New Media Rat Pack - Content & Community Visual eBook from #NMX & @TopRank

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52 Tips on Content & Community From the Top New Media Experts

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“I think my greatest ambi1on in life is to pass on to others what I know.” -‐Frank Sinatra

The Rat Pack is Back The New Media Rat Pack Takes on NMX Las Vegas

In the 1960’s, the Rat Pack ran Vegas. Fans poured into the city of lights from all over the country, to hear the likes of Frank Sinatra, Dean Mar+n, Sammy Davis, Jr., Joey Bishop, and Peter Lawford perform.

Seeing the Rat Pack live was an experience. People would even sleep in their cars or hotel lobby’s just for the opportunity to see the legendary group perform.

Not unlike the Rat Pack of the 1960’s, the New Media Rat Pack presented by TopRank and NMX is an experience. On January 5-‐8, 2013, aVendees will gather from all over the country to gain insight from some of the top performers in new media.

NMX 2013 promises to be a truly memorable experience for all in aVendance. This Visual eBook serves as a preview to what is to be the best BlogWorld show you’ve ever seen. It is filled with +ps, tac+cs and advice from 52 NMX Live speakers, on topics ranging from branding to podcas+ng.

Remember: What happens in Vegas doesn’t stay in Vegas; it ends up on the social web!

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Image via ShuVerstock

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Branding Linda Sherman � Dorie Clark � Marcy Massura Michael Brito Blogging David Risley � Bill Belew � David Gass �Gary Arndt � Dre Areda � Jeremiah Giehl Patrice Yursik � BriV Michaellian Social Media Jay Baer � ScoV Abel � Jus+n Levy Lin Humphrey � Aaron Hockley � Mitch Joel Stephanie Sammons � Chris+ne Crandell MaV Ridings � Mark Miller � Amy Vernon Robert Scoble New Media Law John Corcoran � Brian Wassom � Art Neill

Mobile Dan Keldsen � Brian Wong Content MarkeGng Ann Handley � Lee Odden � Guy Kawasaki John Meyer � Spud Hilton � Chris Ducker Sam Fiorella Video Kai Soremekun � Angelique Toschi � Dave Taylor Al Thompson � Annunziata Gianzero PodcasGng Jamie Tardy � Farnoosh Brock � Jenn Swanson Jason Cabassi � Jason Van Orden � Pat Flynn Rob Walch � Lou Mongello Websites Andy Hayes � Mitch Canter � Peter VanRysdam

NMX Speakers & Topics


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Brand PercepGon Is Invaluable The Rat Pack had a percieved value based on the quality of their shows as well as the promo+ons that went along with them. In an age of hyperconnected consumers, branding is even more important. Your company has the opportunity to become more recognizable, popular, and loved among fans and customers.

Brands have a value all of their own. While products and services may come and go, a brand will typically outlive these changes. Branding your company online is an essen+al element for building a business in today’s world. Socially connected companies can not only par+cipate in the conversa+on around their brand, but help drive it.

Researchers at IDG Group recently found that just about every consumer now uses social media and that brand percep+on is a massive sales driver.

•  95% of consumers now use at least one social network •  44% more likely to purchase based on posi+ve brand exposure •  44% of consumers more likely to recommend the brand to a friend

The +ps you’ll find in this sec+on can help you achieve the same posi+ve outcomes for your business. Use this guide to help define your brand voice and story; discover new strategies for building your brand across search, social and even offline.

“The effect of customer par+cipa+on with social media on brands is undeniable.”

Branding


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Linda Sherman Courage Group @lindasherman LindaSherman.net

The Digital Divide – Why Brands Don’t Get It

You don’t need to be in the marke+ng department to make Social Business relevant to your career. An engineer can contribute and support ideas cross-‐department within the company and build a following as an expert in his field externally.

Dorie Clark Forbes & Harvard Business Review @dorieclark DorieClark.com

Build A Personal Brand That Benefits Your Company

If you want to build a loyal community around your blog, get clear about why companies may be nervous you’ll build up your brand on their dime, then leave. Allay their fears by showing how your brand benefits their ROI.

Best example: your content brings in new inquiries or customers.

Branding

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Marcy Massura Weber Shandwick @marcymassura MarcyMassura.com

These Brands Get It – These Brands Don’t

The best brands, the ones who are really ‘owning’ the social space right now, are BRAVE. They take risks and experiment; in general, they are bold in their approach.

Cuong through the noise is not for the +mid. If you want to be a winning social brand, you have to take a deep breath and jump in. The bigger the splash, the braver you are.

Michael Brito Edelman @britopian britopian.com

The New Influencers: Brand Advocacy Inside & Out

Brands must do more than just "empower" their brand advocates. They must "enable" them by crea+ng specific programs that encompass content, measurement, longevity of the program, and more importantly, understand how their content can feed into the overall marke+ng strategy.

