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Class of 2011: What the Millennials Want From YouBob Nelson, PhD
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HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
1
Class of 2011: What the Millennials Want From You
HR Florida SHRM presents
with Bob Nelson, PhD
Meet Bob Nelson, PhD
President, Nelson Motivation Inc. Co-Founder, Recognition
Professionals International New York Times / Wall St. Journal
Best-selling Author
D B b!Dr. Bob!
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
2
Motivating the Millennials
The Millennials are Coming Profile of the Millennials Key Influences & Events Millennial Work Attributes Motivating the Millennials Questions & Answers
The Millennials Are Coming
Generation Age % WorkforceTraditionalists (67+) 4 Baby Boomers (47 - 66) 37Generation X (27 46) 44Generation X (27 - 46) 44Millennials (18 - 26) 14
44 MM Millennials are here; 46 MM more are coming
50 MM Gen Xers can’t replace them
70 MM Boomers retiring
76% of younger workers plan to find a new job as the economy improves“ ”new job as the economy improves.
— Harvard Business ReviewFall issue, 2010
”
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
3
Do You Know Me?
MILLENNIAL MAN
D.O.B.
Height
Weight
Address
1980-2000
As far as I think I can go
I matter and what I do matters
Upscale, and wanting to move up
Education
Tools
Connection
Other
The best in history
All the latest high-tech
Instant, variety of modes
Optimistic, socially responsible
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
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The Millennials Speak
The Millennials Speak
Key Influences
PARENTS
Loving, Sheltering Helicoptering, Clinging P t L S d Pressure to Learn, Succeed No Limits, No Boundaries Close Relationships (90%) Congruent Values
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
5
TECHNOLOGY iAnything Texting, IM Facebook
76% use instant messaging75% have a profile on Facebook 44% read blogs
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
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PEERS
Active in Teams Throughout Childhood
Constant Contact Via Cell Phone and IM
Peer Influence and Pressure
Cultural Influences
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
7
1991
Events Shaping the Millennials1991 1999 1999
9/11/01 2008 20111999 - 2000
Millennial Work Attributes
On Expectations
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
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On Expectations
On Working Hours
On Working Hours
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
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On Authority
On Authority
Upsides
Millennial Work Attributes
Techno wizards Quick Learners Resourceful Hardworking, high achieving
Downsides
Inflated opinion of themselves
Overconfident, especially given limited experience
Need instant and ongoing feedback
Need to be challenged
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
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What Millennials Want in a Job
What Millennials Want in a Job
Career Advancement Opportunities (55%) Salary (52%) Salary (52%) Interesting & Challenging Work (42%) Benefits (30%) Training/Mentorship (27%)
I Love Rewards Class of 2001 Survey
How to Motivate Millennials
Work Direction Personal Development Personal Development Social Interaction Feedback Meaningful Rewards
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
11
Work Direction
Keep them engaged
Give general structure to work within, but allow their imprint
Ask for and use their ideas
Personal Development
Think long-term; connect th t th f tthem to the future
Be a mentor & a coach Provide opportunities to
learn and grow
Social Interactions
Allow team work assignments
Provide socializing opportunities
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
12
Feedback
Provide frequent feedback based on their performance.
Provide context for how theircontributions relate to the team, organization, customer and society.
Be transparent and authentic.
Use a proven online rewards and recognition platform
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
13
Use a proven online rewards and recognition platform
Meaningful Rewards
Creative Varied Personalized
How to Motivate Millennials
Keep Them Challenged Personally Coach Personally Coach Create Social Interactions Frequent Feedback Meaningful Rewards
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
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Bob Nelson, Ph.D. [email protected]
1 (800) 575-5521
www.nelson-motivation.com
Questions?
Speaking & Consulting Services
Resources, Articles & Assessments
Best Product & Bulk Book Discounts
Free Tip-of-the-Week Registration
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
15
Conference Special: 2 books for $15!
www.nelson‐motivation.com or call 1‐800‐575‐5521
Conference Special: 2 books for $15!
+
Visit: www.ubuntuthebook.comor call 1‐800‐575‐5521
We are hard working and utilize tools to get the job done. But we don't want to work more than 40 hours a week, and we want to wear clothes that are comfortable. We want to be able to spice up the dull workday by
“to be able to spice up the dull workday by listening to our iPods. If corporate America doesn't like that, too bad.
— OliviaA teenage blogger
”
HR Florida ConferenceAugust 29, 2011
Class of 2011: What the Millennials WantDr. Bob Nelson
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I hope Olivia and her generation are at least somewhat successful in bringing about a better working environment. The workday is dull, most people do work too many hours, and suits and ties really aren't very comfortable
“
”ties really aren t very comfortable.
— Tom Davenport HBR Blog Network
”
TThank You!
