Mvix General

©2008 all materials are confidential, mvix benelux bv

Mvix Full HD Mediaplayers & InternetHarddisksHigh Potential Growth Market

What is the Opportunity?supported by GfK market research

Top 3 fastest growing product group(Technical Consumer Equipment)

1. Video consoles2. (Multimedia) harddisks & NAS: +65,5%3. Portable Navigation

Where is the Opportunity?at the beginning of the early majority

1. Mediaplayers & NAS: still bought by early adopters• We are at the beginning of entering the early majority (34% of

target audience)• High margins for resellers

2. Increasing market demand• People’s media is getting more and more ‘digitized’:

homevideo’s, movies, music and photos• The market is shifting to High Definition

3. Making it more easy to understand & use• Clear communication about what people can do with it• Clear communication to the channel how to (up)sell

Early Majority: 34%

Q1 2008

What is a Mediaplayer?always on the front row

1. It is a harddisk with:• A video-out connection for direct connection with your

television• Comprehensive playback capabilities for movies, music and

photos• A (wireless) network connection• A remote control

Mvix MX780HD Multimedia Harddisk

Mvix MV2500U Portable Multimedia Harddisk

Who are the Buyers (consumers)?entering the early majority

1. Tech savvy ‘geeks’• Know what they want, focussed on the technical specs• Mainly buying at online specialty stores (e.g. divxplayer.nl)• High activity in specialized communities (e.g. mpcclub.com)• Heavy bittorrent users

2. Early majority• Common users of digital photocameras and camcorders• Are looking for more harddisk capacity at home• Just bought their Full HD or HD Ready LCD or plasma• Are used to buy music online• Also buying online at well known webstores• Visiors of generic CE forums (e.g. kieskeurig.nl)

3. Mobile professional• Heavy laptop users (also students!)• Do have mobile solution for their music library• Gadget lovers although must be functional• More then average travelling

Mvix Specialized in Multimediaproven track record for over 10 years

1. Mvix is part of Unicorn organisation • 100% in-house development based in South Korea (high quality)• Proven track record (10 years) in networking and media industry• High production capacity facilities in China

2. High Quality• Mvix well known in US and several European countries for high

quality players• Extensive hardware and software testing

3. Complete range of products• For each and every target group• Impressive short and long term product roadmap• Interesting margins

Q3-Q4 CY2008

MV2500U MV6000R MX740HD MX780HD WDN-2000

Complete Product Line-upproven track record for over 10 years

Entry Level

Mid Range

High End

MV5000R

MV6000R

MX780HD-DVI

MV2500U

MX780HD-HDMI

€ 149,00

€ 199,00

€ 249,00

Mediaplayers & Network Attached Storage

Attractive margins!MX740HD

WDN-2000

Why Mvix for Consumersfocus on marketing & branding

Mvix Benelux will focus on a broader group of consumers which are ‘less into technology’ by clear and easy to

understand communication. Via various media Mvix will inform our potential consumers about the capabilities of

our products by telling them what they will do with it instead of focussing on the technical specifications. Mvix will always search for that specific scenario or item that appeals the most to the consumer without the necessity

to go into the technical details.

So besides the fact that Mvix will help the consumer to choose for the right state-of-the-art products she will ensure by various tools optimal usability and usage.

Why Mvix for Channel Partners (1)The Netherlands, Belgium and Luxembourg

1. Local Sales & Marketing organisation • 100% Mvix brand focus, no conflict of interests• Local PR efforts to create pull effect in marketplace• Local active participation on weblogs, communities and forums• Tailormade partnerships• Direct contact with vendor• ‘Ready-to-use’ delivery• ‘cando’ compatibility certifications

2. Local After Sales Support• Mvix community in local language• Helpdesk• 2 years warranty• Direct contact with vendor• Local RMA and DOA procedures

Why Mvix for Channel Partners (2)The Netherlands, Belgium and Luxembourg

3. Selective distribution • Mvix appoints limited number of distributors linked with channel and

consumer target groups• Attractive margin structure• Create a competitive edge with exclusivity