Branding

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Blogging Frequency In Blogging Is Key To Success Visitors find comfort when they visit the same Las Vegas hotel, restaurant, or casino mul+ple +mes and have a pleasant and consistent experience. Similarly, to create a posi+ve experience with our blog we must take an op+mized approach by determining who our readers are and what they’re looking for when they visit.

A recent industry survey from Hubspot shows that 92% of companies who blog several +mes per day have acquired a customer from their blog.

However, further findings published on jequllas.com uncovered that:

•  Over 65% of business blogs haven’t been updated in a year or more •  81% of businesses agree having a blog is useful or cri+cal to their business •  But less than 35% blog more frequently than once per month.

While it’s understood that blogging can benefit a business as well as drive leads, it can be difficult to +e these results back to business objec+ves. This disconnect may make it difficult to jus+fy the +me and investment required to build and scale a successful business blog.

In this sec+on, you will learn how to iden+fy the people with whom it is most advantageous for your company to connect. You will discover research and planning tac+cs to assist you in recognizing your compe++ve advantage. Finally, you will learn about op+mizing a blogging strategy that’s built to scale with both your business objec+ves and audience needs in mind.

“Marketers must take an op+mized

approach to blogging.”


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Blogging David Risley Blog Marke+ng Academy @davidrisley BlogMarke+ngAcademy.com

Bill Belew BillBelew.com @thetrafficprof BillBelew.com

4 Concrete Steps to Get 1,000,000 Relevant Unique Visitors to Your Blog

Know the benchmarks -‐ how many posts, which SEO parameters are key, how osen you should post and how long it will take to reach your traffic goals -‐ and you will be able to pace yourself accordingly.

Add to that the right personality and you, too, can see 1,000,000 real and relevant visitors to your blog.

Blog MoneGzaGon Overview: What Are Your OpGons To Make Money With A Blog?

If you want to make money with your blog, never forget your job is to create a desirable outcome in the lives of your readers. That outcome needs to be something they'll pay for and find valuable.

Remember, businesses sell things; as a blogger, you're not exempt from these basic rules.

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Blogging David Gass @davidgass BuyingandSellingWebsites.com

How Much Can I Sell My Blog For?

Blogs can become more than just a revenue stream or a vehicle for writers to share their insight. As you build a blog, think with the end in mind. Do you have an exit plan for the blog? Do you plan on contribu+ng to the website forever? Or would you like to build an audience that could be of great value to another business in the future? The poten+al to sell a blog is more than a dream, it is reality.

My +p for all bloggers: Treat the blog as a business, not just a website. With that in mind, you will build an asset that has value and could poten+ally be sold one day.

Did You Know? The average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. HubSpot Blogging Study 2012

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Blogging

Dre Armeda Sucuri Security @dremeda Sucuri.net

How Anyone Can Hack Your Wordpress Site In Less Than 5 Minutes and What You Can Do To Prevent It

When it comes to blog security, the two biggest factors leading to being hacked or infected are outdated sosware and poor passwords. If you want to keep your site up and clean, and your readers safe, be sure to use strong passwords and keep your website sosware up-‐to-‐date!

Gary Arndt Everything Everywhere @everywheretrip Everything-‐Everywhere.com

The Digital Divide – Why Brands Don’t Get It

What separates you from the big media companies is your personality. Don't try to compete with them at their own game. Express yourself, make your opinions known and be personable.

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Blogging Patrice Yursik Afrobella @afrobella Afrobella.com

How To Actually Grow A BIG Brand & Community With Just A Simple Blog

Follow your passion and create an online plavorm that’s genuinely reflec+ve of yourself, your interests and your beliefs. That will ensure you never lose that passion for your subject maVer, and that your readers will respond to you in a similar fashion. Staying true to yourself always pays off in the long run.

Jeramiah Giehl para-‐Dox parABLEs @justparaDOX ParadoxParables.org

Three Very Unique Ways To Build A Massive Community

Focus on being the best you that you can be. Be transparent and make your work a journey; a process people can go on with you.

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Blogging Bri` Michaellian Work Smart Lifestyle @mamabriV WorkSmartLifestyle.com

How To Build Your Blog Community: Three Top Bloggers Share Their Secrets

If you want to build a loyal community around your blog, get clear about who you are, what makes your voice unique and what your core message and values are. Once you understand this, you can develop an editorial calendar that naturally aVracts the type of person who is looking for your message.

Did You Know? Plavorms used by the top 100 blogs:

49% -‐ Wordpress

14% -‐ Custom

7% -‐ Movable Type

6% -‐ Drupal

4% -‐ BlogSmith TechCrunch.com

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“Social media is helping brands build trust, loyalty, and brand recogni+on.”

