Monitoring For Reputation Management

Monitoring Social Media- Boston Oct 5, 2010

Doug HaslamVoce Communications

VoceNation.comDougHaslam.comTwitter: @DougH

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Photo by angelmedflight on Flickr

BusyThe Problem

• Executives• Clients• Marketing people

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New Media• Fragmented Media• Individual Content Creators

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Photo: Eyeball 1 by loonyhiker on Flickr

The Opportunity

• It’s All Findable• We Can Respond• Response to One Seen by Many

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4You Know…The Solution 4

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Photo by angelmedflight on Flickr

Still Too Busy

The Problem (Again with the Problems) 5

6ProcessSolution 6

• People• Systems• Workflow• Accountability

7Solution 7

• Monitor• Identify• Flag• Assign• Recommend• Report

8Monitor 8Eyes and Ears

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Photo by Storm Crypt on Flickr

Identify 9Curation

10Flag 10

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Photo by Elgin County Archives on Flickr

Assign 11

12Recommend 12

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Photo by victoriabernal on Flickr

Report 13

14BridgeAn Example 14

• Client/Agency Collaboration Tool• Custom-built by Voce (on Wordpress)• Customized further for client needs• Introduced into program workflow• Identify opportunities, assign them and recommend

action• Report on action taken (and further action if

needed)

15Report 15xxx

xxxx

Company

THANK YOUDoug Haslam - Voce Communications

doug@voceconnect.comhttp://vocecommunications.com

Http://doughaslam.comTwitter: @DougH