4. State-of-the-art technology• 100% in-house development by Mvix, no OEM products!• Comprehensive product line-up in sweet spot of high growth product

categories• Strong short and long term product roadmap

©2008 all materials are confidential, mvix benelux bv

Product OverviewMediaplayers & Network Attached Storage

Mvix MX780HD Multimedia Harddisk & Adapterfor tech savvy and early majority

1. Flagship player starting at € 229,00 MSRP • Playback your favorite homevideos, movies, music and photos in Full HD on

television• Stream all your mediafiles directly from your PC to your television wirelessly • Store and back-up all your mediafiles on the internal harddisk with up to 1 TB

capacity2. High-end technical specifications

• HDMI v1.2 video-out connector (1.080p)• Wifi 802.11g (Pre-N optional)• Support for all major video formats (Divx, Xvid, MPEG 1/2/4, WMV HD,

DVD/IFO/VOB, AVI, VCD, TP, TS, TRP• Support for all major audio fomats (MP3, WMA, AAC, OggVorbis, PCM, AC3, DTS)• S/P DIF audio connector (optical and coaxial)• NDAS support• Shoutcast! Internet radio

Mvix MX780HD-DVI Multimedia Harddisk & Adapterfor tech savvy and early majority

1. High quality player starting at € 199,00 MSRP • Playback your favorite homevideos, movies, music and photos in Full HD on

television• Stream all your mediafiles directly from your PC to your television wirelessly • Store and back-up all your mediafiles on the internal harddisk with up to 1 TB


• DVI video-out connector (1.080p)• Wifi 802.11g • Support for all major video formats (Divx, Xvid, MPEG 1/2/4, WMV HD)

DVD/IFO/VOB, AVI, VCD, TP, TS, TRP• Support for all major audio fomats (MP3, WMA, AAC, OggVorbis, PCM, AC3, DTS)• S/P DIF audio connector (optical and coaxial)• NDAS support• Shoutcast! Internet radio

Mvix MV6000R Multimedia Harddiskmid range for early majority

1. Multimedia 300GB harddisk starting at € 199,00 MSRP • Playback your favorite homevideos, movies, music and photos in High Definition

on television• Store and back-up all your mediafiles on the internal harddisk with up to 1 TB

capacity2. Technical specifications

• Component video-out connector (1.080i)• Support for major video formats (Divx, Xvid, MPEG 1/2/4, WMV, AVI) • Support for all major audio fomats (MP3, WMA, AAC, OggVorbis, PCM, AC3, DTS)• S/P DIF audio connector (optical and coaxial)

Mvix MV5000R Multimedia Harddiskentry level for early majority

1. Multimedia 250GB harddisk starting at € 149,00 MSRP • Playback your favorite homevideos, movies, music and photos in High Definition

on television• Store and back-up all your mediafiles on the internal harddisk with up to 1 TB

capacity2. Technical specifications


Mvix MV2500U Portable Multimedia Harddiskportable for mobile professional and early majority

1. Portable Multimedia 120GB harddisk starting at € 179,00 MSRP

• Take all your favorite (media) files with you on holiday and business trip• Playback your favorite homevideos, movies, music and photos in High Definition

on television• Store and back-up all your (media) files on the internal harddisk with up to 500GB



Mvix WDN-2000 Internet Harddisk (MBox)network attached storage for consumers

1. Internet Harddisk 500GB harddisk starting at € 329,00 MSRP

• Access to all your (media) files everywhere!• Store and back-up all your (media) files on the network attached harddisk with up

to 2TB capacity• Webbrowser based very simple and easy-to-use User Interface• Easy sharing with family and friends of files and capacity

2. High-end technical specifications• Support for protocols e.g. NFS, CIFS, FTP, iTunes and UPnP• Integrated Bittorrent client, print server and weblog engine• 2 HDD bays, supports up to 2TB of capacity

AMSTERDAM | THE [email protected]

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Mvix General