Social Media PosiGve Social Exposure = Consumer SaGsfacGon The Rat Pack was originally thought to be nothing more than a lounge pop culture fad of the 1960’s. Comparably, sites like Facebook and TwiVer were ini+ally perceived as liVle more than fads or +mewasters for teens. Today, many companies s+ll struggle to aVribute sales to social ac+vi+es, yet the influence of social ac+vity on consumers is undeniable.

A survey of tech buyers by IDG found that a whopping 95% of companies use at least one social media site and that exposure to a product on that site had a posi+ve effect on their likelihood to purchase by 44%. Social exposure also posi+vely affects a consumer’s overall sa+sfac+on with a company, willingness to recommend the company to others, and brand loyalty.

Social media is helping brands build trust, loyalty and brand recogni+on, among other measurable benefits. A recent study from Nielson finds:

•  92% of global consumers say they trust earned media above all other forms of adver+sing.

•  58% of trust messages on company websites. •  50% find content in emails they consented to receive to be credible.

In this sec+on, you will find +ps and best prac+ces to help you successfully navigate the social media marke+ng landscape and more effec+vely convey your brand’s story to your prospects and customers.


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Social Media Sco` Abel The Content Wrangler @scoVabel TheContentWrangler.com

Finding Time To Make Social Work For You

Can't find +me to innovate? Nonsense. Your daily rou+ne is riddled with inefficiencies. Where to start? Priori+ze your day. Allocate specific +me for each task. Automate everything possible. Start with your email inbox; harness the power of rules to route messages to folders. Unsubscribe from non-‐essen+al bulk mail lists.

Jay Baer Convince & Convert @jaybaer ConvinceandConvert.com

YouGlity: Why Smart Companies Focus on Helping, Not Selling

Change your marke+ng objec+ve from selling to helping. If you sell something, you make a customer today. If you help someone, you may create a customer for life. Try to make your marke+ng so useful people would theore+cally pay for it. If you make your marke+ng astoundingly useful, your customers will do your promo+onal work for you.

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Social Media JusGn Levy Citrix @jus+nlevy jus+nrlevy.com

It’s A Mobile And Social World – How To Succeed In It

Just because a company has an ac+ve social media presence, it does not make them a "social business". To evolve from having a branded TwiVer account and Facebook page into becoming a social business, companies must engage all members of their ecosystem (employees, customers and partners) while developing integrated strategies that +e to business objec+ves.

Companies moving into this next phase will need to ini+ally focus on designing flexible frameworks, social governance and opera+onal processes that are the founda+onal building blocks social strategies can be built on.

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Social Media

Aaron Hockley Hockley Photography @ahockley SplatPhoto.com

You’re A Be`er Photographer Than You Realize: Photography Tips For New Media

As you make photos for use in social media, consider the size/orienta+on. Avatars and profile photos are osen square, so keep that in mind when making the image. If you're crea+ng a photo for your blog, consider whether square, landscape (horizontal) or portrait (ver+cal) orienta+on will look best with your site's theme.

Lin Humphrey PhD Student @linhumphrey About.me/linhumphrey

The Connected Consumer

Companies that understand the connected consumer will appeal to their sense of self and aim for authen+c word of mouth from these influen+al customers. Connected consumers signal their innova+on as part of their iden+ty to their network through their consump+on and buying choices-‐-‐smart marketers will make the mechanism to share as simple and compelling as possible.

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Social Media Mitch Joel Twist Image @mitchjoel TwistImage.com/blog

How To Find, Grow, Connect And Influence Your Network

Now that everyone is on social networks, sharing and conversing, how do you adapt your business to capitalize on just how much our world has changed and get the edge on where all of this is taking us? I think we've moved past disrup+on into uncharted territory. This is a +me of great upheaval in business. The challenge is that most businesses don't know how to adapt; most of the people who are working for these companies don't know how to change.

Technology hasn't just transformed how we buy or sell our wares to consumers, or how we connect socially. Technology has sent business through a rapid state of gene+c muta+on and we're s+ll in the middle of this evolu+on. I call this moment in +me purgatory. We're not in hell... but this certainly isn't heaven either. CTRL+ALT+DEL will both clear the brush and act as a roadmap through this purgatory.

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Social Media

ChrisGne Crandell New Business Strategies @chriscrandell Chris+neCrandell.com


B2B and B2C buyers are in charge. Before you start to engage with prospects, do deep research to understand their buyers’ journey. Use primary interviews, focus groups, and round tables to define their life+me experience. Then align your company’s processes directly to this journey. You should see a 40-‐70% increase in revenue.

