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"Network Generation" is a new term that addresses how to get your immediate sphere of influence onto social media. Once this happens, your social networks become far more relevant to your daily life and business. This slideshow addresses how to do this from a real estate professional perspective.
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
Network Generationis theNewLead Generation
Patrick Kitano, Domus Consulting Group
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2
Network Generation is a New Term.
We’ll explain by example, starting with Lead Generation
This is our best friend Lynne, a
fine Realtor (who btw doesn’t live in
Phoenix)
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3
Web 1.0Lead Generation
Leads express interest in real estate at a lead generation site
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4
Web 1.0Lead Generation
Agents would buy leads
$
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5
Web 1.0Lead Generation
But many of the resulting cold calls to leads weren’t welcome
(
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6
Web 2.0
Agents realized they could market themselves better through blogs and the social media
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7
But Social Networking is Still Maturing
It’s still lonely out there
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8
Social Media Hurdle:
Real Estate Professionals Want to Get their Contacts on Social Networks
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9
We Need a Network Generation System
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10
The Network Generation System
Will teach your close contacts how to get on and use Facebook, Twitter and other social systems
The green people symbolize Lynne’s intimate network
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11
Now your Social Network is Relevant!
When all your friends, clients and contacts are on the social media and in your sphere
Now we have a network!
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12
Now Leverage your Network!
Your friends, clients and contacts build their own networks and add them to yours, creating a massive referral system
Now we have a massive network!
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13
Build a Massive Community Network
And you’re connected! Anybody interested in real estate will find you through various channels
Now we have a massive network!
)
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 14
)
The Network Generates your “Leads”
But they are not “leads” any more, they are friends of friends!
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15
Domus ConsultingGroup has Developed a Network Generation System
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16
We teach your network how to get on and use Facebook and other social media applications… free of charge. Even if you have 100’s in your network.
See my Active Rain blog post for details.
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17
Contact
Thank you.
PKitano (at) gmail.com
@pkitano
Patrick Kitano
