NIKE

FALL PRODUCT SERVICE PROPOSAL

2011

Robert Chanthavongsa

NIKE – THE BRAND & LEADERSHIP

• Target Market – 18 – 34 year olds• High performance shoes with high tech features• High allocation on marketing

Top sports athletes such as golf, basketball, football

•WHAT AND WHERE DO WE DO NOW?▫ANSWER – EXPAND OUR BRAND MORE

WHAT IS myNIKE?

• “CREATE YOUR DREAMS, WE BELIEVE IN YOU”

• Continuation of the Nike ID concept

• Design and creativity

• Use the latest technology

• Those who want to fully customize their shoes/sneakers

myNIKE – The Bottom Line

• For any type of activity• Sport/leisure/outdoors

• Price will depend on customization• More options higher price

• Offered first in the U.S. • Then worldwide

NIKE SOCIAL NETWORK

•Database for designers• Interact with others and share ideas•Keep a digitized online profile of your shoe

collection•Customizable features

WHO WILL WE BE COMMUNICATING WITH IN THIS PLAN?

• Nike global management▫Lead executives, top management

• Product development

• Stockholders

• Suppliers

• The media

• CUSTOMERS

WHY myNIKE?

• Increase online sales.

•Connect/interact with our customers.

•Expand the brand name and line.

•Create/manage a dedicated nike online community.

INTERACTING WITHIN THE ORGANIZTION

•What is our message? •Who is the receiver?

▫Nike organization

•How do we get the message across? ▫Keep the plan simple and concise

•Be aware of culture/customs

FEEDBACK FROM THE NIKE FAMILY

• Importance▫Why is feedback needed?

•How will feedback be given/received?▫E-mail, meetings, telephone calls, company message

service.

•Management

• Implementation

WAYS TO COMMUNICATE/MARKET TO THE CUSTOMER

• EXTENSIVE MARKETING

• Social media outlets

• Big market cities across the globe

• myNIKE BUS

• Monthly “myNike Selection”

myNIKE GOALS

•myNIKE program implementation ▫mid February 2012▫Website profiles, sales, shipments

•Marketing campaign starts December 2011▫myNIKE tour bus, tv commercials

•myNIKE evaluation ▫May 2012