Stephanie Sammons Wired Advisor, LLC @stephsammons StephanieSammons.com

7 Powerful LinkedIn MarkeGng Strategies for Building Your Business

Don't overlook LinkedIn as a rich social media channel for cul+va+ng rela+onships, driving traffic to your blog, and developing new leads for your business. No maVer what kind of business you are in, geong involved in a professional network of over 187 Million ac+ve and engaged members can help you get to the next level.

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Social Media Ma` Ridings SideraWorks @techguerilla SideraWorks.com/blog

The New Influencers: Brand Advocacy Inside & Out

One of the most valuable, but woefully ignored, assets for advocacy is siong right under your nose: your employees. They can be the key to building an incredibly effec+ve and profitable advocacy network, one that is proven to move the sales needle and drive brand affinity.

Building advocates from the inside out is not as much a marke+ng exercise as it is an exercise in organiza+onal improvement. Sure, there are risks to be managed, guidance to be issued, and structured incen+ves to put into place. However, with the right approach, these can be easily mi+gated and the impact is far greater and longer las+ng than with simple external advocacy programs alone. If your employees aren't passionate about your organiza+on, how can you expect your customers to be?

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Social Media Amy Vernon Internet Media Labs @amyvernon Amyvernon.net

How To Build Your Blog Community: Three Top Bloggers Share Their Secrets

My biggest +p? Don't be stupid. In other words, assume that everything you say digitally can and will be public at some point.

It doesn't maVer if it's in a private email, a TwiVer DM, a private Facebook group. If it's going to embarrass you, don't digitally write it down.

Mark Miller Nothing But Sharepoint @eusp NothingButSharepoint.com


Social media is not a plavorm, it is a concept. You can use that concept to extend your community and build rela+onships.

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Social Media Robert Scoble Rackspace @scobleizer Scobleizer.com

What’s Next With Social, Mobile And The Cloud?

We are heading into an age of context where systems can predict your next move. The New England Patriots are already using these technologies to try to predict when you'll buy your next beer while siong in the stadium. These predic+ve systems are built on five exponen+ally growing technologies: wearable computers, sensors, big databases, social behavior, and loca+on data. As you Tweet, move around, check in, take photos or do other things this contextual web learns more about you, your behavior, and tries to figure out what you might do next and how it might help you do that. A great example that shipped in 2012 is Google Now but more are coming. We'll discuss the impacts that these predic+ve technologies will have on all of us.

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“Are you staying on the right side of the

law?”

New Media Law Even a Small Legal Blunder Can End Up In the Headlines The original Ocean’s 11 finds the Rat Pack smack dab in the middle of a Vegas heist. While that example may be extreme, it is important that in your online marke+ng ac+vi+es -‐ when your business involves pos+ng content, offering commentary on current events, commissioning studies -‐ that you stay on the right side of the law.

Media law may not seem a pressing concern in everyday business in the typical organiza+on. Yet every so osen, a legal blunder in the online space makes headlines. Staying on top of new media laws can help you:

•  Protect your company from li+ga+on.

•  Prevent missteps outside the law in regards to labor and employment, intellectual property rights, securi+es and consumer privacy.

New media law is indeed navigable and that the risks inherent to doing business in the current online environment are manageable. All ac+vi+es in business pose risks, yet the payoffs are poten+ally huge.

In this sec+on, legal experts will share their advice on new media law and the intersec+on with social media, copyright, contracts, collabora+ons and more as aVendees aVempt to navigate seemingly murky legal waters in the age of new media.


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New Media Law John Corcoran The Smart Business Revolu+on blog @johncorcoran SmartBusinessRevolu+on.com

Brian Wassom Honigman Miller Schwartz and Cohn, LLP @bdwassom wassom.com

Social Media and the Law: Emerging Legal Issues and ObligaGons

Personal iden++es have value. Don’t use a person’s name or photo to promote your business if you’re not sure you have the rights to use it.

Social Media and the Law: Emerging Legal Issues and ObligaGons

As the social media landscape con+nues to evolve, legal issues will develop and companies ac+vely engaged in leveraging social media will need to stay on their toes. Always remember to disclose affiliate rela+onships, avoid using other companies' trademarks or copyrights, and respect employees' separate personal social media accounts.

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New Media Law Art Neill New Media Rights @newmediarights newmediarights.org

Legal Ease – What You Should Know to Stay on the Right Side of the Law

Having a working knowledge of copyright when sharing video on the Internet is important.

The chance you'll actually be sued for an isolated infringing video on the internet is low, but geong your video taken down can have all kinds of other consequences. You could get an account strike. Account strikes may prevent you from becoming a YouTube partner, for instance. Two or three strikes can get an account completely banned, erasing the +me and money you've spent, and the goodwill created by your channel.

Knowing your rights can keep you crea+ng rather wrapped up in legal disputes.

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“How can your business get ahead of consumers who are already constantly on

the go?”

