My script Good morning ladies and gentlemen my name is Ruth Ogunsanwo, I am going to introduce you to the worlds best drink Coca cola. Slide 1 Founder Here is a refreshing idea.. John Stith Pemeberton,best known for being the inventor of Coca cola. www.wikipedia.org/wiki/cocacola Slide 2 The Country Coca Cola was founded. Slide 3 USP Brands name The company’s USP is their brands name “Coca cola” and the fact that it has never changed over the past few years, over the past few years Coca colas font have. Slide 4 History Coca Cola’ has set up a brand which is associated with having a good time and it is this which people buy into. Coca Cola possesses one of the most recognised brand designs in History. Its not only the ionic trademark design of that white typeface on that particular shade or red that makes it so ionic but also the equally famous bottle. Almost 125 years old and its selling in more than 300 countries, coca cola's brand is worth whopping $67.5bn=(£39bn). Robinson had the presence to see the Coca Cola two c's would stand out in any advert campaign and it was him that chooses the logos distinctive. Slide 5 USP Brand image Slide 6 Features Coca-Cola possesses one of the most recognized brand designs in history. It's not only the trademark design of that white typeface on that particular shade of red that makes it so iconic, but also the equally famous bottle.

Slide 7 Secret Formulas

Slide 8 The Coca-Cola Company MissionOur mission is:

• To refresh the world - in mind, body and spirit • To inspire moments of optimism - through our brands and actions • To create value and make a difference everywhere we engage •

Slide 9 Advertising History Coca Colas Heritage timeline. Slide 10 Changes in Print Advertising Some changes that Coca Cola has made during the past few years.

This is one of the criticism coca cola got. Numerous court cases have been filed against the Coca-Cola Company since the 1940s alleging. Acidity of the drink is dangerous. In some of these cases, evidence has been presented showing Coca-Cola is no more harmful than comparable soft drinks or acidic fruit juices. Frequent exposure of teeth to acidic drinks increases the risk of tooth damage through dental erosion. Slide 11 Secondary Researches This is a secondary research I found on Coca Colas website asking people which was their favourite website of all time, and this is also a quantitative and qualitative data. Slide 12 First TV advert The very first Coca Cola's advert was called "I would like to teach the world to sing" it was made in 1970. on a "Hilltop ion Italy we assembled young people from all over the world to bring this message from Coca Cola's bottle all over the world" ."It’s the real thing coke". It started with a close up of a young woman age19-25 and unknowing to you she is got the whole world standing behind her, people of different races. www.youtube.com/watch?v=ib-Qiyklq-Q Slide 13 Primary Researches During the war years advertising of all product changed drastically and for the first time coca colas adverts seem to have reflected on working women. Slide 14 Rivals Coca Colas biggest Rival is Pepsi www.Facebook.com/cocadabaffdd/?ref=ts Slide 15 Disputes A TV commercial Featuring the singer Duffy cycling through city streets at night has been cleared by the advertising watchdog despite complaints that it broke health and safety rules and could be copied by children. They received 22 complaints that the advert either "contained behavior prejudicial to health and safety" because she was not seen wearing a reflective clothing or using lights. It is said that Coca Cola has carried out a vigorous assessment of Highway Code regulations. Duffy was wearing a white and black sequined top that reflected light and gave her a luminous glow so that she stood out in the dark. The soft drinks company added that the bike had lights; the authority said the cycling advert was clearly "Unreal and Fantastical" and the advert was not shown around programs children were likely to be watching. www.pressparty.com/pg/newsdesk/duffy/views/1521/