Embed Size (px)
DESCRIPTION
Podcasts have become one of the most effective ways for companies to educate and reinforce brand messaging. In this session, Glenn will identify the mechanisms that you can use to:# Convert existing content into podcasts# Create an audience of subscribing fans to your content# Generate valuable leads from your podcasts
Citation preview
Presenter:
Glenn Gaudet
Chief Marketing Officer
Confidential
Podcast Aggregation & Distribution
Confidential
Our Brands
What is a Podcast?
• Audio & Video Content in Downloadable Format
• Downloaded vs. StreamingDevice FriendlyAnytime, Anywhere
• Syndicated or StandaloneSyndicated is best for distributionRSS
- Podcatchers- Aggregators- RSS Readers
• Do You Listen or Watch?
Podcast Consumption (16-54 age demo)
• Penetration among Internet Users
21% in 200749% in 2008
• USA Frequency
Daily 16%Weekly 37%Monthly 20%
Worldwide Q1 2008 Consumption
Source: Universal McCann - Next Thing
Now Report March 2008
Why Podcast?
• Brand awareness• Market education• Message
distribution• Internal/external
training• Increase
targeted lead flow
• Drive revenue!
What if I Don’t Podcast?
• Use existing mediaWebinarsTelebriefingsRecorded event sessionsRecorded company meetingsConference Calls
• Create new programsSales messaging and educationCustomer messaging and educationChannel messaging and education
Create an Audience
• Existing Marketing
• Widgets• Social Media
BuddiesRatings
• Search Engine Rankings
• Aggregators like Podcast.com
Generate Valuable Leads
• Request contact and demo info as the price for consuming FREE content
• Sweeten the pot with a strong CTA - white papers, newsletters etc.
• Be specific about content
• Create unique content to YOUR market
Want to Learn More?
• Stop by the Podcast.com pod here at the event• Contact me directly:
Glenn [email protected]: glenng
• Visit our web sites:http://Podcast.com - Podcast distribution sitehttp://Treedia.com - Corporate site