Mobile Mobile: AnyGme Anywhere Access For Consumers Sammy Davis, Jr., would have marveled at the technology available today. Marketers of his era certainly didn’t need to worry about digital downloads, smartphones or tablet shopping. Fast forward to the realm of our New Media Rat Pack: according to a study by mobile manufacturer Ericsson by the year 2020 there will be over 50 billion connected devices. Mobile phones have become smarter and consumers hungrier for informa+on to help them make beVer buying decisions. Recent findings from Smart Media Tips include: •  The average response +me to an email is 90 minutes. The average

response +me to a text message is 90 seconds. •  61% of people said that if they tried to access a website that wasn’t

op+mized for mobile they would visit the website of a compe+tor. •  1 out of every 8 smartphone users will search for beVer pricing on a

product or service while at the store. Mobile use is growing. People access the web from retail stores, from work, while in transit, and almost anywhere imaginable. How can your business get ahead of consumers who are already constantly on the go? In this chapter, you will learn how to op+mize content for mobile consump+on. Learn how to cater to the connected consumer in 2013 and beyond with these +ps and guidelines. Image via ShuVerstock

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Mobile Brian Wong Kiip @brian_wong kiip.com

The Art of Mobile Business

The in+macy of the mobile device can help you build closer rela+onships with consumers by crea+ng a connec+on that is less interrup+ve and more personal than ever before.

Dan Keldsen Informa+on Architect @dankeldsen Informa+onArchitected.com

The Art of Mobile Business

If you're looking to engage employees, customers, partners, suppliers, or anyone else, keep in mind that it's a two-‐way street. If you want to GET engagement, you need to GIVE engagement, and keep your engagement loops constantly running. Without a plan to feed engagement, be prepared for your engagement efforts to starve and wither away. Here's a hint: mobile may be the key.

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“92% of U.S. adults read content online, spending more than seven hours per week looking for content.”

Content Marketing Win Big With Killer Content MarkeGng Just like a gourmet meal in Las Vegas, your content marke+ng plan is made up of many ingredients. Marketers are using content in all the ways you might expect:

•  Blogs •  Social Channels •  Press Releases •  Email Marke+ng

However, content marke+ng also extends to mobile apps, events, gamifica+on and elsewhere.

Ninety-‐two percent of U.S. adults read content online, spending more than seven hours per week looking for content (this is higher among the younger age groups). Further, Americans read three to four ar+cles per session and watch two to three videos per session, on average, though they note this number is higher among males for both ar+cles and videos.

In this chapter, you will learn how to hone in on the content you should be crea+ng. You will discover content planning strategies to help you directly +e content marke+ng efforts with business objec+ves and consistently create interes+ng, meaningful content for your audience.


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Content Marketing Lee Odden TopRank Online Marke+ng @leeodden TopRankMarke+ng.com

Myth-‐BusGng Social, SEO & Content

90% of B2B marketers include content marke+ng in their mix and while content investment is on the rise, numerous "myths" distract marketers from achieving success. For example, the idea that content marke+ng is simply adding more content can result in a tremendous waste of resources. Quality, not quan+ty rules the day to beVer aVract, engage and convert new customers. That said, a quan+ty of quality works just fine.

Ann Handley Marke+ngProfs @marke+ngprofs Marke+ngProfs.com

The Scoop On Content MarkeGng: From IdeaGon to Influence

Give your content wings and roots. Focus not on just crea+ng content. Instead, focus on crea+ng content that's worth sharing.

The best content marketers involve their customers at a fundamental level, by puong their customers at the heart of their larger story, and allowing them to share it, all across the social web.

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Content Marketing

Guy Kawasaki Alltop.com @guykawasaki apethebook.com

BusinessNext Keynote

Wri+ng is an art form, and a book is an end in itself‹don¹t write a book solely because it is a means to an end. The good reasons to write a book are the desire to enrich people¹s lives, to further a cause, to achieve an intellectual milestone, and to get something off your chest. The bad reasons are to make a lot of money or to increase your consul+ng or speaking business.

Did You Know? Top B2B Content Marke+ng Tac+cs:

87% -‐ Social Media

83% -‐ Ar+cles

78% -‐ eNewsleVers

77% -‐ Blogs

71% -‐ Case Studies ContentMarke+ngIns+tute.com

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Content Marketing Spud Hilton S.F. Chronicle @spudhilton SFgate.com/badla+tude

Road Map to Storytelling: WriGng That Turns Visitors Into Loyal Readers

Wri+ng without a point is just typing. Finding the angle or premise of a story can be as easy as asking: 1) Why do I want to tell this story? 2) Who are the readers? 3) What message or point do I want readers to take away from this story?

John Meyer Lemon.ly @johntmeyer Lemon.ly

An Infographic is Worth a Thousand Words (and Clicks)

83% of all learning is visual. We live in a data driven world that is proliferated with marke+ng messages and new content.

