1.@NashHUG Nashville HubSpot User Group

2. @NashHUG 3. Share. Collaborate. Learn. Teach. Help. @NashHUG 4. Future meetings. Ideas Topics Specific modules Best practices Segments Workshops Work in small teams on a specific project or module Evaluations Provide group feedback on websites or projects for members @NashHUG 5. A closer look at the new COS! @NashHUG 6. Special Guest Alan Perlman HubSpot Certification Program Manager Specs: @AlanPerlman Nashville Native! Likes: Indian Food Mountaineering Travel Entrepreneurship @NashHUG 7. Nashville HUG October 10th, 2013 Alan Perlman Certification Program Manager @alanperlman 8. 1 Introductions. 2 NEW: Social Inbox 3 NEW: Signals 4 NEW: COS 5 Questions AGENDA 9. Enough about me. Who are you? 10. SOCIAL INBOX 11. HINT: Its all about segmentation. 12. Focus on your business goals. Monitor the right terms. Segment your audience. Personalize your responses. SOCIAL MONITORING BEST PRACTICES 13. Problem: Youre having a hard time getting the right visitors to your site so they can become leads. Solution: Monitor Twitter for mentions problems your product/service solves. Answer their questions and solve their problems to identify yourself as a thought leader in your industry. SOCIAL MEDIA MONITORING USE CASE #1 14. SOCIAL MEDIA MONITORING USE CASE #1 15. Problem: Youre having a hard time moving leads through the buying process from subscriber to marketing qualified or sales qualified leads. Solution: Create a Contacts List of subscribers or other leads of interest, then monitor that list for mentions of your relevant keywords. When chatter arises, respond using your industry knowledge! SOCIAL MEDIA MONITORING USE CASE #2 16. SOCIAL MEDIA MONITORING USE CASE #2 17. SOCIAL MEDIA MONITORING USE CASE #3 18. SOCIAL INBOX CLASS & WORKSHOP 19. See who opens your emails. 20. See who is on your site in real time. 21. getsignals.com 22. CONTENT OPTIMIZATION SYSTEM 23. WHAT IS THE COS? QUESTION 1 24. WHAT IS THE COS? The Content Optimization System (COS) is the first integrated content system to recognize the unique needs of visitors and optimize content for each viewer. It is mobile-optimized out-of-the-box, fully integrated with every marketing channel, and adaptive to the changing needs of leads and customers. 25. WHAT IS RESPONSIVE DESIGN? QUESTION 2 26. WHAT IS RESPONSIVE DESIGN? Responsive websites are designed to automatically display correctly, regardless of the users screen size. According to Google, more people now access the Internet via mobile devices than with traditional computers, so site responsiveness is paramount. Templates built with the COS Layout Builder are responsive from the start. 27. WHAT IS SMART CONTENT? QUESTION 3 28. WHAT IS SMART CONTENT? Smart Content is a remarkable new HubSpot feature, allowing the creation of site content that changes based on the visitor. Want your leads to see a different page than your customers? Smart Content can do that, and more. Templates built for the COS are Smart Content ready. 29. EXAMPLE 1: NANTUCKET ANGLER thenantucketangler.com 30. erecruit.com EXAMPLE 2: ERECRUIT 31. magellanjets.com EXAMPLE 3: MAGELLAN JETS 32. CONTENT OPTIMIZATION SYSTEM Check out the Update Center in Settings for options 33. INBOUND EXPERIENCE 34. THANK YOU. 35. Connect with Us! @NashHUG @NashHUG http://linkd.in/1grXg6I 36. Next Meeting! @NashHUG Date: November 13, 2013 Time: 6:00pm 8:00pm Where: IMA 521 8th Ave South, #102 Nashville, TN 37203 Topic: TBD RSVP: http://bit.ly/16mud2R 37. @NashHUG