CREATING A PIPELINE AND A BRAND: MYSUPPORTBROKER

Client name Sector Timeframe Budget

MySupportBroker Social Care Innovation February – September 2013 £20,000

2 Credentials | © Journalista 2015 | journalista.co.uk

Re-launch MySupportBroker to local authority commissioners and advocates to increase sales. •  Support MySupportBroker becoming a

renowned and recommended name by patients, communities, employers and employees.

•  Raise awareness and status of MySupportBroker with targeted local authority commissioners and advocate organsiations.

Challenge Strategy Results

•  Orchestrate and lead a brand transition that increases the number of people coming to the website.

•  Reposition MySupportBroker through

detailed messaging work with their business and industry stakeholders.

•  Establish Sinéad Brophy, Chief Executive of MySupportBroker, as a ‘go-to’ voice for social care, social enterprise, and matters related to elderly care and that of disability with sector journalists.

300K+ potential audience reach via earned media

5 local authority leads generated

CASE STUDY: MY SUPPORT BROKER

Insight •  Create news angles on care sector issues

showing their relation to the objectives of MSB, demonstrating the social value of the organisation.

•  Work closely with MySupportBroker peers to establish a ‘best-practice’ plan for other potential peers, creating case studies to entice others.

Creative

•  Cost saving benefit of MySupportBroker is most compelling reason to purchase for commissioners.

•  In-house care planning teams key stakeholders that determine the success of MySupportBroker but the service threatens their roles.

13 pieces of coverage

3 Credentials | © Journalista 2015 | journalista.co.uk

OUTPUTS: TARGETED INDUSTRY COVERAGE

4 Credentials | © Journalista 2015 | journalista.co.uk

OUTPUTS: SOCIAL MEDIA

5 Credentials | © Journalista 2015 | journalista.co.uk

OUTPUTS: CONTENT

6 Credentials | © Journalista 2015 | journalista.co.uk

01 High quality news, feature and thought leadership content reached 300,000+ people across all targeted industry media including LGC, MJ and Care Industry News.

02 Developed an emerging social media presence with Twitter chat that reached around 20,000 targeted industry advocates and influencers.

OUTCOMES

03 Re focused website and report-style content better targeted at meeting different needs of B2B and B2C consumers.

04 Year-long programme of marketing activity embedded across the organisation with different staff members trained to deliver it.

05 Five new business leads came forward to MySupportBroker after being made aware of the benefits of the service through PR-led content. Potential ROI of 10:1 delivered.

“MY SUPPORT BROKER AND JOURNALISTA REFERENCED IN PR WEEK – GOOD CALL”

CEO of MySupportBroker, Sinead Brophy