Learn to tell a story through visuals to cut through the cluVer, but never lose site of your narra+ve.

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Content Marketing

Chris Ducker ChrisDucker.com @chriscducker ChrisDucker.com

45 Things New Media Content Creators Can Outsource to Virtual Assistants to Help Grow Their Business

As content creators, working smart instead of hard is something we should be engrossed with. Working with virtual staff allows us to concentrate on CREATING the content, so our virtual assistants can then focus on the marke+ng side of things.

This equates to more +me spent crea+ng content that truly focuses on solving problems and shaping lives, rather than just producing marke+ng 'fluff'.

Did You Know? Top goals for content marke+ng:

51% -‐ Lead Genera+on

38% -‐ Brand Awareness

34% -‐ Though Leadership

77% -‐ Sales

71% -‐ Customer Aquisi+on BtoB Research Insights 2012

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Content Marketing Sam Fiorella Sensei Marke+ng @samfiorella SenseiWisdom.com

A Look Into The Future Of Influence MarkeGng

Influence Marke+ng Tip: Change your data points and focus. Word of Mouth (WOM) was once an effec+ve amplifier of brand messages and influence over a target audience. However, it has been disrupted by the overload of data and opinion in social media channels, that are readily shared and eagerly consumed across a dizzying array of devices. Social influence scoring plavorms have aVempted to sort out who is truly influen+al, yet the lack of context and limited data sources u+lized have resulted in crea+ve campaigns dictated by plavorm and the influencer, not the decision maker.

To be effec+ve, marketers must move past these plavorms and reorient their focus on the consumer, their decision-‐making process and where they are in the purchase lifecycle. These new data points will create a new influence marke+ng universe, where campaigns revolve around the customer, not the influence plavorm. Influence marke+ng can be held accountable to transac+ons, not just amplifica+on.

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“Americans viewed nearly 11 billion video ads in October 2012.”

Video OpGmize Your Video Strategy For Fan Preferences In the 1998 movie “The Rat Pack”, Ray LioVa and Don Cheadle took on the roles of a life+me playing the real life Rat Pack on the big screen. For the new media rat pack the screen might be smaller but the roles they’re playing are just as important when it comes to using video to create content and build community.

The past year has seen a 38% increase in the number of people accessing video online and a 34% increase in accessing video on smartphones. The 2013 B2B Content Marke+ng report from Content Marke+ng Ins+tute and Marke+ngProfs found that:

•  70% of B2B content marketers use videos.

•  Use of video has risen from 52% in 2011 to 70% in 2012.

•  58% rate videos as the most effec+ve content marke+ng tac+c.

Video adver+sing has also proven effec+ve; Americans viewed nearly 11 billion video ads in October, with each of the top 5 video ad proper+es delivering more than 1 billion video ads (comScore).

If you are ready to tap into an informa+on-‐hungry online audience hundreds of millions of people strong, the +ps in this sec+on are for you. Learn how to create engaging video content, op+mize with keyword rich descrip+ons, and gain insight from those spending +me in front of the camera.


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Video Angelique Toschi Interna+onal Academy of Web Television @lhriangel AngeliqueToschi.com

Social Media & Web Series: Shouldn’t They Get Married Already?

Engagement is key. Rather then puong your content out and forgeong about it, make efforts to communicate with your audience, respond to messages, and make them feel like they are a part of the decision making process. This grows your community and shows your fans that you respect and appreciate them, which in the need will make your community stronger.

Kai Soremekun WhoisCHICK.com @whoischick WhoIsChick.com

DirecGng Your Way Out of a Paper Bag

Learn to communicate with your crew through the medium they know best. Communica+ng your vision through the senses (pictures, sounds) far outweighs words, which can osen be misinterpreted.

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Video

Dave Taylor @davetaylor AskDaveTaylor.com

Quick And Dirty Video ProducGon Workshop For Your First YouTube Video

I don't need to tell you how popular YouTube is and how if you take my workshop you'll be able to learn about fast, easy ways to produce video. What you might not realize is that uploading your video using a helper app means that you're unlikely to add keywords and a descrip+on, and that's like shoo+ng your video upload in the foot. Not good! Instead, always jump onto YouTube itself and spend the extra minute or two crea+ng an accurate, keyword-‐rich descrip+on and making sure that the keywords themselves broadly describe your new movie.

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Video Annunziata Gianzero Ivy Media Group, Inc. @nunzitweets Annunziata.com

AcGng Up! How To Do Your Best Work For Any Screen

Even though it feels like everybody and his brother are making a web series, there really is a core community you should join in order to network and enhance your visibility. They are a suppor+ve, crea+ve group, essen+al to sustaining a career in the web series world.

