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Advertising on Your Turf
GeoTargeted AdvertisingWebinar
Presented by Tom Dye
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
2
Why Should you Care?
Challenges
Merchants: Want LOCAL consumers to buy local
Local Consumers: Shop Local. But also demand relevant information about local merchants
But….How do merchants better capitalize on “Buy Local”? How can Advertisers build brand loyalty in addition to coupons and daily deals?
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
3
What Are the
Options?
Merchant’s have lots of OptionsPrint TelevisionDirect Mail Daily Deal SitesSocial Media
But these options are expensive, have unknown results and in the case of Daily Deals, require a huge hit to the margins
How Can a Local Merchant more effectively reach their LOCAL consumer?
How can you get results without wiping out margins while building brand loyalty?
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
4
What isGeoTargeting
Marketing?HyperLocal GeoTargeting is the ability to drive Local and Relevant content, to a Specific, geographic location or demographic
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
5
IntroducingAdValue
MyTurf’s AdValue platform is onlysolution that lets advertisers GeoTargettheir brand and message right to theirlocal community.
– Wherever the local consumers go online
– With no change in their everyday online experience.
– Without privacy invasive ad cookies or behavioral tracking
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
6
How Does MyTurf Work and
What Does it Mean For Me?
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
7
How Does It Work?
When websites can’t fill their Direct sold ad space, they turn to Ad Networks to fill it.
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
8
How Does It Work?
Because MyTurf works from within the local ISP network, we put local advertisers first, filling these left over spaces with GeoLocal ads.
Advertisers can
GeoTarget their brand
and message
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
9
Advertising Flow
Local Merchant Advertiser
Local InternetProvider
MyTurfTechnology
MyTurfAdManager
PortalLocal Merchant uploads their ad content and picks a location near them with our easy to use AdManager portal
MyTurf combines the ad with the the most popular sites visited by the local consumers and sends it to the local Internet provider
Merchants ad is displayed exactly to the merchants locations choices
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
10
Why is MyTurf
Different
MyTurf retargets ads to nearly every web page a local consumer visits. Resulting in high impression rates, high response rates at lower cost than daily deals or coupon services
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
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Live Demo
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
12
1. Log On
2. Upload Ads
3. Create a Campaign
4. Select the campaign and the location you want
myturfads.com/talisker
AdManager Merchant Portal
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
13
MyTurfAffiliates
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
14
Referrals&
Affiliate Accounts
MyTurf is simply looking for the best Local Ad Affiliates to partner with!There are two ways to get started;
• Referral to MyTurf ad Sales• Full-on Advertiser Affiliate
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
15
MyTurf Paid
Revenue Share
Referrals Payments: 5% of first year top line revenue from any
referred account that signs up with MyTurf through either our ad Sales group or on-line.
• MyTurf Manages account after referral
AffiliatesPayments: 30% of all top line advertising revenue from accounts managed by Affiliate• Affiliate “owns” customer accounts and relationships• Affiliate uses myturf ad manager tools, via Affiliate account• Affiliate customizes report data as needed
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
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Demo Sites
MyTurf has Demo Servers!
• Affiliates can use the MyTurf demo servers
• Live Demos• Trial accounts through
promotional codes– Ask for our demo documentation!
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
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Affiliate Process is
Easy!
Steps:1. Fill out Affiliate Qualification form2. Receive Qualification and default
login from MyTurf3. Receive training Marketing/Sales
training and collateral materials4. Start the revenue stream by
managing local advertising accounts
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
18
Questions?
Contact Info:Tom Dye866-553-4915 ext [email protected]: tdyeaustin
Questions?Questions?