-pakistan
o www.mytopbusinessideas.com/pakistan/o www.pakistan33.com/2012/11/top-5-businesses-to-start-in-
pakistan.htmlo www.smeda.org/o www.mizlink-pakistan.com/Business-Plan.htmlo www.imagine-network.org/country.../pk/business-planning-starting-
upo chicks/lahore/pakistan/362.html
www.mcdonalds.com.pk/