Al Thompson ValDean Entertainment @althompsoninc lenoxaveseries.com

AcGng Up! How To Do Your Best Work For Any Screen

A lot of people get into ac+ng and put school on the back burner. You always need something to fall back on, especially for a young person trying to be an actor. You need to be more of a business person than an actor; you need to be able to get the right business people on your team. who have your best interests in mind.

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“For businesses, the opportunity is not in

the number of listeners, but in the number of engaged

consumers.”

Podcasting Podcasters Go All In With InteresGng Content When fans from all over the country came to see the Rat Pack in Vegas, they knew they were going to get their money’s worth. Similarly, podcas+ng is a fantas+c opportunity for companies and individuals to establish exper+se, build their brand and influence consumers through portable audio content they can digest on their own +me.

Edison Research shared their findings on the current state of podcas+ng:

•  The podcas+ng audience has migrated from early adopters to more mainstream media consumers.

•  Podcast consumers prefer content on their desktop, but mobile phone media consump+on is surging.

•  Those consuming podcasts index very highly for social networking.

NMX Live features a plethora of podcas+ng experts, sharing their experience and teachings in over a dozen different sessions. Perhaps you are just star+ng out, or looking to op+mize your exis+ng podcast collec+on. Maybe you’re already established and ready to up your audio content game with interviews, or more effec+vely +e your podcas+ng strategy to your business goals.

In this sec+on you’ll find answers to ques+ons such as: How can you ensure a steady schedule of interes+ng, high quality content for listeners? How can you most effec+vely market your podcast content and build your audience? Read on for +ps to help you with your content planning, op+miza+on, distribu+on. Image via ShuVerstock

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Podcasting

Jaime Tardy Eventual Millionaire @eventualmillion EventualMillionaire.com

Farnoosh Brock Prolific Living Inc. @prolificliving ProlificLiving.com

How To EffecGvely Podcast To A Global Audience

My best podcas+ng +p is to remember that you are podcas+ng for the listener, not yourself. Don't ever get so enchanted with yourself or your own voice that you forget the listener. Always keep the listener in mind and podcast with sincerity and honesty.

How To Create Amazing Interviews For Your Podcast

The BEST way to access and meet hard-‐to-‐reach people is to interview them. They get the benefit of reaching your audience, and you get to start a rela+onship with them.

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Podcasting Jason Cabassi ‘The Walking Dead’ Cast @jasonandkaren WalkingDeadCast.com

Tips and Techniques For Building A Successful Fan Podcast

When you first get started, act as if you already have the audience you want, in size and character. Be persistent with it and you'll draw them to you.

Jenn Swanson Communica+on Diva @jennswanson2 Communica+onDiva.com

The Top Reasons Why Bloggers Should Launch A Podcast!

Worry less about edi+ng/perfec+ng and making things slick. People listen because they want to feel a connec+on with you as a human being, so liVle glitches and imperfec+ons allow the REAL you to come across. It makes you more of a "regular" person they can relate to on a personal level.

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Podcasting Pat Flynn The Smart Passive Income Blog @pavlynn SmartPassiveIncome.com

Proven Methods To Use Free In Your Business To Get More Traffic, More Subscribers and More Customers

People misunderstand using 'free' in their business all of the +me. Free is NOT a business model, it's a strategy within a business model -‐ an indirect path to revenue or some other goal that you might have with your website. Make sure that path is complete.

Jason Van Orden Internet Business Mastery @jasonvo InternetBusinessMastery.com

Media Money: 5 AcGon Plans For ProfiGng From Your Blog, Podcast or WebTV Show

The best way to make money from your content is to sell informa+on to your audience. An easy way to make money is to offer group coaching calls that guide clients through the solu+on to one of their biggest pains. With PayPal and a free conference line, you can sell coaching call access star+ng this week.

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Podcasting Lou Mongello WDW Radio @loumongello LouMongello.com

7 Ways To Find, Sign and Profit From Sponsors For Your Brand Be Everywhere. Always. Create content in the way that people are most comfortable consuming it: audio, video, blog, book, streaming and in-‐person. Make your own opportuni+es.

Rob Walch Libsyn @podcast411 Libsyn.com

Audio PodcasGng – Doing It All From Your iPad

For each female podcaster, there are over 3,600 female bloggers. If you are a blogger and want to stand out from the crowd, start podcas+ng. Now, you can podcast 100% from your iPad, anywhere you want, whenever you want.

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User Experience + FuncGonality = Great Design A well-‐designed Las Vegas casino website can draw in first +mers and repeat visitors alike. Design is not only about graphic elements or outward appearances; usability, ease of naviga+on and func+on are all top priori+es for a corporate or e-‐commerce website. Errors and bugs, site func+onality and speed, and naviga+on issues are among the top causes of lost purchases and shopping cart dropouts, according to Econsultancy.

97% of websites fail at user experience, according to Forrester Research. Failing to plan is planning to fail. A great website design must also cater to the needs of the user, in order to aVract, engage and convert them to customers. A well-‐designed site caters to customers and search engines with proper structure, meta data and technical specs that make it easier for the site to rank higher and be found. But what is the purpose of appearing in search results?

Usability tes+ng is also important during design, launch, and on an ongoing basis. How do people find your site? How does your site assist them in decision making and comple+ng a purchase? Are there barriers causing lost sales or subscribers? It may be +me to look at your exis+ng site with a more cri+cal eye, to see if there are opportuni+es to beVer serve your customers.

Use the +ps in this sec+on to improve your website design, usability and ul+mately, your boVom line.

“A great website design must cater to the needs of the

user.”

Websites

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Websites

Mitch Canter Studio Nash Vegas @studionashvegas StudioNashVegas.com

Advanced Blog Design: The Latest Tools, Trends & Best PracGces You Can Implement Today!

If there's any design "trend" that you should focus on, then make sure your site is responsive to a mobile device.

Mobile devices aren't going anywhere, and it's up to content creators to give users the best experience for viewing their content.

Andy Hayes Hayes Media Group @andrewghayes AndyHayes.com

Live Website CriGques: When You’re Too Close, You Can’t See It

Get feedback. Then get some more feedback. As the saying goes, you don't know what you don't know -‐ and only by asking your current customers, as well as poten+al clients (or even beVer, the people who said no), can you incorporate that useful informa+on into your plans. Also, work on asking beVer ques+ons.

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Websites Peter VanRysdam 352 Media Group @peter352 352media.com

Defining & Maximizing Conversions Through Be`er Usability

When it comes to websites, we focus way too much on design. While it is important to have a good-‐looking site, it’s even more important to make sure it works.

I’m not talking about the programming, though that should work, too. I’m talking about conver+ng your casual visitors in to loyal readers. Op+mize your CTA and drive visitors to it. And make sure you’re using analy+cs, so you can test and tweak to determine what works.

Did You Know? 9 Common Ecommerce Website Usability Issues: 1. No cost es+mate before checkout 2. Too much info for registra+on 3. Missing auto-‐fill on forms 4. Absent les rail filter 5. No instruc+on for input format 6. Poorly op+mized search 7. Messy top naviga+on 8. No user reviews 9. Registra+on required to purchase

measuringusability.com

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To get the most out of your new media marke+ng follow these important +ps: 1.  Align your customer and business goals for measureable online marke+ng

objec+ves.

2.  Determine which new media tools and tac+cs, like those men+oned in this eBook that you’ll want to implement or refine in 2013.

3.  Iden+fy thought leaders and key influencers within your industry that you can learn from, and engage with.

4.  Iden+fy what success looks like based on the mutual goals of your business and your customers. Monitor your progress towards those goals and op+mize your performance accordingly.

Join the rat pack


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About TopRank Marketing

Online MarketingTopRank®

@TopRank

tprk.us/omb�

tprk.us/trlinkedin

tprk.us/trgplus

tprk.us/tryoutube

TopRank® Online Marke+ng is a digital marke+ng agency that provides integrated marke+ng strategy and consul+ng services to B2B and B2C companies. Our customer centric approach helps companies aVract, engage, and convert new business across the customer lifecycle.

Our integrated marke+ng services include content marke+ng, online PR, SEO, social media marke+ng, email marke+ng and analy+cs.

TopRank® publishes Online Marke+ng Blog, which has been listed as one of the most influen+al marke+ng blogs on the web, according to Adver+sing Age.

Need help from experienced online markeGng professionals?

Contact Us Today For A Free Consulta1on

Toll Free: 877-‐872-‐6628

TopRank Online Marke+ng

Read Our Blog: TopRankBlog.com

Buy The Book: Op+mizeBook.com


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NMX is the largest conference in the world geared specifically to bloggers, podcasters, web TV content creators, social media enthusiasts and all new media content creators. Besides learning from the very best speakers and educators in their respec+ve fields, NMX is also THE place for everyone in new media, from beginners to seasoned veterans, to network, share ideas and take their online content to new heights.

Content CreaGon: Learn how to create quality Blogs, Podcasts, Web TV Shows and Video Channels.

DistribuGon: Learn how to reach a larger audience and build a dynamic, engaged community around your content.

MoneGzaGon: Learn all the tools, techniques and strategies to mone+ze your content.

Networking: There is only one event where you can meet, learn and collaborate with thousands of new media content creators who are just as passionate as you. You’ll also get the chance to network with poten+al sponsors, from small business owners to Fortune 500 execs.

About NMX & Blogworld

@NewMediaExpo

/NewMediaExpo

/blogworldexpo

Blogworld.com/feed

registra+on


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